SEO Techniques

3 Things you need to Do to rank on google

What will you learn today?

How to find high quality keywords with low competition? (It’s not about

using Google keyword planner)

How to get 10+ backlinks in just 2 hours?

How to get backlinks from journalists ?

www.edureka.co/digital-marketing

Everything in Digital Marketing leads to ……

Audience

And a good place to get started

High Ranking in Google Search Results

Ads

AdsSearch Results


Why Ranking High is good?

Number 1 Result gets twice as many clicks as number 2 and more than 3 times the number 4 result

Source:http://moz.com/


What determines search ranking?

Source: moz.com


Google uses over 200 factors but the biggest ones are

Our Focus Today – Backlinks

Link

Link

Link

Link

Link

Page on Your Site

Site -1

Site - 2

Site - 3

Site - 4

Site - 5


Why will Others Link to You?

® The link must be useful to them in some way» What is in it for me?

® Your job as an SEO person is to show them the values of linking to your page

® I will show you three techniques that will help you rank higher in Google search by

» Targeting the right keywords» Getting others to link to your site


Finding Keywords with Low Competition - Soovle


Soovle.com

LAB

Finding Keywords – Google Trends

Google Trends

LAB

Finding Keywords – Good Old Google

Getting Backlinks


Scoop.it

® Content Curation Tool

»Find popular content from around the web

»Create your own curated magazine

»Drives some traffic

® How do you use it to get some high quality backlink?


Scoop.it

® Select Your Topic

® Find popular topics (pages)

® Suggest a link

® 30-50% acceptance within 2 days

® Pro Tips

»Don’t spam

»Build a relationship by reciprocating

Source:www.grandallwebdesign.com


Scoop.It

LAB

Getting Link from Journalists

® Journalists write content for popular sites

® A link from these articles can be pretty valuable as it will

»Be a big help in SEO

»Bring in additional traffic

Source:thebrandagency.com


Getting Link from Journalists

® Popular advice is to invest in building relationship with popular bloggers / writers / journalists

»Takes time & effort

»Long drawn out

»Works well

® But there is another, faster and more scalable method


HARO – www.helpareporter.com

® Journalists need experts for insights

»You can be the expert and help them out

® Register with HARO as an expert

® Respond to journalist’s queries

® Get quoted (usually with a link back)


http://www.helpareporter.com/

HARO

LAB



® You will receive email queries like this 3 times a day



Course Introduction


Edureka's Digital Marketing course: • Edureka's Digital Marketing course will help you develop a strategic understanding of how to use digital

media to grow your company's sales and branding by covering all the important aspects of Digital Marketing.

• Online Live Courses: 16 hours• Assignments: 15 hours• Project: 16 hours• Lifetime Access + 24 X 7 Support

Go to www.edureka.co/digital-marketing

Batch starts from 09 January8:00PM to 10:00PM IST

Thank You

Questions/Queries/Feedback

Recording and presentation will be made available to you within 24 hours

SEO Techniques

Marketing

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