SEO Project Report

April 2015

Contents1. Work completed and project progress

• Technical SEO• On-page SEO • Off-page SEO• Project hours against schedule

2. SEO KPI (Results from SEO Monitor and Analytics)• Rankings and Visibility (all keyphrases)• Target keyphrases• Competitors• Traffic to site• Revenue and sales• Devices

3. Issues and Google updates4. Planned work for next month

Part 1:Project progress

Technical SEO

Technical SEO – project status

• Our work so far has focussed on suggesting technical changes for your developer, which were intended to improve website visibility – only some of these have been implemented

• On the next few slides you will see the current state of technical issues on the site and that there has been a clear reduction of these (which is good)

• However, we still require feedback so we can liaise with your developers

Tracking of technical issues

SEO Crawl Diagnostics

Using our premium SEO audit tool Moz, we identified a number of issues:

• 404 Errors (11)• Duplicate page content (8)• Title tag text too long (121) • Missing meta description tags (32)• Duplicate page titles (15)• Temporary Redirects (1)• Long url (1)

404 ErrorsWhat does this mean? 404 Error pages are both poor for the user experience and a negative signal to search engines. Often they occur on ecommerce websites when products are discontinued and the page is deleted from the site. This can also negatively impact both the page and domain authority as any links to the original page will no longer pass authority on to your site.

There were 11 instances of content being duplicated on your site, an example of some of these:Original Page Referring Page

http://www.priorydirect.co.uk/blog/e-commerce-advice/page/2/

http://www.priorydirect.co.uk/blog/e-commerce-advice/

http://www.priorydirect.co.uk/resources/Downloads/PDF%20Templates/single_r_template.zip

http://www.priorydirect.co.uk/single-integrated-labels-style-r-16615.html

Solution: The 404 pages are being created in a number of ways. Some are caused by template download pages that are no longer live. Others are being created because blog articles have been moved or deleted but these are still being referred to by other active pages. There is also an issue with unique URL’s for campaigns being created and then deleted.

We suggest each is reviewed and then either reinstate the original page or 301 redirected to an appropriate active live page.

Duplicate Content – InternalWhat does this mean? Google want to present useful and original content to the user and if a website hosts duplicated content you may risk being moved down in the SERPs or even being dropped from Google if your site is heavily duplicated.

There were 8 instances of content being duplicated on your site, an example of some of these:

Original Page Duplicated Page

http://www.priorydirect.co.uk/blog/ http://www.priorydirect.co.uk/blog/author/richard/

http://www.priorydirect.co.uk/register http://www.priorydirect.co.uk/register?registeronly=y

Solution: The blog homepage appears to be being duplicated due to the authorship profile for Richard. Using a canonical tag on this page to the main blog home page (http://www.priorydirect.co.uk/blog/) would resolve this.

The majority of the other duplicate content issues seem to be being created due to the fact they are dynamic URL’s that feature a parameter element. Correctly configuring your parameters in your Google Webmaster Tools account should rectify this.

Title tags too longWhat does this mean? Google will display approx. 55 characters of a page title in the search results page, anything over this count will either get cut off or the title may be not used altogether – in this instance Google will pull in content from your page that may not be as relevant as something you might write yourself. This potentially misses an opportunity to write and display informative titles which may also act as Call-To-Actions for users.

There were 121 page titles that were too long for Google to display, examples of these below:

Solution: It appears product title tags are automatically generated to include the product name, product category and the dimensions. This leads to some very long title tags that will be truncated. These should be either rewritten or the automated system needs to amended to account for the maximum character length and remove one element of the title tag should it exceed the maximum character count.

