SEO The Big Picture Rod Holmes CHICAGO Style SEO.

SEOThe Big Picture

Rod Holmes

CHICAGOStyleSEO

SEO Search Engine Optimization

The process of improving the visibility of a web site or a web page in search

engines via the or un-paid ("organic") search results.

CHICAGOStyleSEO773.809.5002 • [email protected]

2020 Lincoln Park West #3 Chicago, IL 60614

http://en.wikipedia.org/wiki/Web_site

http://en.wikipedia.org/wiki/World_Wide_Web

http://en.wikipedia.org/wiki/Search_engine


OrganicOrganicor or

NaturalNatural

LocalLocal PaidPaid






Keyword Research is Key

Long-tail Keywords

# O

f Searc

hes/

Month

Keywords

SEO Components of Google’s Ranking Algorithm*



*SEOMoz.com

SEO•On-Site SEO

•On-Page SEO

•Local SEO•Organic SEO



SEO •On-Site SEO



Crawl-able

Readable URLs

Canonical Homepage

XML Sitemap

Robots.txt

Unique 404 page

SEO •On-Site SEO



Readable URLs

SEO •On-Site SEO



Crawl-able

Readable URLs

Canonical Homepage

XML Sitemap

Robots.txt

Unique 404 page

SEO•On-Site SEO

•On-Page SEO




SEO •On-Page SEO



H1 Headline:Chocolate Donuts from Bob’s Bakery

Image Filename: chocolate-donut.jpgAlt Attribute: Chocolate Donuts

Body Text:

chocolate donuts

donuts

chocolate donuts

chocolate

chocolate donuts

Meta Description: Bob’s Bakery’s chocolate donuts are, webelieve, the most delicious, perfect donuts ever made.

SEO•On-Site SEO

•On-Page SEO




SEO •Local SEO



SEO •Local SEO



Claim Your Listing!

SEO •Local SEO



Encourage Reviews

SEO •Local SEO



Collect Citations

SEO•On-Site SEO

•On-Page SEO




SEO •Organic SEO



Inbound LinksAre the

Currency of the Internet

Inbound Links: Anchor Text

SEO •Organic SEO



Inbound Links: Anchor Text

We stopped by Bob’s Bakery to try some of their legendary chocolate donuts. We were not disappointed! They were amazing!

Inbound Links: Where?

SEO •Organic SEO



Inbound Links: Where?•Check Competition (OpenSiteExplorer.org)

•Forums•Bulletin Boards•Blogs•Article Sites (Squidoo, HubPages...)

•Suppliers/Customers•Link Bait•Link Magnets

SEO•On-Site SEO

•On-Page SEO




SEOThe Big Picture

Rod Holmes

CHICAGOStyleSEO

SEO The Big Picture Rod Holmes CHICAGO Style SEO.

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