SEO tipsHow to increase traffic to your website

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Why it matters?• Search Engine Optimization (SEO) helps drive traffic to your

website • When people are searching for something (service, product,

article, etc.) they use most relevant keywords • By making your site more SEO friendly, more people will find

it. The more people who find it, the better

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Web headlines can stand alone• Do you immediately know from the headline what the article

is about?

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Use keywords• Think about how you would search for something.• Put keywords at or near the beginning of the headline. Word

order matters.

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Don’t abbreviate• Always use full names for: Famous people Organizations Places Teams Businesses etc.

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Use city/region names• Be specific with geographic names

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Don’t use puns, cute headlines• They’re great for print, horrible for website

• Print: Too much Heat• Web: Detroit Pistons lose to Miami Heat 101-98

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Not too long or too short• Aim for about 8 words or 65 characters

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Use full company names, etc.• Put the names of companies, organizations, etc. in headline

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Descriptions/keywords• If the person’s name is not familiar to your audience, use a

likely search phrase.

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Use descriptive first words• Start columns with the columnist’s name and opinions with

the word OPINION. Likewise, use PHOTO or VIDEO to denote multimedia.

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Helpful articles• 55 quick SEO tips

• 5 Tips to Boost Your SEO in a Competitive Online Environment

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Contact

Buffy AndrewsAssistant Managing EditorFeatures and Niche PubsSocial Media Coordinator

York Daily Record Email: Buffy@ydrcomPhone: 717-771-2052

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