Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of

a website or a web page in a web search engine's unpaid results —

often referred to as "natural," "organic," or "earned" results.

https://en.wikipedia.org/wiki/Search_engine_optimization

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 2

05/03/2023 3

How Search Engine Works?

CRAWL

CACHE

RETRIEVERANK

SERP

Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved.

CRAWLCrawling is the process by

which Googlebot discovers new and updated pages to be added to the Google index or

Cache. Google uses a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is

called Googlebot (also known as a robot, bot, or spider).

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 4

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 5

How Google finds Web Pages?

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 6

CACHE• Don't look VISUALLY• Check the Source code• Check for Authenticity• Take a virtual copy of website • Store in Google Data Centers

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 7

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 8

Google Data Centers

RETRIEVE• Retrieve Data from the nearest Data

Center• Does it very fast• Retrieve maximum number of

relevant information

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 9

RANKPageRank is a link analysis algorithm used by Google to help determine the

relative importance of a website. Every website is given a Google

PageRank score between 0 and 10 on an exponential scale.

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 10

Google now uses at least 200 ranking factors in their algorithm, including

social signals, user-interaction signals, and trust.

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 11

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 12

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 13

SERP• Identity• Location• Login/log off• Device

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 14

05/03/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 15

Contact us

Web: www.meritasdigitalmarketing.comEmail id: meritasdigitalmarketing@gmail.com Mobile: 944-899-5555Address: #761, Sri SaiRam Mansion,

Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037.