SEO News May 2015

SEO News from May 2015 By : Saijo George

Twitter : @Saijo_George Web : saijogeorge.com

.. and you are ?

• I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest.

New Project Code My UI . com


http://www.envato.com/

http://themeforest.net/

http://codemyui.com/

Twitter : @Saijo_George

Web : saijogeorge.com

Side Projects

http://allthefreestock.com/

http://saijogeorge.com/best-marketing-tools/

http://saijogeorge.com/css-puns/

https://helpmebuild.io/

https://nativeadvertisingworks.com/

http://saijogeorge.com/brand-style-guide-examples/

• Google Now Custom Voice Action for Android Apps, express your interest here


https://developers.google.com/voice-actions/custom-actions

• Google will show Twitter streams in Mobile SERP, US only


https://blog.twitter.com/2015/a-new-way-to-discover-tweets

• Google confirms more searches on Mobile in 10 countries including US, Japan

• Apple confirms AppleBot web crawler – more info

• Google Business View Virtual Tour Autoplay option

• Google Buy Now button in mobile SERP via sponsored ads.


http://adwords.blogspot.com.au/2015/05/building-for-next-moment.html

https://support.apple.com/en-us/HT204683

http://appleinsider.com/articles/15/05/06/apple-challenges-google-with-growing-web-search-program-fueled-by-topsy-acquisition

https://plus.google.com/u/0/+JohnMLynch/posts/PxrKdJhuSDS

http://www.wsj.com/article_email/can-google-outsell-amazon-and-ebay-1431730741-lMyQjAxMTE1ODEwNTYxMTU2Wj

• Bookmark Local Places From Google SERP ( US Test )


http://searchengineland.com/google-bookmark-local-places-from-search-results-220301

• Google adds Local business orders and appointments from select partners. Express interest ( US for now )

• UX is a ranking factor on mobile but not on desktop and UX with *never* be more important than content.


https://support.google.com/business/answer/6218037

https://support.google.com/business/answer/6218037

https://twitter.com/methode/status/598025468692955136

Google+ Dropdown Navigation loses Local

Search Analytics replaces Search Queries

GWT is gone meet Search Console Search Console has an App Fetch option Bing has a AppIndex Validator


https://support.google.com/webmasters/answer/6155685

http://googlewebmastercentral.blogspot.com.au/2015/05/announcing-google-search-console-new.html

https://www.google.com/webmasters/tools/appbot-fetch

https://www.bing.com/webmaster/tools/applinking?rflid=1

Book Review Answer Box

Google update 1st week

IP bug impact Local ranking.

Map Maker on hold

PageSpeed Service (3rd Aug 2015)


https://twitter.com/danbarker/status/599274492767170560

https://productforums.google.com/forum/#!category-topic/map-maker/news-and-announcements/lb1TbRj-NeY

https://productforums.google.com/forum/#!category-topic/map-maker/news-and-announcements/lb1TbRj-NeY

https://developers.google.com/speed/pagespeed/service/Deprecation

https://developers.google.com/speed/pagespeed/service/Deprecation

App deep linking with goo.gl links, support for iOS


http://googlewebmastercentral.blogspot.com.au/2015/05/app-deep-linking-with-googl.html

https://developers.google.com/app-indexing/ios/app

Now on Tap, powered by App Indexing


http://insidesearch.blogspot.com.au/2015/05/now-on-tap.html

Social Media


• FB’s Internet.org Platform - non-exclusive partnerships with mobile operators to offer free basic internet services to people through Internet.org. No high-bandwidth content, JS, SSL, etc. Optimized for both feature and smartphones and in limited bandwidth scenarios.

• Facebook Instant Articles - with the correct markup stories will open in FB App and not mobile browser. Trial with limited partners – ability to monetize with ads, analytics capabilities. Will load Faster.


https://newsroom.fb.com/news/2015/05/announcing-the-internet-org-platform/

http://instantarticles.fb.com/

http://instantarticles.fb.com/

• Facebook is bringing its carousel link ads format to its mobile app ads. Mobile developers will have access to the same ad format for app install and engagement, they can now show up to 5 images with links.


https://www.facebook.com/business/news/carousel-ads

• Facebook starts to offer Rich Native Ads via its Audience Network– FB’s mobile ad network.


https://developers.facebook.com/blog/post/2015/05/06/native-ads-made-easy/

• Cinematic Pins and audience targeting pins from Pinterest.

• Rise of How To Content on Youtube

• Local Awareness Adverts by Facebook, that adds a Call Now / Get Direction CTA buttons to Facebook ads.


https://business.pinterest.com/en/blog/new-promoted-pin-options-help-you-reach-your-goals

https://www.thinkwithgoogle.com/articles/i-want-to-do-micro-moments.html

https://www.facebook.com/business/a/local-awareness-call-now

SEM


• More Info : Automobile Ads, Hotel Ads, Google Compare adds Mortgages



• AdWord reporting : ability to select an attribution model for each of your conversion types, cross-device conversions will be integrated into automated bidding later this year.

• AdWords Guided Tour




https://support.google.com/adwords/answer/6179573

• Mobile operators planning to Block Ads on their network.

• Nearby businesses : If you have location extensions enabled in your account, you’ll be eligible to show these new mobile ad formats. Google search interest in "near me" has doubled since last year, with 80% coming from mobile.

• ad group details reports in AdWords

• AdWords Editor updated to 11.1 • now supports label, URL testing, etc


http://www.ft.com/intl/cms/s/0/7010ae7a-f4c6-11e4-8a42-00144feab7de.html#axzz3bp5XgzCF

http://adwords.blogspot.com.au/2015/05/delivering-right-information-in-your-ads.html

http://adwords.blogspot.com.au/2015/05/delivering-right-information-in-your-ads.html

https://support.google.com/adwords/answer/2404036#adgroupdata

https://support.google.com/adwords/answer/2404036#adgroupdata

https://plus.google.com/u/0/+GoogleAds/posts/4ufHvYr7ZsB

Twitter : @Saijo_George

Web : saijogeorge.com

Side Projects

http://allthefreestock.com/

http://saijogeorge.com/best-marketing-tools/

http://saijogeorge.com/css-puns/

https://helpmebuild.io/

https://nativeadvertisingworks.com/

http://saijogeorge.com/brand-style-guide-examples/

?Twitter : @Saijo_George – I usually tweet about #SEO and #design

Site : saijogeorge.com


SEO News May 2015

Marketing

Transcript of SEO News May 2015