IN THE NAME OF ALLAH WHO IS MOST BENEFICIENT AND MERCIFULSubmitted By:

Sunawar Khan (38)

Submitted To:

Sir Suleman

Class:

MCS 4th

Session:

(2009-2011)

Topic:Search Engine Optimization

Subject:

Software Engineering

Department of Computer Science & Information Technology

BahawalNagar Campus

You've finished your web design, uploaded your files, and set up your blog, but you're still not getting as many visitors as you hoped for. What gives? Chances are you haven't started working on one of the most important ways to market your site, Search Engine Optimization (SEO).

What Is Search Engine?An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.Examples popular Search Engines

What is Search Engine Optimization(SEO)?

SEO is a term described as a set of techniques used to achieve high ranking in search engines and quality visits, whether organic or natural, from search engines. Everyone with a website online wants to get high ranking and a marked increase in traffic through popular search engines as Google, Yahoo, MSN and AOL. SEO is a large term that encapsulates Search Engine Marketing (SEM) and Link building strategies into it.

What is Search engine marketing (SEM)?

SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion.(Wikipedia)

SEM is the act of marketing a website via search engines by purchasing paid listings.What are paid listings?These are listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold. Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engine's index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart: a directory that lists pages and sites, not based on position but based on relevance. Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement

Organic Links V/S Sponsored Links

Sponsored LinksSponsors Links are paid for through Pay-Per-Click or Pay-Per-Call campaigns (also known as "PPC"). Simply put, businesses bid on keywords that are relevant to their business. Then, according to how high their bid was, their ad appears in the sponsored link areas when the search terms are engaged by a user.Organic links Organic links are different from sponsored links. You do not bid on them. Instead, organic results are achieved by matching the user's search terms with the HTML and copy on a particular site. In other words, if you want people searching for "German T-Shirts" to find your site that sells them, you would have an SEO expert code your site accordinglySERP (Search Engine Result Page)

SERP is the detailed list of web pages or web documents that are returned by the search engine as a response to any search query made.

Spider

This is a program that acts like a browser by downloading web pages. But instead of displaying the information in form of text and graphics, it works directly on the underlying HTML code of a page.

Crawler

It's a program that has been designed to automatically follow all the links embedded in a web page. Crawler helps in determining the pre-defined set of addresses for the spider. New documents getting on-line are cached through this crawler program

What is a SEO Algorithm? Top Secret! Only select employees of a search engines company know for certain Varies by Search Engine some give more weight to on-page factors, some to link popularity The SEO algorithm is constantly changed, tweaked & updated Websites and documents being searched are also constantly changingRanking Factors

On-Page Factors (Code & Content) Title tags #3 Header tags #5 ALT image tags #4 Content, Content, Content (Body text) #1 Hyperlink text #6 Keyword frequency & density #2Off-Page Factors Link Popularity (votes for your site) adds credibility #2 Anchor text #1Developers Sheet From developing point of view.

Important SEO HTML tags are discussed belowImportant HTML Tags

Title Tag

Keyword

H1,H2,H3

Most Important

Second Most Important

Third Most Important

Bold, Strong(Same Worth)

Keyword

Keyword

Image(XHTML)

Hyperlink Keywordin Anchor Text

Hyperlink(No Followed)