URL Page Title

http://www.priorydirect.co.uk/treble-integrated-label-style-ap-14690.html

Triple Integrated Label Style AP 14690 - Treble Integrated Labels - 95mm wide x 65mm deep, 95mm wide x 55mm deep and 95mm wide x 10mm deep

http://www.priorydirect.co.uk/single-integrated-label-style-f-13775.html

Single Integrated Label Style F 13775 - Single Integrated Labels - 100mm wide x 45mm deep

Missing Meta DescriptionsWhat does this mean? Meta Description tags tell users what a page has to offer in the SERPS and is a vital call to action, encouraging people to click on a search result. These also tell search engines what a page is optimised for, so its important these are unique, informative and optimised where they can be.

There were 32 instances where pages did not have these descriptions, this misses a great opportunity for click through’s from Google and for important product categories to gain SEO authority. Examples include: • http://www.priorydirect.co.uk/blog/e-commerce-advice/• http://www.priorydirect.co.uk/blog/author/richard/page/2/ • http://www.priorydirect.co.uk/blog/tag/e-commerce/ • http://www.priorydirect.co.uk/blog/tag/e-commerce-trends/

Solution: The majority of the pages missing meta descriptions are from the blog section of the site. These are often missing on pages with the /tag, /author or /page element. Ensure each article has a meta description included before publication. For those currently missing them you should ideally retrospectively add these.

Duplicate Page TitlesWhat does this mean? Page titles that are duplicated are seen as duplicate content. This issue has more to do with poor user experience than risking penalisation by Google, however this should be resolved in order to raise and maintain the overall authority of a website.

There were 15 instances of this issue on the site, examples include:Original Page Duplicated Page

http://www.priorydirect.co.uk/faqs http://www.priorydirect.co.uk/faqs?subject=directrewards http://www.priorydirect.co.uk/blog/uncat

egorized/christmas-poem/

http://www.priorydirect.co.uk/blog/page/3

Solution: Some of these duplicate page titles are being created due to your parameters not being correctly configured in your Google Webmaster Tools account. The first example shows unique URL’s being created when someone uses the search function on specific pages. You can instruct Google as to how to deal with these URL’s using the parameters function.

There is also an issue with duplicate title tags being created due to pagination of the blog. There is a simple fix for this that can be implemented using the Yoast plugin in your WordPress dashboard.

Page Load SpeedWhat does this mean? The quicker your site loads, the more positive SEO value Google assigns to your site – this works the opposite way if your site loads slowly with value being taken off, potentially reducing rankings. User journey and conversion can also be affected significantly by a slow loading website. 80/100 is the score Google recommends. We can see speed scores for Mobile users of 66/100 (and 61/100 user experience) and Desktop users with 72/100. See Google Page Speed Insights for these results.

Solution: The speed of both sites needs to be improved. This can be achieved by having a developer look at ways to reduce the file sizes of certain elements causing this slow speed. You can also work with you to reduce the file sizes of images and other elements where a developer may not be needed.

Google Mobile friendly test

Webmaster tools details on mobile friendly status

Ongoing Tracking of technical issues

  Apr May June

Crawl errors 0Duplicate Page 84xx/5xx errors 11

Long URL 1Missing Description 32

Title missing 0Duplicate title 15Title too long 121Title too short 0

Redirects (temp) 1Structured data 64 errors out of 1994

HTTPS Mix of https/http

Site map434 indexed out of

941 submitted

Robots.txt No problemsSpeed - Desktop 72/100Speed Mobile 66/100Mobile user experience 61/100

Mobile Friendly91% of pages have

issues

Blog issuesNo Analytics code

Sitemap 37 Warnings

On-page SEO

On-page SEO - Project status

• You have already approved our initial keyphrase research and page plan for 35 Hierarchy or “Trophy phrases”

• We have been monitoring the progress of these phrases

• We have also been working on identifying new Opportunity phrases (which will we present today)

• We have presented a content plan however further work is required on this

• Priory need more guidance on the optimisation of the pages (for work carried out internally)

• We need to consider a combined strategy with PR

Blog issues identified

• No Analytics code added • How much traffic does your blog generate• Sitemap errors in webmaster tools• Duplication of content • Author page • Parameters in urls• Tags and category pages?

