SEO & Online Marketing 2016 - RankYa Blog · This 2016 SEO PDF infographic is created for website...

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This 2016 SEO PDF infographic is created for website owners and online marketers. We encourage you to share this document so that others includ- ing your friends can learn easy to use SEO methods for better results. Keep in mind that search engine optimization isn’t hard at all, however, it does require bit of time and practice to achieve greatest possible results. We believe this SEO related document will do just that help you achieve “Greatest Possible Results in 2016 and Beyond” Thank you for learning with me & Thank you for sharing this document with others. Additional resources: Complete and Free SEO Course Google Webmaster Tools WordPress Essentials Social Media Marketing and How To’s SEO & Online Marketing 2016 RankYa SEO & Online Marketing https://www.rankya.com https://www.rankya.com.au https://www.youtube.com/c/rankya Customer profiling is the first step for any successful online business and search engine opti- mization project. Specifically iden- tify your target audience through customer profiling. Find all that you can about your ideal audience and their online behaviour. What do they do online? Where do they go online and what social media platforms they participate in? What are they saying online? Adwords Keyword Planner Tool Google Search Box Competitor Website & Backlinks 1 2 3 For Adwords Campaigns: group around 25 similar words per Ad Group & per your landing page key- words. Look at keywords meta tag (if they have one) Look at keywords in the navigational links Look at keywords in their website’s internal linking Look at their backlink anchor text Related Words Long tailed keywords Keywords that has question oriented intent For example: how to? where is? why do I? what Demographics Questions Time Transaction How, How to, how does, how many, how much, do I, does it, what is, what does, why, why do, why does, why is, where is, who is, do I, does it City, CBD, Suburb, County, St, Street, Road, Rd, Country, Local, Near, Nearest, PostCode, PhoneCode, State, Area, Popular Landmarks Emergency, Fast, Quick, Fast Delivery, Fastest, Week Instant, Late LongTerm, Now, Over- due, Rapid, Day, Same- Day, Seasons, Short- Term, Time, Today, Month, Year 2016, 2017, 2018 Buy, Sale, Shop, Shop- ping, Online Sale, Online Store, Sell, Affordable, Cheap, Low-Cost, Special, Discount, Bargain, Auction, Clearance, Contract, Compare, Coupon, Discount Code, Deal, Delivery, Expen- sive, Find, Get, Hire, Lease, Locate, Purchase, Search, Store Trade Used Free Great for Local Buisiness Great for Building Authority Great for Sales/Conversions Great for Easy Results HTML5 Structured Data Compatible Install SSL https://www.yourdomain.com Logically Categorize Products Services Folders When creating products/services sections on your website, use your target keywords in the category names as best as you can Create and use robots.txt file as it helps Googlebot (Google’s web crawling bot) to crawl your website more efficiently. At the end of your robots.txt file, you can give the URL to your sitemap.xml file Sample directives for robots.txt User-agent: Googlebot Disallow: /foldernametodisallow User-agent: * Disallow: /foldernametodisallow Sitemap: https://www.yourdomain.com/sitemap.xml So far we have quickly seen the core requirements for Google rankings, as in, customer profiling and keyword research, and also having a modern website that’s mobile friendly and SSL secured. However, before we move on to the On Page Optimization as shown below. Remember this! Once again “Create your website and landing pages for your visitors and not for search engines” only then you can optimize your landing pages like so: Forget about SEO for a minute, and create your website and landing pages for your visitors and not for search engines like Google. Because when you follow that approach, then Google will actually reward your website by ranking your target keywords higher in Search Engine Results Page. Make sure your first text block con- tains the keywords you are targeting. In the order you are targeting them Make sure that your web copy contains synonyms also known as related words. EXAMPLE KEYWORD = basics-of-SEO.php <title>Basics of SEO - Proven SEO Methods Explained</title> <meta name="description" content="Basics of SEO is explained by Australia’s leading SEO Specialist RankYa, learn about how to get better results from Google search engine” /> <h1>Proven & Tested Insights for Skyrocking Your Ranking Results</h1> Menu Menu Menu Menu Each Page Should Have Clear CTA Page Name Title (Think! keywords & CTR) Meta Tags (Describe Page & use keywords) Nav Menu (easy to find & use) Heading Tags (grab attention) Write for people first, and not Google, only then include keywords Include synonyms & variations File Name Alt Attribute EXIF Data Optimize You can also use internal linking with target keywords Basics of SEO <a href=”https://www.rankya.com/basics-of-seo.php” >Basics of SEO</a> Now that your website is optimized and is geared towards communicating effectively for highest possible conversions. Why stop there? Don’t stop there and rest on your lau- rels, instead, allocate small amount of time each week to identify content which would be of interest for your valued audience, create and publish that content on your website. Make it easy for your website visitors to share your content “encourage and ask them to share your content” Whether content is a your blog post showcasing “how to” information, or whether its images, videos, reviews, answers to questions. Be active and share your own content on your own social profiles, and also ask your social media profile visitors to share your content on their social media platforms as well. This will have two fold benefits: 1: your business (you/website/products/services) will be exposed to millions of people on external sites giving you the exposure you need to grow your business with 2: Google follows people and links on internet, so thus, anytime a link is found pointing back to your website also helps your website to rank for your target keywords (Note: this is one of the best ways to get natural backlinks in 2016) Lorem ipsum dolor sit amet, praesent non ante amet eu augue, eget non neque. Semper fermentum maecenas lectus dui, volutpat at cras amet tortor, eu quis justo lectus nullam volutpat arcu. Vestibulum velit eros justo. Lorem ipsum dolor sit amet, praesent non ante amet eu augue, eget non neque. Semper fermentum maecenas lectus dui, volutpat at cras amet tortor, eu quis justo lectus nullam volutpat arcu. Vestibulum velit eros justo. Content Marketing & Social Media Marketing

