SEO & PPC need to hug it out, why all the fighting?

Trevor KoenDirector, Digital Strategy

SEO PPCVS.

WHAT WHY HOW

WHAT?

WHY?

HOW?

WHAT

WHAT?

WHAT

WHY?

Streamlining resources

Building repeatable goals

De-duplication of effort

Sharing Information

Search Marketing Roadmap

Breaking down of silos

WHAT

HOW?

Keyword Research

Your Experience

Google Keyword Planner

Bing Research Keywords

Answerthepublic.com

Just Google it...

Discovering Organic Opportunity

Short term Medium term Long term

Domain Authority+

Difficulty+

Volume=

OPPORTUNITY

Balance the opportunity against the resources you have

Map it to the existing content you have.

Goals that provide the opportunity for maximum growth

Content calendar aligned with gaps

Overlay Paid Opportunity

Close the feedback loop

Keyword discovery

Build a keyword list

Discover organic

opportunity

Overlay paid opportunity

Identify & expand

The perpetual demand agencywww.impericmedia.com@ImpericMedia@TrevorKoen