Seo ppc

SEO & PAY PER CLICK CAMPAIGNS By...

Majestic Social Mediawww.majesticsocialmedia.com

http://www.majesticsocialmedia.com/

A combined SEO & Pay Per

Click STRATEGY WILL HELP

YOU TO ACHIEVE YOUR GOALS

and drive more people to your

website and increase your

sales!

SEO & Pay Per Click

Spicy Ginger Ambrosia is a blend of raw California wildflower Honey,

bee pollen, certified organic powdered cinnamon and powdered

ginger.

Content!

Content

SEO & Pay Per Click Statistics

What we do!

Clients and Examples

© Majestic Social Media – Full Service Social Media & SEO

Majestic Social Media & SEO

Website Design SEO Pay Per Click


Website Design

HTML/PHP Coding

E-Commerce

X HTML 5

Website Content Creation

Blog Integration

Media Integration

(Videos, chat features, etc.)

Keyword Ranking

Keyword Density

Competition Analysis

Page Rank

Geo Targeted Campaigns

Google Maps Optimization

Set up of PPC Campaigns

Quality Score Improvement

In depth keyword analysis

Landing Page Creation

Landing Page Optimization

Maintenance

Optimization of your CPC,

CPL, ROI!

Majestic Social Media & SEO

Social Media Blog Marketing Content Creation


Social Media Strategy

Campaign Planning

Social Media Maintenance

Social Media Publishing

Social Media Set up

Facebook FBML Coding

Social Media Branding

(customized backgrounds, etc.)

Blog Marketing Strategy

Creation of branded Blog

Blog Writing

Blog Marketing

Media Integration (Videos,

pictures, etc.)

Social Media Synchronization

Creation of Posts and

Tweets

Copywriting

Video Creation

Power Point Creation

Picture Tagging contests

Engaging Social Media

Social Scanning (Barcodes)

Newsletter Creation (HTML)

The importance of SEo

- More than half of Fortune 500 companies had almost no search engine visibility in 2010,

with their targeted keywords not ranking in the top 100 search results.

- When looking for a new information, online 37% of internet users start their searches on a

search engine, followed by portals, such as yahoo or msn with 34%.

- 80 million people get their news online every day

- 100 million people use search engines every day

- 64% of journalists use Google or Yahoo! to follow the news

There are even some estimates that show about 80% of all internet sessions begin with a

search. So, it’s clear that there are many benefits to be obtained by optimizing your website!


Social Media MarketingWhat We Do!

How do you reach consumers?

You need a web presence and many ways to be found!

More quality content Published in more places = More customers!


How do you reach consumers?

Social Discovery!

Reputation!

Search Discovery!

We publish content

Consumers comment

& share

We listen & engage

We create content


What is quality content?


SEO Analysis Website Analysis

Analysis

Strategic Planning

Goals Vision Mission

Operative Planning

TARGET MARKET! TARGET MARKET!

REPUTATIONSEO PPC BOOKMARKING E-Commerce

SEO Strategy


Social Media MarketingCISS Formula


Overall Strategy

SEO and Bookmarking

Social Media Marketing

We create and optimize websites and showcase all of

your offers!

- Interactive

- Special Offers

- Discounts

- Contests, etc.

Keyword Optimization

Bookmark Website

Create Backlinks

www.twitter.com

www.facebook.com

www.myspace.com

www.youtube.com

& more

Website Creation + Optimization


http://www.twitter.com/

http://www.facebook.com/

http://www.myspace.com/

http://www.youtube.com/

www.slideshare.net

www.myplick.com

www.authorstream.com

www.slideboom.com

Share ContentPower Point Presentation or

Documents

www.reddit.com

www.free-press-release.com

www.prlog.com

www.articlesbase.com

and more

Business Directories

www.yelp.com

www.local.com

www.superpages.com

www.yellowpages.com

www.hotfrog.com

www.citysearch.com

www.insiderpages.com

And more directories

Publish PR Releases


http://www.articlesbase.com/

http://www.yelp.com/

http://www.local.com/

http://www.citysearch.com/

http://www.insiderpages.com/

Blog Set up and Publishing

Viral Marketing Classified Ads

www.youtube.com

www.vimeo.com

www.ustream.tv

www.yahoo.com/videos

and more

Website Integration

Blog Integration

www.wordpress.com

www.blogger.com

www.mybloglog.com

www.technorati.com

www.global-free-classified-ads.com

www.craigslist.org

www.hoobly.com

www.backpage.com

And more


http://www.ustream.tv/

http://www.yahoo.com/videos

CQ/s/darkSEO

Search engine optimization (SEO) is the process of improving the

visibility of a website or a web page in search engines, via search

results.

