Facebook Business/Fan Page

✤ Why is a Business Page a better solution than a Personal Page for businesses, brands and organizations? Personal pages are optimized to work for individual people instead of businesses, brands and organizations. Facebook Business Pages allow artists, organizations, businesses, and brands to showcase their work and interact with fans. These Business Pages come pre-installed with custom functionality designed for each category. Developers also build an array of apps/tabs for Facebook Business pages. Unlike with friends for personal accounts, there's no limit to the number of people who can like a Facebook Page.

BUSINESS PAGE with CUSTOMIZED 3RD PARTY TABS PERSONAL PAGE with NO CUSTOMIZATION

Tuesday, October 22, 13

Personal vs Business FB Account✤ Facebook business pages are more capable than personal profiles. Useful Business

Page features:

• Customized Tabs (FB “Website”; custom branded OR elements taken directly from current company wwww.website.com)

• Advertising (Geo-targeted FB advertising campaign; ex. white male, age 18-35, living in zip code 33301, occupation realtor, likes rock music, etc.)

• Like boxes • Vanity URL (personalize your FB address i.e. www.facebook.com/cocacola)• Multiple administrators• Categories (useful for the new FB Graph Search Facebook introduced)• Instant followers (no one needs to accept the fan / follower request)• Facebook Insights (analytics; get useful information about your audience and posts.

Personal profiles have NO analytics.)• Peace of mind (know that with a page everything you post will be public – no need to

worry about privacy or audience like with a personal profile)

Tuesday, October 22, 13

Personal vs Business FB Account

Tuesday, October 22, 13

Target Demographic

✤ Customer has EXISTING website: Great, Mr. Customer! We take the elements directly from your (www.) website and design you a Professional FB Business page! It will look and feel just like your website! This includes your Welcome page, Contact Us page (you can utilize as a lead capture tool on FB!), Services, and any other supporting web pages that you’d like to incorporate into your FB “website” design!

✤ Customer does NOT have existing website (or does not like it!): Great, Mr. Customer! Since you do not currently have an online presence for your Business, we can develop/design a branded website directly within the FB platform! This is a very cost effective way to promote your business to the 750MM+ users on FB! (which pretty much covers everyone you’re looking to target!). Now you have a place to send potential customers online - and with a professional Business page, you can ensure that you are always putting your best foot forward!

Tuesday, October 22, 13

Business Page:TimeLine/Homewww.facebook.com/SimonConstruction/TimelineHeader

Custom CoverProfile ImageBranded Navigation Company Information

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Business Page: Welcome Tabwww.facebook.com/BestOrlandoVacationPackages/Welcome

Call to Action HeaderNavigation BarAnimated Slide ShowContentFooter

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Business Page: Contact Us Tabwww.facebook.com/BestOrlandoVacationPackages/ContactUs

Social Media Integration

Branded Lead Capture Form

Tuesday, October 22, 13

Business Page: Services Tabwww.facebook.com/ProTechNetworks/Services

Animated Slide Show

Service categories link-out to your existing webpages

Mission Statement, Slogan, Motto, etc.

Tuesday, October 22, 13

Other Services to discuss

We also develop on the following platforms: •Twitter•LinkedIn•YouTube•Google+•Pinterest•Instagram

Tuesday, October 22, 13

Social Media Example Designs

Tuesday, October 22, 13

Social Media Example Designs

Tuesday, October 22, 13

Social Media Example Designs

Tuesday, October 22, 13

Social Media Example Designs

Tuesday, October 22, 13