Transcript of SEO & Online Marketing 2016 - RankYa Blog · This 2016 SEO PDF infographic is created for website...

This 2016 SEO PDF infographic is created for website owners and online marketers. We encourage you to share this document so that others includ-ing your friends can learn easy to use SEO methods for better results.

Keep in mind that search engine optimization isn’t hard at all, however, it does require bit of time and practice to achieve greatest possible results.

We believe this SEO related document will do just that help you achieve “Greatest Possible Results in 2016 and Beyond”

Thank you for learning with me & Thank you for sharing this document with others.

Additional resources: Complete and Free SEO Course Google Webmaster Tools WordPress Essentials Social Media Marketing and How To’s

SEO & Online Marketing 2016

RankYa SEO & Online Marketing

https://www.rankya.com https://www.rankya.com.auhttps://www.youtube.com/c/rankya

Customer profiling is the first step for any successful online

business and search engine opti-mization project. Specifically iden-tify your target audience through

customer profiling.

Find all that you can about your ideal audience and their online behaviour.

What do they do online? Where do they go online and what social media platforms they participate

in? What are they saying online?

WORD

Adwords Keyword Planner Tool

Google Search Box

Competitor Website & Backlinks

1

2

3

For Adwords Campaigns: group around 25 similar words per Ad Group & per your landing page key-words.

Look at keywords meta tag (if they have one)Look at keywords in the navigational linksLook at keywords in their website’s internal linkingLook at their backlink anchor text

Related WordsLong tailed keywordsKeywords that has question oriented intentFor example: how to? where is? why do I? what

Demographics Questions Time Transaction

How, How to, how does, how many, how much, do I, does it, what is,

what does, why, why do, why does, why is,

where is, who is, do I, does it

City, CBD, Suburb, County, St, Street, Road, Rd, Country,

Local, Near, Nearest, PostCode, PhoneCode,

State, Area, Popular Landmarks

Emergency, Fast, Quick, Fast Delivery, Fastest,

Week Instant, Late LongTerm, Now, Over-

due, Rapid, Day, Same-Day, Seasons, Short-Term, Time, Today, Month, Year 2016,

2017, 2018

Buy, Sale, Shop, Shop-ping, Online Sale, Online Store, Sell, Affordable, Cheap, Low-Cost, Special, Discount, Bargain,

