• What is a Search Engine?

• Examples of popular Search Engines

• What is a SEO

• Why we need SEO

• Types of SEO

• SEO Techiniques

• Common mistakes in SEO

• Tools for SEO

Topics to be covered

Any Idea To More People Visit Your Website?

Can Any one tell us what is the actual source of Traffic?

Traffic Source

Tell a FriendSend SMSSocial NetworkEmailBannersAdvertisement

Actual Source of Traffic

Search Engine

What is Search Engine

Examples popular Search Engines

What is a Search Engine?Definition: An internet-based tool that searches an index of

documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.

Common Characteristics:Spider, Indexer, Database, AlgorithmFind matching documents and display them

according to relevanceFrequent updates to documents searched and

ranking algorithmStrive to produce “better”, more relevant results than

competitors

Search Engines statisticsGoogle – 46.3%Yahoo – 23.4%MSN – 11.4%AOL – 6.9%Myway – 2.5%Ask – 2.3%

Important? 80% of consumers find your website by first writing a query

into a box on a search engine (Google, Yahoo, Bing)

90% choose a site listed on the first page

85% of all traffic on the internet is referred to by search engines

The top three organic positions receive 59% percent of user clicks.

Cost-effective advertising

Clear and measurable ROI

Operates under this assumption:More (relevant) traffic + Good Conversions Rate = More

Sales/Leads

How Do Search Engines Work?• Web crawling (Spider “crawls” the web to find New Documents (web pages,

other documents) typically by following hyperlinks from websites already in their database)

• Deep Crawling - Indexed – Body , Title , Alt, Hyperlinks , H1

• Searching Crawler-Based, Human-Powered Directories, Hybrid Or Mixed Results ( Manual submit + Google to Index)

Keywords Any Query we

write for get some result on search engine & it display automatically that query on below is called Keyword.

Is website Display as your keyword?

What is SEO?

Search Engine Optimization (SEO) is a strategy to get better ranking to our website. SEO is not a software, which covers up some tools or menus etc.

SEO is considered as a necessity for getting top position on search engines.

Why we need SEO There are three main reasons why you need

search engine optimisation: 1. Increase rankings

2. Increase traffic

With the increase in visibility comes and increase in visitors.Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.

Types of SEO On the basis of industry usage SEO can be broadly classified as:

White Hat SEO Black hat SEO Grey hat SEO

White Hat SEO White Hat SEO is the most ethical form of SEO. This form of SEO is use to increase the page rank of a website in organic search in

SERP (Search Engine Result Page). Each and every rules and policies of search engines get obeyed in this process. The

main focus is on the uniqueness of the content. SEO experts use some techniques like writing keyword rich content, link building,

keyword analysis and backlink building. This SEO technique is the safest way of doing SEO without any risk of getting ban by

the search engines.

Black Hat SEO Black Hat SEO is the most unethical way of doing Search Engine Optimization. It breaks all the rules ad policies of search engines. This usually occurs when webmaster want to take their website into a new level, they

use some techniques to increase their page rank in the search engine result. It’s an easiest way to increase your page rank by doing stuffs like keyword stuffing,

cloaking, invisible text doorway pages, spam pages, etc. However it’s effects are temporary. The search engine can catch anytime that the

website is using Black Hat SEO. Every time search engine find such things, it permanently bans that website for practicing unethical deeds.

Grey Hat SEO Most people take Grey Hat SEO as middle ground. In this process, techniques are followed in such a way that few rules of search

engine gets obeyed and some are broken. It is mostly done in order to get more traffic. It is not viewed as completely black hat SEO, rather it’s a perfect solution taken by

the designers to avoid the situation of getting banned by the search engines.

Techniques Of SEOON Page SEOOFF Page SEO

On Page SEO

on-page optimization is a technique of seo in which we done on the pages of the website itself.

In On Page seo design website seo friendly.

On-page optimizationWhat is SEO?

