SEO Tips and Tricks: How To Start Using On Page SEO

- Lawrence Tam

On page SEO is the sum total of essentials needed to create conduits in and out of your page. These make it easy for traffic and visitors to flow into your page.

Remember one basic fact that many people forget – you must optimize each individual page or post for SEO.

Excellent Content Is More Than Just Good Writing

One of the best SEO tips and tricks I can recommend is creating content worthy of being read, bookmarked and shared. I cannot stress enough how important great content is.

Think about it this way. Google is a business that depends on delivering the best result to its customers – people searching the web. They’ve gotten so good at it, that you rarely have to go past the top five search results when you do a search.

If you can demonstrate that your content is quality, that it can contribute as a creation of value and not something that is simply trying to sell, mislead or spam, then you can be rewarded with a top ranking.

The purpose of excellent content and it’s connection with SEO

“In his best-seller, Blink, Malcolm Gladwell outlined the concept of ‘thin-slicing’: how humans use limited information to make spontaneous decisions.

He argues the conclusions drawn in those first few seconds are as accurate, or even superior to, the conclusions drawn at the end of carefully planned and considered analysis.”

Though these emotions are split-second, they do affect how your target audience interacts with your page.

The same emotions apply when they are on your page and they can’t find what they need or can’t tell what your page is about.

These few seconds when an internet user find and evaluates a page and decides whether to leave or stay are the very foundation of how pages are ranked on search engine.

The Simplest Ways to Use Other Factors of On Page SEO to Boost Traffic

These are the elements of on page SEO to strive for when creating content:

● Easy to navigate.● Easy to understand.● Loads fast.● Aesthetically

pleasing.● Looks good in any

browser or screen size.

Crawlability.This is the ability of the page to be indexed by a search engine’s bot, or program that helps index a page.

● Static URL (address of page does not change every time it refreshes.

● Unique content.● URL not too long or too

short.● Page not created

completely out of Flash or an image map (and no alt tags).

Target specific keywords for each page.Of the top SEO tips and tricks, keyword targeting is front and center.

Keyword targeting is not just targeting certain words, but also strategically (and correctly) placing them in your page. Make a checklist for yourself and be sure to include:

1. Page title2. URL3. Headlines4. Text5. Images 6. Links7. Metadescripti

on

The dire importance of being optimized for mobile devices.

A page needs to look good in different browsers, on different screen and platforms. But what may be most important is a page’s ability to be optimized on mobile devices.

If stats like,“Global smartphone use will

reach 2 billion by 2015″and

“Of the estimated 30 billion annual mobile searches, about 12 billion are local

searches”don’t tell you that mobile is important,

nothing will.

Social media sharing.

Having a page that is easily shared on social media just makes sense. Of course, your visitors can just drop your URL into their Facebook status, but why make them work that hard? Have the buttons on your page.

Why You Should Spend Most of Your Time Promoting

Number one reason? If you are trying to rank your content in the top five of Google, then more time needs to be spent on promoting your content than creating it. You must drive traffic to your newly created content, because traffic is one of the factors that Google uses to rank your content.

How does one drive traffic to their site exactly? What about all of the money and time you spent doing keyword research?

Isn’t Google, going to work its magic and send you a stream of traffic from every query of those targeted keywords? Yes and no.

Creating content does not mean you are done. It is only the beginning. There is work to be done promoting and driving traffic to your site.

So how does one do that exactly?

There IS a science to driving traffic.

You don’t just want ANY traffic. You want the right kind of traffic.

Traffic that is coming from legitimate sources, not link farms or automated bots.

SEO tips and tricks: The right kind of traffic.

Altitude Marketing relates:

Google has stated that it uses more than 200 factors to rank a web page, but which are the most important? There is one thing virtually all experts agree upon:

The number and quality of links coming into your site is near the top of the list.

You want to create a flood of inbound links. You want to measure and track these inbound links by not only quantity, but by quality. In the past, people would create pages and pages of links to other websites. These were called link farms. Technically, you are getting inbound links from other websites on other internet connections other than your own.

Google slapped this practice HARD.

Now, not only is it good practice to make sure that your inbound links are coming from qualified sites related to your target audience, it is also good SEO.

Altitude Marketing continues the discussion on inbound links by providing this valuable tool: Measure your inbound links and their value. There are multiple ways to do this, but the best is to plug your site URL into Open Site Explorer. This tool provides plenty of utility for no charge, but a paid subscription (Altitude is a pro subscriber) gives more depth.

With Open Site Explorer, you can see all inbound links, see your top-linked pages, sort by linking domains, see the anchor text other sites use to link to you, and compare your metrics with competitors. It’s impressive, and it’s an eye-opener for many who do it for the first time.

SEO tips and tricks can make you wealthy. The right knowledge will trickle in targeted traffic, until it becomes a raging river. Setting up your page to keep that traffic interested, engaged, informed, inspired, and aided is truly important, but never forget the other half, getting people to your page. Raising your standards and being sure that everything – from the blog title to the inbound links, will greatly increase your chances of creating a community that you can learn from and sell to. Don’t be afraid to put in the hard work and learn along the way. Putting quality over quantity is a feat many sellers on the internet have yet to learn.

Be a real person and lead by being an example. SEO tips and tricks can only help you as long as you run a legit business model. Give value help people along the way.

If SEO is something you want to learn more about I would suggest looking into Keyword Research Training.

Now What?1)Get A Good Keyword Tool That

Can Pick Out Buyer Keywords and Compare Competition Ranking (Like This)

2)Learn More About ON PAGE SEO on this Ultimate SEO Guide

- Lawrence Tam