SEO Performance Tracking & Recommendations€¦ · SEO Performance Tracking & Recommendations...
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SEO Performance Tracking & Recommendations Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019 SEO Performance Tracking & Recommendations Package Search engine optimization is responsible for almost a third of hotel booking revenue annually. Combined with the fact that SEO is the most cost-effective distribution channel, this means that hoteliers need to carefully monitor their SEO performance to get the most out of every marketing dollar spent. Google and other search engines are continually tweaking their algorithms – sometimes more than 500 times per year – so it is imperative to keep a close eye on SEO efforts to ensure they are evolving with the search engines. The SEO Performance Tracking & Recommendations Package provides the reports and data needed to create and manage a solid SEO strategy. • Real time access to Dashboard reports • Customized dashboard reports • Weekly delivery of dashboard reports • SEO analysis of your keywords over time • Real time SEO • Analysis of backlinks • Real time SEO • Analysis of indexed pages • Analysis of your comp set See how your keywords are performing over time to make strategic SEO decisions, benchmark results, and better manage your overall organic presence online See how your SEO is performing against your competitors over time Who can benefit from the SEO Performance Tracking & Recommendations package? • Independent hotels & resorts • Franchised/branded hotels & resorts with a vanity website • Hotel & resort chains • Management companies Why do you need the SEO Performance Tracking & Recommendations package? • Real-time access to search engine rankings across Google, Yahoo! and Bing • Insight into inbound link structure • In-depth competitive analysis, including keywords opportunities and inbound links • Receive actionable recommendations that will bolster your SEO efforts What does the SEO Performance Tracking & Recommendations package include? • Initial setup • SEO performance snapshot • 30-minute training • 3 action steps monthly to keep your SEO strategy on-track • Analysis of 50 keywords over time • Analysis of 3 competitors, including keyword opportunities and inbound links • Quarterly SEO performance report, recommendations & action plan
Transcript of SEO Performance Tracking & Recommendations€¦ · SEO Performance Tracking & Recommendations...
SEO Performance Tracking & Recommendations
Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019
SEO Performance Tracking & Recommendations Package Search engine optimization is responsible for almost a third of hotel booking revenue annually. Combined with the fact that SEO is the most cost-effective distribution channel, this means that hoteliers need to carefully monitor their SEO performance to get the most out of every marketing dollar spent. Google and other search engines are continually tweaking their algorithms – sometimes more than 500 times per year – so it is imperative to keep a close eye on SEO efforts to ensure they are evolving with the search engines. The SEO Performance Tracking & Recommendations Package provides the reports and data needed to create and manage a solid SEO strategy.
• Real time access to Dashboard reports
• Customized dashboard reports
• Weekly delivery of dashboard reports
• SEO analysis of your keywords over time
• Real time SEO
• Analysis of backlinks
• Real time SEO
• Analysis of indexed pages
• Analysis of your comp set
See how your keywords are performing over time to make strategic SEO decisions, benchmark results, and better manage your overall organic presence online
See how your SEO is performing against your competitors over time
Who can benefit from the SEO Performance Tracking & Recommendations package? • Independent hotels & resorts• Franchised/branded hotels & resorts with a vanity website• Hotel & resort chains• Management companies
Why do you need the SEO Performance Tracking & Recommendations package? • Real-time access to search engine rankings across Google, Yahoo! and Bing• Insight into inbound link structure• In-depth competitive analysis, including keywords opportunities and inbound links• Receive actionable recommendations that will bolster your SEO efforts
What does the SEO Performance Tracking & Recommendations package include? • Initial setup• SEO performance snapshot• 30-minute training• 3 action steps monthly to keep your SEO strategy on-track• Analysis of 50 keywords over time• Analysis of 3 competitors, including keyword opportunities and inbound links• Quarterly SEO performance report, recommendations & action plan
SEO Performance Tracking & Recommendations
Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019
Keyword analysis and set up:• 50 Keywords
• 10 Managed Keywords
• Insight to top page for a keyword, change in position, and search frequency
Track each individual keyword’s progress
Watch your Average Keyword Position rise over time
SEO Performance Tracking & Recommendations
Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019
You can also find a wealth of information on inbound links, allowing you to compare your SEO linking strategy to your competitors’ linking strategy. These reports cover linking activity, the quality of the link, and more vital information to ensure you are pursuing a balanced SEO strategy.
Key insight to backlinks: • How many backlinks do you
have?
• What quality are they?
• How about competitors?
Identify competitive linking opportunities