•Title Meta Optimization•Keyword density•Image Optimization•HTML/CSS Validation•Meta tags optimization•Content Optimization•Implementation of traffic analysis tool

OFF Page SEO

off-page optimization is a technique of seo in which we covers activity that takes place elsewhere (e.g. link-building) outside the website.

In the off page seo we doesn’t change the website. We change back linking options.

OFF Page SEO

Search Engine Submission Link Building Directory Submission Blog Submission Article Submission Press Release Social Book marking Video Optimization Photo Sharing Forum Postings

On- Page SEO

Page Name

Domain Name

Keyword Density

Image Optimization

Heading Tags

Meta Tags

Link Tags

Content

Robot Meta TagTitle

- Points to be Remembered

1. Domain Name The Domain name is very important. There are two main factors for the domain

name. Keyword in domain (actionscriptinstitute, graphic-design-institute etc.…) Brand name in domain (ADMEC, Google, Yahoo etc…)

First thing if you are targeting any particular keyword, then that keyword can be use in the domain. For example-http://www.actionscriptinstitute.com. Before using ActionScript institute is not a brand just a keyword, after use this keyword in the domain, finally you get a brand name with keyword. So you can optimize this keyword easily, because this keyword use in the domain name.

If you are planning a brand name like (ADMEC), ADMEC is not a keyword just a name. So you can do it. Using brand name in domain it is not harmful for SEO because search engines like brand because most users like a brand.

2. Page Name Page name is really an important factor to take into consideration by the majority of

SEO experts. Most web designers create pages like: index.html, about.html, services.html and

contact.html and this is absolutely wrong according to SEO. By convention default page must have its name as "index" but other pages we can

change to get maximum SEO benefits. We target very important keywords in the page name or URL name for example:

about-

multimedia-institute.html. Here "about" indicates that this page contains information

about a brand while "multimedia institute" is a keyword.

3. Image Optimization In reality search engines do not like images, video or flash. So its is big question that

why do you do image optimization in SEO? Ok when we use image in a HTML page with {img src="" / tag (img src="abc-folder/web-image.jpg" alt="web image samples" /)} always remember don't forget alt attribute. Alt attribute is an important tag. Some web designers have a question, why we do use alt? If the image will not display in a browser, that time alt attribute text display given by you.

First you should give proper and relevant name to an image. For example if you are giving image name (web header 02.jpg, png or gif) and (web_header_02.jpg, png or gif) this is terrible for SEO, the right way is (web-header.jpg, png or gif).

And when any user will search images in search engines (Google, Yahoo, MSN etc…), if the keyword has matched your alt attribute than search engines will display your image that time. So as a final point we don't leave blank any alt.

4. Title Officially title tag is not a part of the Meta tag but its use is really very important. All

HTML

pages have requirement for this tag. This tag is very important and use in the majority as

essential keywords inside the tag. You can define 60 to 70 characters with space. The title tag markup looks like:

The Title tag provides two benefits, 1st it displays on user's browser and 2nd in search engines results pages.

5. Meta Tags Meta Tags are not a supernatural solution but its help make sure your website. This tag

is

hidden and presented inside the section.

Meta tags can be classified into:

Meta Description Meta description tag is main tag according to SEO. It provides a short description of the

page in search engines. It is possible if your description matches from that page. Description is a summary of page content, so don't use unnecessary text inside the description. Description length is 120 to 140 characters with space.

Keyword Meta Tag This is very useful but usually the major search engines do not use meta keyword for

evaluator the text of the page. So you can target best keywords from the page content and use inside the meta keyword. We can use 4 to 6 keywords in this tag.

Robot Meta Tag Robot meta tag an important part of SEO. It consists of two main parts. 1. Robot Meta Tag 2. Robot.txt

1. Robot Meta Tag The Robot meta tag is available inside the session. Robot meta tags of are 4 types.• Index, follow()- This is a common robot meta tag widely used by web designers.

The basic purpose of this tag is that the spider will index the whole website. The spider will not only index your first web page excluding also other web pages.

• No index, follow()- We use this meta tag for the spider will not look at this page but crawl through the take a break of pages on your website.

