©Mark Bishop 2014

1 SEO Synergy

©Mark Bishop 2014

©Mark Bishop 2014

2 SEO Synergy

Table of Contents Disclaimer................................................................................................................................................ 3

Introduction ............................................................................................................................................ 3

Your domain ............................................................................................................................................ 3

The use of hyphens ............................................................................................................................. 3

Hosting ................................................................................................................................................ 4

Add your Domains to hosting ................................................................................................................. 4

Change Name-Servers ............................................................................................................................. 6

WP set-up ................................................................................................................................................ 8

Themes & Plugin’s ................................................................................................................................. 12

Theme’s ............................................................................................................................................. 12

How to change your theme; ......................................................................................................... 12

Plugin’s .................................................................................................................................................. 13

How to install a Plugin ...................................................................................................................... 14

All in One SEO Pack; .......................................................................................................................... 15

All in One SEO Pack- Set up ........................................................................................................... 15

Google XML Sitemaps ....................................................................................................................... 16

Google XML Sitemaps set-up ........................................................................................................ 16

Outbrain ............................................................................................................................................ 16

Akismet ............................................................................................................................................. 18

WordPress.com Stats ........................................................................................................................ 19

Contact Form 7.................................................................................................................................. 19

ClickBump SEO! ................................................................................................................................. 20

WP Permalink Settings .......................................................................................................................... 20

Writing Settings..................................................................................................................................... 21

Reading Settings .................................................................................................................................... 21

Further information .............................................................................................................................. 21

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Disclaimer The following lesson is based on my personal experiences and the methods I personally use which may or may not be the

best or most effective practise.

Please read:

The method outlined in this supplementary lesson is not intended for use as a source of legal, business, accounting or

financial advice. All readers are advised to seek the services of competent professionals in the legal, business, accounting,

and finance fields.

Absolutely no guarantees of income are made. Any references to income are done solely for the purpose of illustration and

should not be understood as typical results. Reader assumes full responsibility for use of information contained herein. The

author and publisher assumes no responsibility or liability whatsoever on the behalf of the reader of this literature.

If you do not accept these terms, please close this publication and discontinue using it immediately.

Introduction Most of you following SEO Synergy will have no need to read through this lesson as it simply covers

the basics I.e. WordPress set-up. I have included the lesson for the guys and girls who are new to the

whole thing and tend to get left behind by most courses. So if you are new to marketing online

(whichever avenue you intend pursuing) then here are the basics for you.

Your domain You will need to purchase an EMD (exact match domain) or a domain which included the keyword

you want to rank for. Purchase from Godaddy or any other domain seller.

The following is a list of which TLDs I perceive to be the best in order of importance. (Just my

opinion)

1. .com

2. .org

3. .net

4. .co

Stick to these four TLDs, County specific domains are also great providing you do not wish to sell the

site/ domain to someone from another country in the future.

The use of hyphens If you are finding it a little tricky to get the domain you really want you may be tempted to use

hyphens (-). If that’s the case then don’t use more than one and place it behind (after) the key-

phrase. Example: PENILEPAPULESREMOVAL-TIPS.COM

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If you use more than one hyphen; certain search engines may penalise your site as spam before you

even start.

Hosting

You will also need web-hosting (to host your website /blog). I suggest you get a hosting package with

CPanel (control panel). Examples, tutorials & demonstrations will use CPanel. Lots of you will already

have hosting providers, if you don’t; then I recommend Hostgator (I use them). Click the link and

sign up for their ‘Baby Plan’ (Unlimited domains) from $6.36 per month

Add your Domains to hosting If this is the first time you have set up hosting the account will be set up with a domain, so the

domain will be added to your account automatically. You should have purchased two domains so

use the domain which you plan on using for your blog to set up your hosting account. To add the

second domain and all additional domains follow the example below:

Log into your CPanel (Host)

Your host will normally send you a welcome email with your log-in details or use the following URL:

http://www.yourdomainname.com/cpanel

Once inside your CPanel click ‘Addon Domains’ (See Picture)

On the following page; fill in your domain details as the picture below shows (with your domain).

Then click ‘Add Domain’

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That’s all there is to it. If you completed the required information correctly you will see the following

page:

That’s it; you have now added your domain to your hosting account. I’m using HostGator as my site

host, if you’re using another hosting provider then you’re CPanel and pages may differ slightly.

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Change Name-Servers If you purchased your domain name from one provider and your hosting package from another as I

do; then you will need to change the Name-servers for the domain to point at your host. That may

sound complicated if this is all new to you but it’s actually very easy (Instructions below). When you

sign up for hosting your host will send you a welcome email which will contain two or more Name-

Servers

I purchase all my domains through Godaddy and always use HostGator for hosting my sites. I have

found this to be the best combination (Just my personal opinion).