• Utilise your blog articles in your email, PR and social strategy

On-page KPI and outputs

Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15

Keywords Tracked 35 35 35Average position 59.3 57.9 56.2Keywords in the top 5 5 4 5Keywords in Top 6-10 3 4 2Keywords in Top 11-20 3 3 4Keywords in Top 21-50 4 5 5Keywords in 50+ 20 19 19Total sessions to site 18,430 11,839 12,694 14,355 13,020 11,480

Organic Search sessions 1,892 1,450 1,769 1,768 1,800 1,632

Transactions (Analytics) 66 229 220 235 277 266

Ecommerce conv. rate 3.5% 15.8% 12.4% 13.3% 15.4% 16.3%

Revenue (Analytics) £51,055.41

£32,482.46

£32,579.90

£35,053.63

£34,272.59

£30,221.65

Total New registrations 526 192 N/A N/A N/A 382

Organic new registrations

66 23 62

More details of ranking and traffic are shown in the next section of this report

On-page issue tracking  Apr May June

Home page content

Category/Product pages

Blog/news

Supporting contentMissing

Description 32

Title missing 0

Duplicate title 15

Title too long 121

Title too short 0Total pages

viewed

Landing pages

Organic landing pages

Site pages crawled

Pages indexed in Google.co.uk

all = 825Blog = 0

On-Page activity tracking (to be provided by Priory) Activity tracking Apri May June

Pages optimised on site

New pages created

Blogs/articles/supporting content created on-site

Update on previous review of on-page content

Information to be provided by Priory during meeting

Landing Page ContentThe home page, product pages and category pages are some of the most important landing pages on your website and have a good volume of text.

Individual product pages, however, are lacking in content and sometimes suffer from duplication.

Product Category Pages• This page is ideal for repeat visitors

that know what they are looking for but is less clear for a new user

• The product table on the product category pages could be improved, as the information displayed is too small, cluttered and does not make it easy for new users to decide which label is the right one for their purpose.

• There are also eight different prices for each product based on the volume ordered.

• The price by volume figures would ideally be displayed on the product page with the category page being designed to help users make a decision as to which label is right for their needs.

Text on product pages

Single Integrated Label Style A – Just 87 words of product focused content

Xerox Performer Paper 80gsm – Just 77 words of product focused content content

HP LJ 1300 – Just 53 words of product focused content

On Site Duplicate Content

Duplicate content can have a negative impact on an SEO campaign.

It makes it difficult for search engines to determine which page is best to serve to users as the content is not different enough for it to make a clear distinction between the two pages.

This can lead to users being taken to a landing page that does not match their search query.

Personalisation

A strong brand identity is vital for any business. At the moment Priory Direct are not really differentiating themselves from the online competition. A great brand has a voice and a personality which is showcased in their content. This could be enhanced by creating;

• Staff biographies for key members of the team • ‘Staff’ to contribute to blog section and have their own areas of

interests or expertise• Adding a ‘human touch’ to the site. At present the content is very

factual but lacks that personal element• There is very little use of people within the imagery on both the

main site and the blog

BlogThere is a mixture of good content on the blog section which includes hints and tips, newsworthy events and discounts.

It is hard to tell how often the blog is updated as posts aren’t dated.

Different media formats can be utilised in the blog and throughout the website. This includes video, infographics, guides, tutorials, images etc.

Competitor Analysis: rajapack.co.uk

Product category pages offer clear distinctions between product types through the use of images.

Products can also be refined by a number of predetermined filters to help users find the right product quicker and more easily.

Product pages also display the various size options with further functionality to refine products by certain parameters.

Volume purchase discounts are highlighted to draw attention and display the discount as a percentage to highlight the level of discount users are entitled to.

Competitor Analysis: rajapack.co.ukRajapack have utilised their blog to offer a more informal style of content. They vary the focus of their posts but regularly have a ‘human touch’ within their pieces.

