SEO proposal - free template -

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    08-Jan-2017
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Transcript of SEO proposal - free template -

  • Clients Name | Presentation title

  • Keyword Research & Opportunity

    [Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

    The starting point of your proposal should be the keyword research: identifying the keywords that best describe your prospects market, no matter if the prospect isalready visible there or not. Obviously, searching for hundreds or even thousands of keywords is not an easy task, but its fundamental in crafting a valuable. This research will give you the opportunity to show your prospects what is their real SEO opportunity. The more detailed the list is, the more they will perceive you as someone who knows their market from asearchperspective.This can be a powerful factor in building trust.Total no. of keywords 556

    341,380Search Volume 30%

    Visibility on Desktop: 29%Visibility on Mobile: 31%

    Main Keyword GroupsEngineered Flooring 67 keywords35k Search Volume

    Laminated Floors 500 keywords15k Search Volume Solid Flooring 45 keywords17,9k Search Volume Oak85 keywords35,8k Search Volume Kitchen Floors 53 keywords4.4k Search Volume Accessories21 keywords2.8k Search Volume Visibility ScoreVisibility ScoreVisibility ScoreVisibility ScoreVisibility ScoreVisibility Score01

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  • Opportunity for growth185,170MonthlySearches TOP 11-3046,400MonthlySearches TOP 30+[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

    Make sure youpresent your data so that it clearly highlights the missed opportunity.One way to do that is to use charts, such as in the example below. As you can see in these graphs , ifyou separate the keywords by tops and look at the total search volume of each bucket, it makes it more clear for the prospect what's their current visibility and their latent potential.02109,810MonthlySearches TOP 10341,380Monthly Searches TOTAL

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  • Competition[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

    The fact that the competitors are more visible makes the problem more acute, even if the prospect doesnt bring it to the surface willingly. So make sure you include this in each one of your proposals.This data was taken from SEOmonitor, the Competition Insights dashboard.03

  • Competition Analysis for the targeted group

    This data was taken from SEOmonitor, the Competition Insights dashboard.04[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

    Keywords: 167, Search volume: 139,700/month

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  • The differentiator: The clients non-brand organic traffic performanceUnlocking the (not-provided) data from Google Analytics and setting non-brand organic traffic goals can be a powerful differentiator between you and other agencies. It shows that you are particularly interested in measuring the value brought by your SEO services. Moreover, it allows you to measure the ROI of your SEO services.There aren't too many options out there that can help you get back the data behind (not-provided).One popular methodology is to estimate the non-brand organic traffic based on Google Search Console data.Optional: to get access to this data you need to have access to the clients Google Analytics and Search Console profiles. 05[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

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  • Traffic & Visibility ForecastThis is the key to get the prospect to see the value of your project. The buyer needs SEO services to fulfillvery tangible goals, such as more leads or more sales. When presenting their pitch, the agency representative or freelancer usually underlines theirSEO goals -an improvement in rankings or in the website's overall visibility in SERP. In a case like this, the two of them fail to speak "the same language". The obvious solution is to "translate" SEO goals to more business-oriented KPIs. To highlight the value of your input, also include in your presentation a comparison between the natural evolution of their non-brand organic traffic andthe oneimpacted by the activities you propose.06[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

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  • How we plan to achieve the goal [example]If you dont get the basics of on-page SEO right, you have very little chance of securing top spots for competitive key phrases, even if youve got a fantastic outreach and PR campaign and an awesome link profile! Its a common mistake to ignore the basics of SEO and focus on getting links instead of whats in your controlthe optimization of your own site.Source: SearchEngineJournal On-Page SEOOff-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didnt always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.Source: SearchEngineLand Off-Page SEO

  • Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.Source: Content Marketing InstituteContent MarketingNative advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. Source: WikipediaNative Advertising

  • Were keeping track of the following metrics (and report regularly): Non-brand organic trafficWebsite visibility in SERPRefferal visits from Native AdsLeads generated

    Weekly & Monthly Reporting

  • SEOmonitor has literally transformed the way I pitch. I can have sensible conversations with the client about what can be achieved thanks to the forecasting feature. It is my best secret weapon! --- Ann Stanley, CEO, Anicca DigitalMore leads closed+70%

    +30%Higher budget per new client X2

    Less time spent on weekly & monthly reportingCase Study | Anicca.co.uk[add your own proof of success with similar campaigns]

  • Happy that we had the opportunity to work with them.They are making us blush.

  • John Smith

  • Have a nice day!THANK YOU!

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