Godaddy

Hostgator

Any combination will suffice, or simply use one provider for purchasing your domain and providing

hosting, that way you won’t need to change name-servers.

If you are following my recommendations I.e. Godaddy for domains and Hostgator for hosting;

follow the example below to change your Name-Servers:

Note: The following example uses Godaddy

Log into your account, and then launch domains (as picture shows below)

Check the box next to your domain, and then click ‘Nameservers’ (see picture below).

On the following page (as picture below), check ‘I have specific Nameservers for my domains’. Then

add your host provider’s Nameservers (one for each box) and click OK.

Your host provider will normally send you a welcome email containing the Nameservers (If not; just

ask them).

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You should then see a conformation box like the picture below (or similar).

To check that your Nameservers have changed (it may take a couple of hours); launch domains in

your account (as explained above). Then click the domain name (see picture)

The domain details page will show you when the Name-servers were last changed (see picture;

bottom left).

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As I said; it may take a while for these changes to take effect even though the domain details are

already showing that the changes have been made (give it a couple of hours). You have now changed

your Name-servers.

Note: different provider’s platforms may look different but the process is the same.

WP set-up Setting up WordPress on your root domain is very simple, here’s a quick tutorial:

1. Log into your host CPanel

2. Scroll down to the Software/Services area. And then click ‘Fantastico De Luxe’ (see picture

below)

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3. Click the WordPress text (as shown in the picture below)

4. Step 4; click the New Installation link (shown in the picture below)

5. Then fill out the details as the picture shows below.

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6. Once you have filled in all of the required information; click the ‘Install WordPress’ button at

the bottom of the screen (see last picture)

7. Check details and then click ‘Finish Installation’ (picture below)

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8. The following page shows you that WP has been set up and gives you details of your WP

admin URL, user name and password; which you will need to log into your WordPress admin

dashboard. Add your email address to have all of these details emailed to you (optional).

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Themes & Plugin’s Themes; WordPress is installed with a default theme which at the time of writing is Twenty Twelve (I

think). The ‘Twenty Twelve’ theme is actually pretty good so there is no real need to change it;

unless of course you really want too.

There are a ton of free WP themes which will fit with almost any niche. As PPP is in the health niche I

decided to use a health related WP theme simply called; HealthFitness

Theme’s How to change your theme;

log into the admin area, then click ‘Appearance’; this will open up a page showing your existing

theme plus a choice of alternative themes which usually consist of themes which were added during

the WP installation and any themes which you have uploaded or added.

Click ‘Install Themes’; you will find the link just above your existing theme (See screen shot below).

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Searching for theme’s to use for your blog; there are a number of options which you can use when

searching for that ideal theme as the picture above shows. A simple search using a broad keyword

such as ‘Health’ (your niche) will often do the trick. You could also try clicking Featured, Newest or

Recently Updated.

Alternatively; search by filter or simply search online for niche specific themes and upload. If all of

this seems a little overwhelming just stick to the default theme, you can always change it later on.

Once you have found a theme which you are happy with simply click ‘Activate’.

You can view my blog here: http://penilepapulesremoval.org

Plugin’s Plugin’s perform specific site tasks which will save you a good deal of time. There are literally

thousands of Plugin’s available for WP sites, but we only really need a handful, which are free apart

from one which is paid but optional.

They are as follows:

All in One SEO Pack (Required – Free)

Google XML Sitemaps (Required – Free)

Outbrain (Optional – Free)

Akismet (Optional – Free)

WordPress.com Stats (Optional – Free)

Contact Form 7 (Optional, only required if your theme doesn’t have a contact form built in –

Free)

ClickBump SEO! (Optional – Paid)

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How to install a Plugin

Use this process to install all of your

Plugins (apart from paid plugins).

Click Plugins from the menu on the

left of your admin dash (see picture:

Fig 1). Then click ‘Add New’ (Fig 2).

Next: copy and paste or type the name of the Plugin into the search bar and click search as the

picture below shows.

On the next page; find your required plugin and click the ‘Install Now’ link. I will cover Plugin set up’s

below.

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All in One SEO Pack; This plugin does what it says on the tin so to speak. WordPress SEO plugin automatically optimizes

your WordPress blog for Search Engines. Once installed and set up for the first time it will open

under each post you write for your blog. (See picture below).

All in One SEO Pack- Set up

Click settings; you will find settings on the left hand side of your

admin dash (see picture).Click the settings tab and then click the

Plugin. In this case ‘All in One SEO’.