They also take advantage of wider newsworthy events and stories as inspiration for relevant content pieces.

The Amazon Big Box and Other Delivery Stunts

Are Automatic Drones the Future for Package Delivery?

Royal Mail Small Parcel Pricing Changes: What You Need to Know

Off-page SEO

Off-page SEO - Project status

• Work completed:• Priory link analysis to determine any spammy links• Contacted referring sites to ask them to remove links• Uploaded disavow files to Webmaster Tools (December)• Carried out competitor link profile analysis

(Rajapack.co.uk – main analysis)• Created a Link Earning Plan – to be discussed

• To be completed:• Create Outreach Target List• Ongoing outreach• Strategy for dealing with links from referral traffic of

sites owned by the group (to avoid future penalties)• Strategy of integrating PR into outreach

Off-page SEO summary report

Dec-14 Jan-15 Feb-15 Mar-15 29-Apr-15

May-15

Page Rank 1 1 1 1 1

Moz Domain Authority 33 32 32 31 31

Moz Total External Links

2,1163,242

3,242 3,812 3,812

Moz Linking Domains 56 69 69 71 71

Ahrefs Domain Rank 49

Ahrefs Total Links 1,124 1,129 1,075 1,127 1100

Ahrefs linking domains 56 55 50 51 51

.

Ahrefs – domain authority and links

Competitors - Referring domains (Ahrefs)

The Authority Gap

Month Priorydirect.co.ukIntegratedlabels.co.

uk Rajapack.co.uk Ukplc.co.uk progresspackaging.co.uk

April 1,138 3,775 12,308 373 1,695

May

Ongoing links audit – value of links, traffic generated and any penalty risks

• A new report will be provided outlining the risk -benefit of existing and new links to your site

• Monthly tracking of your links can check that these links continue to be indexed and do not poise any penalty risk (i.e. the site they originate from has not since been penalised or is now considered to be a “Spammy or toxic site”)

• This new report is also important for measuring the benefits of the links – such as content outreach and PR activities (as part of an SEO or separate PR/social media projects). This will include traffic generated to your site and social shares or mentions

Proposed report – Off-page activities ongoing trackingActivities Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15

Outreach requests made

Number of new links created to our site

Our content placed on other sites

Traffic generated from these links

PR releases made

Content placement in media

Links URL domain authority and grade URL

Domain authorit

yGrade

Referral traffic

Outreach target

Note

Link 1

Link 2

Part 2:SEO KPI (Results from SEO Monitor and Analytics)

Keyphrases driving traffic and Visibility Scores (SEO Monitor

data)

Keyphrases driving organic to your site (April)

Current levels of organic traffic (Google.co.uk)

Brand traffic (49%) vs non-brand traffic (51%)

Brand vs. non-brand

Non-brand organic traffic relative to search volumes

Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-150

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

0

100

200

300

400

500

600

700

800

900

Search volume Non-brand Organic Visits

Non-branded Keyphrases generating organic traffic (1-29 April)

Keyphrases opportunities for all phrase for 1-29 April (listed by search volumes)