Auction, Clearance, Contract, Compare,

Coupon, Discount Code, Deal, Delivery, Expen-

sive, Find, Get, Hire, Lease, Locate,

Purchase, Search, Store Trade Used Free

Great for Local Buisiness Great for Building Authority Great for Sales/ConversionsGreat for Easy Results

HTML5

StructuredData

Compatible

Install SSLhttps://www.yourdomain.com

LogicallyCategorize

ProductsServicesFolders

When creating products/services sections on your website,use your target keywords in the category names as best as you can

Create and use robots.txt file as it helps Googlebot (Google’s web

crawling bot) to crawl your website more efficiently.

At the end of your robots.txt file, you can give the URL to your

sitemap.xml file

Sample directives for robots.txt

User-agent: Googlebot Disallow: /foldernametodisallowUser-agent: *Disallow: /foldernametodisallow

Sitemap: https://www.yourdomain.com/sitemap.xml

So far we have quickly seen the core requirements for Google rankings, as in, customer profiling and keyword research, and also having a modern website that’s mobile friendly and SSL secured. However, before we move on to the On Page Optimization as shown below. Remember this!

Once again “Create your website and landing pages for your visitors and not for search engines” only then you can optimize your landing pages like so:

Forget about SEO for a minute, and create your website and landing pages for your visitors and not for search engines like Google.

Because when you follow that approach, then Google will actually reward your website by ranking your target keywords higher in Search Engine Results Page.

Make sure your first text block con-tains the keywords you are targeting. In the order you are targeting them

Make sure that your web copy contains synonyms also known as related words.

EXAMPLE KEYWORD = basics-of-SEO.php

<title>Basics of SEO - Proven SEO Methods Explained</title>

<meta name="description" content="Basics of SEO is explained by Australia’s leading SEOSpecialist RankYa, learn about how to get better results from Google search engine” />

<h1>Proven & Tested Insights for Skyrocking Your Ranking Results</h1>

Menu Menu Menu Menu

Each Page Should Have Clear CTA

Page Name

Title (Think! keywords & CTR)

Meta Tags (Describe Page & use keywords)

Nav Menu (easy to �nd & use)Heading Tags (grab attention)

Write for people �rst, and notGoogle, only then include keywords

Include synonyms & variations

File NameAlt Attribute

EXIF Data

Optimize

You can also use internal linking with target keywords Basics of SEO

<a href=”https://www.rankya.com/basics-of-seo.php” >Basics of SEO</a>

Now that your website is optimized and is geared towards communicating effectively for highest possible conversions. Why stop there? Don’t stop there and rest on your lau-rels, instead, allocate small amount of time each week to identify content which would be of interest for your valued audience, create and publish that content on your website. Make it easy for your website visitors to share your content “encourage and ask them to share your content”

Whether content is a your blog post showcasing “how to” information, or whether its images, videos, reviews, answers to questions. Be active and share your own content on your own social profiles, and also ask your social media profile visitors to share your content on their social media platforms as well. This will have two fold benefits:1: your business (you/website/products/services) will be exposed to millions of people on external sites giving you the exposure you need to grow your business with

2: Google follows people and links on internet, so thus, anytime a link is found pointing back to your website also helps your website to rank for your target keywords (Note: this is one of the best ways to get natural backlinks in 2016)

Lorem ipsum dolor sit amet, praesent non ante amet eu augue, eget non neque. Semper fermentum maecenas lectus dui, volutpat at cras amet tortor, eu quis justo lectus nullam volutpat arcu. Vestibulum velit eros justo.

Lorem ipsum dolor sit amet, praesent non ante amet eu augue, eget non neque. Semper fermentum maecenas lectus dui, volutpat at cras amet tortor, eu quis justo lectus nullam volutpat arcu. Vestibulum velit eros justo.

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Social Media Marketing