• Index, no follow()- This means you are telling the spider, that he will not give the impression of being at this page and stop there.

• No index, no follow()- This robot meta tag will help you if you want to your web page or website, the spider is not look at this page or nighters crawl throughout the rest of pages on your website.

2. Robot.txt We can say about robot.txt is a part of On-Page SEO. This is very helpful, because we

want to

stop particular some html pages, images and image folder also. That time Robot.txt will help

you. This is a very easy way to stop images or html pages. The major search engines (google,

yahoo, msn etc…) read robot.txt file.

A robot would like to visit the website url for example:

http://www.admecindia.co.in/index.html. It will confirm first

http://www.admecindia.co.in/robot.txt, and get:

User-agent: *

Disallow: /

"User-agent: *" this section applies all robots and the Disallow: / inform the robot that should visit any pages of the website.

6. Heading Tag Heading tags are very helpful measurements in SEO. There are six heading tags in HTML

(H1, H2, H3, H4, H5, and H6). The use of heading tags are heading or subheading

according to order of headings. Mostly we use only tree tags (H1, H2 or H3).

H1 tag is big tag an HTML. According to HTML and search engines the H1 tag is a very

valuable tag. We use H1 tag only one time in an HTML page. Always try to use a keyword inside the H1 tag. If you are using keyword inside the H1 tag, this means you are telling the visitors or search engine spider that text is very important.

H2 tag comes on second number position, so we use H2 tag for subheading. H2 tag we

can use three to four times in a page.

H3 heading tag is use for sub-section of secondary heading. If you are using H3 heading

tag, this means represent different subdivisions of content.

7. Link Tags Link title is the most important part of On-Page SEO. It gives following benefits.

User Friendly – User friendly means 100% web sites have links. When users come at links, the link title display and link title also help the user what kind of information in this link?

Search Engines Friendly – According to SEO link title is compulsory. We use best keyword in the link title. This way is get better keyword density, helpful for optimization time.

For Example:{a href="online-training-institute.html" title="best online institutes"} Online Training In this example we have a link like Online Training and create a link or giving link title also. So the benefit is best online institutes this is a keyword who put on the link title tag, search engines like this and defiantly improve your ranking. Finally we will not left any link without the title tag. Every links are important.

8. Content Content is soul of SEO. The role of content is most important because the major search engines love those

websites who have best unique content. Content is so essential, as it improves the keyword density. If you add a content using keyword density, the search engines give better

response. While writing the content, don't forget using the main keywords or keyword phrase.

9. Keyword Density Keywords plays an important role in SEO. Keyword are the elements which are match against the search strings in

search engine result. Keyword selection is an important point to remember, because it helps in the

optimization of your webpage. There are many ways which you can use to select an appropriate keyword for

your webpage. First do an analysis of keyword which are searched by the users the most in

search engine, then go through the keywords your competitors have taken and finally select a keyword which you think describes your website the best.

OFF- Page SEO

Blogging

Social Networking

Sites

Directory Submission

Blog Marketing

Search Engine Submission

Forum Marketing

Article Submission

Social Bookmarking

Pdf SubmissionVideo

Marketing

- Points to be Remembered

OFF Page Optimization

1. Search Engine Submission

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

2. Link Building

Link building is the SEO practice of obtaining links from external web sites to your

own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity

3. Directory Submission

Directory Submissions is a process of submitting your Website URL  to theme related Directory like if your site is Health Related you should Submit your site URL to Health related directories sites for getting Back link from them.

4. Blog Submission

Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).

5. Article Submission

Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.

6. Press Release

If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.

7. Social Bookmarking

Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.

8. Video Optimization

Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

9. Photo Sharing

Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

10. Forum Posting

Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka "Do-Follow Forums").

www.esoftconnect.com, info@esoftconnect.com

SEO Mistakes1. Poor or Duplicate Content2. Targeting the Wrong Keywords3. Keyword Stuffing4.Broken links5.Links from non-credible sources

Popular Tools For On-Page SEO

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