Search volume for all keyphrases

Top ranking sites by search volumes

Competitor Visibility Score

Tracking keyphrase rankings for original 35 trophy phrases

Keyphrase rankings reportKEY

Increase in

positionsDecrease in

positions

KeywordSearch volume

February March April (29th) Change

bubble wrap 14800 99 99 99cardboard boxes 14800 99 99 99packing boxes 9900 99 99 99labels 8100 99 99 99packaging supplies 2900 99 99 99mailing bags 1300 99 99 99postal tubes 1300 37 32 25 12kraft paper 1000 99 99 99padded envelopes 1000 80 82 83 -3postage bags 880 99 99 57 42bubble wrap roll 720 88 68 59 29integrated labels 720 7 7 7corrugated card 590 99 99 99packing materials 590 99 99 99packing paper 590 99 99 99packing peanuts 590 99 99 99book boxes 390 67 72 66 1flat pack boxes 390 99 99 99poster tubes 390 41 28 24 17bubble envelopes 320 66 72 70 -4cardboard envelopes 210 5 6 5parcel packaging 210 99 99 99postal packaging 210 60 41 36 24board backed envelopes 170 30 33 38 -8do not bend envelopes 170 15 11 11 4documents enclosed wallets 170 42 44 45 -3board envelopes 110 14 13 17 -3kraft paper rolls 110 99 99 99all board envelopes 50 6 6 7 -1book wraps 50 7 7 11 -4bubble lined bags 40 2 3 3 -1jiffy box 20 13 12 12 1custom integrated labels 10 1 1 1poly bubble lined bags 10 3 1 1 2bespoke integrated labels 0 5 4 4 1

62810 59.3 57.9 56.2 3.0

TOP 5

6-10

11-20

>51

21-50

Google UK Ranking Positions

Top 5 Top 6-10 Top 11-20 Top 21-50 Positions >510

5

10

15

20

25

February March April

Average Ranking Summary

Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-1540

45

50

55

60 59.357.9

56.2

• At the start of the campaign, the average keyword position for the 35 target keyphrases was 59.3

Competitors rankings for 35 trophy phrases

Competitors Visibility Score and estimated traffic

Analytics data

Sessions by New Channel grouping – April

Sessions by New Channel grouping – March

April 2015 vs 2014

All traffic

Organic

Paid search

March 2015 vs 2014

All traffic

Organic

Paid search

April Year on year (Organic vs. paid)

Paid search

Organic

March Year on year (Organic vs. paid)

Paid search

Organic

All Traffic weekly (12 months)

Ecommerce (May 2014 – April 2015)

All traffic - revenue

Organic - revenue

All traffic – conv. rate

Organic – conv. rate

Paid - revenue

Paid – conv. rate

New vs. returning visitors

Sessions

Revenue

Conv. rate

AOV

New vs. returning visitors

Returning - revenue

Returning – conv. rate

New - revenue

New – conv. rate

All traffic - revenue

All traffic – conv. rate

Top content from organic

No blog traffic measured as the tracking code is not added to the site

DevicesAll traffic

Organic traffic

Part 3:Issues and Google updates

A: Google Mobile update (April 21st)

Google Update

Mobile Friendliness to be given greater consideration as a ranking signal.• Google recently announced that as of the 21st April 2015 they will be

placing a greater consideration on the mobile friendliness of websites when they are returning search results for people searching on a mobile device.

• Their intention is to serve not only the best results for a users search but to also ensure those results are effectively displayed on the users device.

• In November 2014 Google began to display a ‘Mobile-friendly’ tag next to search results returned on a mobile device where the site was optimised for mobile use.

• They also introduced the ‘Mobile Friendly Test Tool’ as well as a specific ‘Mobile Usability’ section in Google Webmaster Tools under the ‘Search Traffic’ menu.

How your site performs?• You do not have the ‘Mobile-friendly’ tag displayed next to your listings in

the search results pages, when viewed on a Smart Phone and your site passes the mobile friendly test

• These issues are highlighted Google Webmaster Tools • Your site speed is also slow on a mobile• Therefore you may need to just implement minor changes as advised in

Webmaster Tools in order to become fully Mobile Friendly.

Mobile friendly tests and Webmaster tools alerts

Point of concern by the client or Anicca• Mobile friendly algorithm change on April 21st

• Your web pages are not considered mobile friendly (webmaster tools alert), even though you pass the mobile friendly test

• In March 5.7% of your organic traffic came from mobile, so a drop in rankings on mobile would not be very significant

• Domain Authority Gap• There is a very big Authority Gap between your site and that of your

competitors e.g. you have 1,138 domain link into your site, whereas Rajapack.co.uk have 12,308

• We are concerned that because the original project was limited to a total 5 days/month (with 1.75 days for SEO) – there will not be enough time allocated to carryout sufficient outreach work to close the Authority Gap with your competitors.

