SEO (search engine optimization)

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SEO stands for search engine optimization it is the process of improving the visibility of a website or a web page in SERP (search engines result page) by using organic method.

Transcript of SEO (search engine optimization)



Redial India Solutions

Key Point

Search engine basics

Search engine working


Market share of search engine

What is SEO


Type of SEO

White hat SEO

Black hat SEO

SEO tools

SEO strategy

Advantages of SEO

Disadvantages of SEO


Search Engine Basics

Search engines are programs that search information for specified keywords or query mentioned by user and returns a list of result where the keywords were match.

​Some of the popular Search Engine are Google, Yahoo, Bing, AOL, Baidu, e.t.c

Search Engine Working

A Search Engine works in three manner-:

​Web Crawling


Ranking and Showing Results

Search Engine Result Page (SERP)

Organic Result

Paid Result

Best Digital Marketing Company in Noida, India

Organic result

Market Shares of Search Engines

Google - 72.48%

AOL - 0.15%

ASK - 0.22%

Baidu - 7.14%

Yahoo - 7.78%

Bing - 10.39%

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines result page via the organic method not through paid method.

​ SEO may target different kinds of searches like: image search, document search, video search, information search, news search etc.

Why SEO ?

you miss out incredible opportunities available if your website can't be indexed by search engines or don't get higher visibility in SERP. People who want to come to your website will not be able to find the site. SEO helps to improve website visibility and ensure that a website is accessible to a search engine & improves the chances that the site will be found by the search engine.

To optimize your website you can hire a best SEO company in Delhi NCR and can increase ROI.

Types of SEO

SEO is mainly two types:

White Hat SEO

Black Hat SEO

White Hat SEO

White hat SEO uses techniques & methods to improve the search engine rankings of a website by following search engine guidelines.

Some techniques of white hat SEO include-

High quality content development

HTML Code optimization

High quality link creation

Image optimization

Black Hat SEO

Black Hat SEO exploits weaknesses in the search engine algorithms to archive high rankings for a website. Black Hat techniques direct conflict with search engine guidelines.

Some black hat SEO techniques includes:

link spam

keyword stuffing


Hidden text

Hidden links

SEO Tools

List of some tools used in SEO :

Google Page Speed Insights


Google Keyword planner

Google Analytics

Google Search Console + Bing Webmaster Tools



SEO Strategy

SEO strategy you can fellow:

Define target audience & their interests

Start creating recommendation in your strategy document

Keyword research

Competitors Analysis

Create a link-building plan.

Prioritize and Summarize

Stay update on SEO news & practices

Advantages of SEO

Some advantages of SEO are as fellow:

Brand Awareness

Perspective (Global / Regional)

Cost effectiveness

Increase Visibility

Increased traffic

High ROI (Return on Investment)

Long term positioning



Disadvantages of SEO

Some disadvantages of SEO are as fellow:

The biggest disadvantage of SEO is lack of control. You are subject to changes in the algorithm.

In competitive fields, it can be very difficult for competitive phrases or keyword to be listed in the top few results.

Time taking process


Use Unique quality Content

Link Friendly Formatting

Avoid Black Hat SEO

Content relevant keywords

Market Awareness

Unique meta tags for every landing page


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Best SEO services in Delhi, NCR