Seo Office Hours
14
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Transcript of Seo Office Hours
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SEO LiveA Q&A with Jacob & Kavi
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Today’s Agenda
● Meet the specialists
● H1 (header) tags
● Meta tags
● Live Q&A
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Meet the Specialists
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Your Hosts
Jacob King - SEO Team Lead
● 5+ years experience in online marketing
● 3+ years at Volusion
● Has a dog named Pickles, loves the Chicago Cubs, talks in funny voices
Kavi Kardos - Senior Search Marketing Specialist
● 5+ years experience in online marketing
● 1.5 years at Volusion
● Spends three nights a week hosting pub trivia but has never seen Groundhog Day
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H1 (Header Tags)
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What are H1 tags?A keyword-based introduction to your on-page content
Serve as a title to your contentReinforce what the page is about
One of the first things search engines scan for on the page
Can be keyword-exclusive or explain a product benefit
Tip: Check out this blog on H1 tags!
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Where do H1s go?A few best practices to follow when setting them up
Manually coded in via category or product description field
Only one per pagePlaced above your descriptionUse simple HTML
<h1>Place H1 tag in here</h1>
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Meta Tags
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What are meta tags?A title and description of your page that appears in searches
Titles appear as blue linksOne of the first things search engines
look at when deciding what pages to return
Descriptions appear as gray sentencesAct as first impression to encourage
clicksAren’t actively used by search
engines for ranking purposes
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How do meta tags work?Act as keyword-rich information about your products’ benefits
Meta Tag Titles
● ~60 characters in length & heavily keyword-focused
● Act as a quick, concise introduction to the page
● Written with most important keywords first
○ “Make Your Own Sausage | Tools, Equipment & Ingredients”
Meta Tag Descriptions
● ~156 characters in length & less keyword-focused
● Act as an elevator pitch and highlight site perks or product benefits
■ Free shipping, cruelty-free testing, etc.
● Written to convince click-throughs
○ “We carry everything you need to make the perfect sausage, including casings, seasonings, stuffers and more. Free shipping with a small minimum order!”
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Where do meta tags go?Quickly adjust them on the admin page
Advanced Info > Search Engine Optimization
Category (Product) URL Textstore.com/sausage-making-s/45.htm
Photo Alt Text (products only)Used for image searchesCan read similar to a Meta Tag Title
Meta Tag TitleVisible in SERPs and browser tabs
Meta Tag DescriptionVisible only in SERPsNot used by search engines for
ranking
Tip #1: Ignore the Meta Tag Keywords field
Tip #2: Use Snippet Optimizer to test your tags
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Live Q&A
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Thank YouCall our Marketing Advisors at 877-591-7006 or email [email protected] to get advice on your marketing strategies.
Regularly visit Volusion’s Webinar page for upcoming presentations and see you in two weeks!