• We recommend at least 2 days for this activity plus additional 2 days per month for PR activity already scheduled

B: Identifying additional target keyphrases

Choosing keyphrases and on-page optimisation of content• Keyphrase research and page plan:

• Hierarchy keyphrases – relate to existing pages on your site

• Opportunity Keyphrases – keyphrases with good search volumes but low levels of competition (or “difficulty”)

• Optimise or create content for Hierarchy keyphrases (mainly category, sub-category pages, brand and product pages)

• Create new content for Opportunity keyphrases • This content can be used in the blog and any supporting

content• This will be created as part of an on-going content

marketing strategy

Two strategies for choosing keyphrases

Homepage

Category/Service

Sub-category

Sub-category

Category/ Services

Sub-category

Low Difficulty (<50)

High Difficulty (>50)

Very high search

volumes (>100k/month

Phrases are too generic and usually have high difficulty score – only big brands can aim for these phrases

High search Volumes (10k – 100k/month)

Target 1 – high volumes and low difficulty (may

be few phrases)Too difficult need high authority to

competeMedium search volumes (1k-

10k/month

Target 2 – high volumes and low

difficulty

Low search volumes (100-

1k/month)

Only go for these phrases in very competitive

markets

Not worth optimising for as low volume and high difficulty

Very low search

volumes (<100/month)

Not worth optimising for as volumes are too low – best to use PPC

Hierarchy-based keyphrases

Opportunity-based keyphrases

Identify target keyphrases

Create Page Plan

Strategy for creating the page planHierarchy keyphrases• Using your current navigation structure we would identify the best

keyphrases for each category and sub-category page from the target phrases

• If required we may need to select other keyphrases that are outside of the target group, e.g. if the phrase relating to the sub-category is very niche

• We will create a page plan for these pages/keyphrases, which will then be used as the basis for the optimisation of page content (during the implementation of the project) and for ongoing tracking of KPI’s

Opportunity keyphrases• From the remaining keyphrases, we will review and select the most

relevant keyphrases (in search volume order)• We will create a page plan for these phrases - where possibly

optimising any existing product or site pages• We will also determine whether a new page has to be created or

whether a blog page or other support material should be created• The two plans will be amalgamated to ensure easier ongoing tracking

Number of phrases by category (rank is >3)

Low Difficulty (<50)

High Difficulty

(>50)

Total

Very high search volumes (>100k/month

0 0 0

High Search Volumes

(10k – 100k/month)

0 5 5

Medium search volumes

(1k-10k/month

8 36 44

Low search volumes (100-

1k/month)

133 131 264

Very low search volumes

(<100/month)

Not considered

Total 141 170 311

<100 100-1k 1k-10k 10k-100k >100k0

50

100

150

200

250

300

0

133

8 0 0

131

369

Low Difficulty Hgh Difficutly

Keyphrases popularity

Sear

ches

per

mon

th

This is a good number of target phrases - as most clients have between 100-300 target phrases

Selecting groups of keyphrases based on search volume and difficulty

“Target” keyphrases (141)Low difficulty (<50%), search volume of >100/month, rank >4

Target keyphrases grouped by search volume• Top 100• Top 50• Top 20

Current traffic from all 141 “target” phrases (>100 searches, <50% difficulty, >4 Rank)

Current traffic and positions for the top 141 keyphrase

Competitor rankings for 141 “target” phrases

Current and competitor visibility score for 141 target phrases (April)

Target top 5 or 10 positions for the 50 keyphrases over 18 months

Top 5

Top 10

Target keyphrases (50) - forecast to achieve top 10 position with an 18 month project

• It would probably take a 18 months project to achieve top 10 positions, due to competition from high street stationary sites and the marketplaces

• For the 50 target keyphrases this would generate ~27.5k extra visits over 18 months (as search volume is low at 47.8k/month)

• You would receive ~4.7k visits/month from non-brand traffic by Sep 2016, an additional 4k visits per month.