Definition seo

How can seo help you?

How does Google determine a highly ranked site?

First, why Google?

Let’s look at market share:

70%

20%

10%

Google Yahoo!/Bing AOL/MSN

1st Why google?

Google’s Algorithm – Part 1Relevancy

Google

• Google first decides whether your site is relevant based on its text.

• You need text on your site targeting specific keyword phrases.

Google

Google

• Once Google determines your web site pages are relevant, you need to increase your authority.

• You need citations from other web sites, thereby recommending you as a destination for your products and services.

Google

What can I change to improve my google ranking today?

• Content – The more the better

• Properly Validated Website

• Fast Loading

• Organized Web Site

• Internal Linking Structure

• Title Tag – Should match to keyword phrases

• Headlines – Should match to keyword phrases

Google

• Links, Links and more Links

• Quality Links are valued more.

• Quantity is not the goal.

FINALLY!

Search Engine Marketing (SEM) is divided into two camps:

– PPC – Pay Per Click• also called “Paid” or “Sponsored” listings

– SEO – Search Engine Optimization• also called “Natural” or “Organic” listings

SEM = SEO + PPCSMM – SEO + PPC

To confuse the issue further, “SEM” is commonly interchanged with “PPC”.

However, “SEO” always refers to unpaid positioning.

Pay per click campaigns

SPONSORED SEARCH: Pay-per-click distribution tactic that displays your ads in the sponsored search results at the top, along the side, and across the bottom of search results pages for searches that relate to your keywords.

CONTENT PLACEMENT TARGETING: Pay-per-click distribution tactic that displays your ads alongside relevant articles such as product reviews, news articles, etc. on the Yahoo and Google distribution network.

AD TEXT: The marketing message displayed to prospective customers. An ad contains a title, description, and URL.

Language of PPC

LANDING PAGE: The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.

CAMPAIGN: A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal.

KEYWORD: A word or phrase that relates to the products or services you wish to advertise. When prospective customers are looking for information related to what you sell, and they type your keywords into a search box, your ads may be displayed.

Language of PPC

CONVERSIONS: The completion of an action that you value, such as a purchase, registration, or sign-up.

IMPRESSIONS: The number of times an ad is displayed in search results or on sites.

CLICK-THROUGH RATE (CTR): The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 10 clicks has a click-through rate of 10%.

AVE CPC: Average cost per click. The average price you paid each time your ad was clicked.

Language of PPC

Business Directories!

superpagesyellowpageshotfroghellosandiego.cominsiderpages.commojopages.comhotfrogCitysearchlocal.comkudzu.comphones.whitepages.comrealpageslive.comtheusaexplorer.combridgat.comdiscoverourtown.comyellowusa.comGoogle Mapswww.kudzu.comwww.manta.com

Business Directories to put you on!


http://www.manta.com/

Blog Marketing

Blog Marketing

We set up blogs on wordpress in order to be able to promote that blog and treat it as a second website. We promote the blog using the following blogging directories and more!

Technoratiblogcatalog.combloghub.combloghints.comblogville.usbestblogs.orgtotalblogdirectory.comblogdirectory.netbloggingfusion.comblogarama.com


Online PR

reddit.comfree-press-release.comprlog.comarticlesbase.comslashdot.compressrelease.compressreleasepoint.comtheopenpress.com

Online PR

We write and publish PR Releases on a weekly or Bi-Weekly basis on the following platforms & More!


Bookmarking

Bookmarking

We bookmark Your website on the following bookmarking sites and about 300 more…

http://business-planet.nethttp://digg.comhttp://www.diigo.comhttp://faves.comhttp://againlinks.comhttp://agilemarks.comhttp://ardour.tvhttp://atozbookmarks.comhttp://bharatinfo.comhttp://bookmark4seo.comhttp://bookmarkalley.comhttp://bookmarkarticles.comhttp://bookmarkcity.comhttp://bookmarkingpalace.infohttp://bookmarkingweb.comhttp://bookmarkix.info


Work Examples

Printed Silk Fabrics!

SEO + Social Media Client, based in Los Angeles!

www.printedsilkfabrics.com

http://www.printedsilkfabrics.com/

Seo ppc

Documents

Transcript of Seo ppc