SEO OVERVIEW BY CONVURGENCY INC.

http:///www.convurgency.com

The Value of SEO

High CTR (click through rate) Competitive advantage: lion's share of traffic Higher conversions due to qualified traffic Example: Keyword: "Greeting Cards" Monthly searches: 80,000 Search Engine Ranking: top 5 Average CTR : 20% Traffic: 16,000 visitors/month Average conversion rate: 5% Conversions: 800 from one keyword alone

What's Involved?

On site - Relevance (SEO Audit)

Off site – Authority (Google's fault!)

SEO Audit Components

Industry analysis Competitive Analysis Persona Development (Search Behavior) Keyword Research Web Analytics Analysis Website Analysis– Architecture Audit – Coding Audit– Content Audit– Landing Page Strategy

Monthly SEO – Not Snake Oil!

Authority Building - Link Acquisition

Online Buzz - Social Bookmarking, Online PR

Link Bait

Content Development

Website Modifications – Search Engine

Algorithms

Website Architecture & Coding Changes

Where We Excel

SEO– “high end furniture”– “custom engagement rings”

Social Media Relations

Conversion Rate Optimization

Pay Per Click Optimization

Recommended Reading http://www.seobook.com/ http://www.mattcutts.com/blog/ http://www.seomoz.org/ http://googlewebmastercentral.blogspot.com/ http://www.bing.com/community/site_blogs/b/webmaster/

Any Questions

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