• The conversion rate for non-brand organic traffic is ~12.7% with an AOV of £117, giving you an additional 508 sales and £59,400 revenue going forward.

• We would also expect a corresponding increase in brand traffic as buyers return to the site; what’s more brand traffic converts at a higher rate and value than the non-brand traffic (22.3% and AOV of £131)

• If you had to purchase this traffic every month using PPC this would cost you £4,720 (at £1.18p per click), however the conversion rate from paid traffic and average order value is much lower than traffic generated from SEO

• There is a high chance of this project being successful as your current position are OK, however you are competing with a large number of commercial sites as well as better performing direct competitors, which is why we are aiming for top 10

Summary• There are a reasonable number of possible Opportunity

keyphrases that you can target (141) with good levels of demand (63.3k searches/month)

• You should be able to select the first 20 - 50 Opportunity keyphrases to target in an SEO project

• There is a high probability you will achieve top 10 positions for the top 50 of the target phrases following an 18 month project

• However, top 5 positions may be too ambitious due to high levels of competition (e.g. from market places and big brands such as the Post office and Viking)

• Forecast:• We forecast that your visibility score would increase from 1% to 3%,

which is slightly lower than the current visibility score of www.rajapack.co.uk

• You would receive ~27.5k visits/month by Sep 2016, an additional 4k visits per month.

• The conversion rate for non-brand organic traffic is ~12.7% with an AOV of £117, giving you an additional 508 sales and £59,400 revenue

• We would also expect a corresponding increase in brand traffic

Part 4:Project time and Planned work

Work Completed in April

• SEO report for March• Continued Keyphrase Research for

remaining category and sub category pages

• Identify Opportunity keyphrases• Prepare report for review meeting

Type Task Difference (carried

forward from last month)

Scheduled hours

New total

Technical SEO

Liaise with developer

On-page SEO Finalise Keyphrase Research and Page PlanOptimise Product Pages (by Priory)Review of optimised contentRevise Content Marketing Strategy

Off-page SEO

Create Outreach Target ListOngoing outreachStrategy for dealing with links from referral traffic of sites owned by the group (to avoid future penalties)

Client services and reporting

Email contact answering campaign questionsReportsComplete upload of documents onto the portal

Total

Tasks planned for next month

Accumulative project hours against budgeted hours

Nov-14Dec-14 Jan-15 Feb-15Mar-15 Apr-15May-150

50100150200250300350400

Scheduled hours Actual hours

Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-150

100

200

300

400

Actual Accumulated Target

Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-150

100

200

300

400

500

600

Actual Accumulated Target

All

SEO and PR PPC

Bringing time forward Nov-AprilBased on the original six month SEO plan set out we have now completed:

• Initial Keyphrase Research which was scheduled for January.• Review of optimised content supplied by Priory Direct that was scheduled for

February.• Creation of the Content Marketing strategy that was scheduled for March.• Competitor Link Analysis and Link Earning Plan• Monthly reports • Project management including calls, meetings, emails and project planning.• On site meeting with Josh, Bob and the Priory Direct team to gain a better

understanding of the business, products, aims and objectives.

As requested work has been pulled forward wherever possible, which has resulted in us over delivering on hours to this point.

• 1.5 days for the content marketing strategy. • 1.0 days for the competitor link analysis and link earning plan • 0.5 day for the additional keyphrase research (extra categories• A total of 3 days or 22.5 hours have been bought forward (so the actual over-run is

53 hours)

67.5ContractedHours

143.0HoursWorked

75.5HoursOver

Any Questions?

If you have any questions please email us or you can telephone us on 0116 298 7488.

Thank You.