MULTI-CHANNEL ECOMMERCE

& SHIPPING

MIKE DUNCAN CEO / CREATIVE DIRECTOR

MDUNCAN@SAGEISLAND.COM

WAREHOUSE SKATEBOARDS.COM

Multi-Channel eCommerce » Selling your products in more places to improve revenue,

increase visibility, and meet consumers where they are.

All the Options

» Direct Traffic (SEO, Email marketing, Event, etc.)

» Paid Search (PPC, Sponsored, Blog)

» Comparison Shopping Engines (over 100 CSEs, many of which are free. CSEs can drive traffic to individual items on your site for further conversion)

» Mobile (people shop from their phones—optimize for mobile)

» Social (new opportunities to sell on social networks, such as Facebook, Twitter, Instagram.

The Reality of Retail in 2015 » 60% of adult Americans are happy to know they won’t

have to shop in a crowded mall or store.

» 71% of shoppers believe they will get a better deal online than in stores.

» Only 28% of U.S. small businesses sell their products online.

» 40% of men and 33% of women aged 18-34 say they would ideally “buy everything online.”

The Showrooming Boom » Half of brick & mortars retailers are used for “showrooming.”

Customers preview the product in your store, and then buy it online later at a lower price.

» 72% of young shoppers research online before purchasing in a store.

» Two thirds of in-store shoppers will check prices on their phone before making a purchase.

SEARCH ENGINE MARKETING TEN SEO TIPS!

SEO Tip #1

Google Webmaster Tools google.com/webmasters

SEO Tip #2

GET A RESPONSIVE WEBSITE!

» Responsive devices outnumber desktops in search

» Google labels if your website is mobile-friendly-Maintain a positive user experience and SEO rank

» Responsive Tool:responsivedesignchecker.com

www.sageisland.com/size-matters.html

• GoogleSEOalgorithmstracksocialmediause• Buildbacklinkstoyoursitefromsocialpla<orms• Themoreyouwrite&post=higherSEOrank

SEO Tip #3

SEO & Social Go Hand-in Hand

• Google+BusinessincreasesSEOrank• BecomearesourceinlocallisBngs• Create,verifyandopBmizeyourpage• TesBmonialsarebigfactorincustomerdecision-making• Anotherpla<ormforlink-building

SEO Tip #4

Take Control of your Google+ Business Page

SEO Tip #5

www.schema.org

SEO Tip #6 Pay Attention to On-Page Optimization

moz.com/search-ranking-factors

moz.com/beginners-guide-to-seo

Content is Quality Over Quantity

SEO Tip #7

BLOG Regularly

SEO Tip #8

Secure your Website

SEO Tip #9

SEO Tip #10

marketing.grader.com

nibbler.silktide.com

app.upcity.com/free-tools/seo-report-card

gtmetrix.com

If they’re not shopping in your store, where are they going?

Choosing the Right Channel

Pros of Multi-Channel eCommerce

» Increased sales. Sellers on Amazon report a 50% increase in sales when they join Amazon Marketplace.

» Customer acquisition. Customers will stumble upon you while searching for other products in the same place.

» Marketplace infrastructure. Shopping malls thrive on “strength in numbers.” Online marketplaces work the same way.

Cons of Multi-Channel eCommerce

» Marketplace fees. The marketplace requires a cut of your profits. Fees vary from site to site.

» Marketplace infrastructure. To create a cohesive marketplace, your products may be stripped of their branding so there’s no trace of the seller.

» Upkeep. Online inventory doesn’t sync automatically with the products you sell in your store. Keeping inventory accurate can be time-consuming.

» Online marketplace focused on independent makers, handmade and vintage items, and one-of-a-kind gifts.

» More than 1.5 million sellers, 54 million users, and 35 million products listed for sale in 2015.

» Total Etsy sales in 2014: $1.93 billion

» eCommerce site for electronics, cars, clothing, collectibles, sporting goods, etc. Best source of used or vintage items.

» More than 25 million sellers, 157 million users, and 800 million items listed for sale in 2015.

» Number of daily searches on eBay: 250+ million

» Human trafficking is their newest category, showing an increase of 10% since 2012.

» QuidBids hasn’t eaten into any of eBay’s business because it’s stupid.

» Most regular eBay users rarely leave the house nor have any social skills or many friends.

» Stats provided by SIMA staff.

» The largest online retailer for books, movies, music, games, electronics, etc.

» In 2015, items ordered from Amazon on Cyber Monday rose more than 40%, exceeding 23 million for the first time.

» In 2015, Amazon delivered more than a billion items from around the world.

» No branding

» They will own your soul.

» Most people search Google for information about products. Google Shopping puts your products listings into the search results.

» Combines inventory, shopping campaigns, and location targeted advertising.

» Can direct users to a specific item on your website, driving sales to your online store.

Social Media

» The average user spends 1.72 hours a day on social media, equal to 28% of all online activity.

» Social media platforms have begun to offer retailers the option to sell their products directly on their sites.

» Currently open to retailers: Facebook, Twitter, Instagram, Pinterest.

More Important Than Ever » Offer support across all channels

» Listen to mentions on social media and respond

» Provide online chat

» Focus on timely responses

After the Sale: Shipping and Returning

» 64% of retail shoppers think delivery speed is important when purchasing online

» 83% of shoppers would shop online more, knowing they could have free shipping

» 47% of all online orders include free shipping

MIKE DUNCAN CEO / CREATIVE DIRECTOR

MDUNCAN@SAGEISLAND.COM