Settings: Make sure the Plugin status is ‘Enabled’, add your sites details and keywords as the picture

above shows, then save settings.

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Google XML Sitemaps This plugin will generate a special XML sitemap which will help search engines like Google, Bing,

Yahoo and Ask.com to better index your blog. With such a sitemap, it's much easier for the crawlers

to see the complete structure of your site and retrieve it more efficiently.

The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally it

notifies all major search engines every time you create a post about the new content making it a

must for ranking your blog.

Google XML Sitemaps set-up

Click settings; you will find settings on the left hand side of your admin

dash (see picture).Click the settings tab and then click the Plugin name.

In this case ‘XML-Sitemap’.

I use the settings shown in the picture below (they work for me). Once

complete; Click ‘Update options’.

Outbrain Outbrain is a content discovery plugin which automatically places your best content at the footer of

your article to guide readers towards other posts they may be interested in. Great for keeping

readers on your blog which reduces your sites bounce rate.

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Click settings; on the left hand side of your admin dash (see picture; Fig1).Click the settings tab and

then click the Plugin name; Fig 2. In this case ‘Outbrain options’. For Outbrain to work you will need

a key, the picture below (Fig 3) shows you where to click.

After clicking the link shown above (Fig 3), you will be taken to the Outbrain website. If you don’t

already have an account; set one up (stick to the free one). Once your account is set up, simply

register your blog.

Follow the steps below (refer to the picture below);

Click WordPress (Fig 1)

Enter your blog URL (Fig 2)

Click continue (Fig 3)

On the following page copy your key (Fig 4; inset)

Go back to your blog & enter key (Fig 5), the click ‘Claim Key’(Fig 6; inset).

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Akismet Akismet checks your comments against the Akismet web service to see if they look like spam or not

and lets you review the spam it catches under your blog's "Comments" admin screen.

To install the Akismet plugin refer to ‘How to Install a Plugin’

Note: Akismet is normally pre-installed with your WP installation

Click Plugins; on the left hand side of your admin dash (see picture below; Inset Fig1).Click ‘Installed

Plugins’ from the menu (see picture below; Inset Fig2).

Click the settings link (see picture below; Fig3).

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On the Akismet settings page you must enter your API key. If this is your first set up you will have to

sign up to get an API key (this is free). Using the picture below as a point of reference; follow these

steps.

Click the Akismet.com link (Fig 1)

Click ‘Get an Akismet API key at the Aksismet.com website (Fig 2; Inset), follow site

instructions.

Add your API key to your blog (Fig 3), and then click ‘Update options’

WordPress.com Stats You will need to install WordPress Jet Pack in order to get access to WordPress stats. Jet Pack is a

free plugin.

Contact Form 7 Contact Form 7 is just my personal preference when it comes to contact form plugins. Some themes

now come with an integrated contact page template so you will not need to install a contact page

plugin. But if you do try this one, it’s really easy to use.

There is no real set up as Contact Form 7 uses your default email address. Once activated; simply

copy the contact form code and add it to a page (not post). You will need to have the page content

box set to HTML. Add the code, call the page ‘Contact’ or ‘Contact Page’ and save.

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ClickBump SEO! ClickBump is a paid SEO plugin which helps optimize each of your

posts as you write them, plus a lot more. You do not need to use

this or any other SEO optimization plugin in order for Niche Synergy

to work, however if you can afford ClickBump now or later on I

highly recommend it.

The picture on right shows ClickBump SEO at work. You will see this

helpful dash next to each post as you write it.

It’s not a great screen shot as I have had to resize it, but you should

be able to see how it helps you optimize each of your posts.

For a better understanding of exactly how this plugin works and

how to install; please click here: ClickBump SEO

WP Permalink Settings In your WordPress admin dash click ‘Settings’, from the settings menu click ‘Permalinks’; then add

the following to the ‘Custom Structure’ field: /%postname%

Changing your Permalink ensures that each post is posted with the post title instead of numbers.

Here’s an example:

Before change: http://penilepapulesremoval.org/p=123/

After change: http://penilepapulesremoval.org/Name-of-your-post/

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Writing Settings In your WordPress admin dash click ‘Settings’, from the settings menu click ‘Writing’. Then add the

full ping list. See members area for ping list.

Reading Settings Click on ‘Reading’ over on the left hand side of your admin dash, you will find it just under ‘settings’.

Now make sure that the Search Engine Visibility box is un-checked (usually unchecked as default),

refer to the screen shot below.

Further information See also set-up videos to the members area.