SEO Master Class In 60 Seconds

Many organisations have now trained their staff in the fundamentals of SEO

But staying ahead of the pack is time-consuming because best-practice is constantly developing

• Hundreds of blog posts to read

• Thousands of industry announcements to keep up with

• Competitors to monitor

• Events and seminars to attend that can cost thousands

Our SEO Master Class helps your staff stay ahead in SEO

• Our experts read all the market information, and boil it down to the most important insider information that you can really use

• They deliver this content via online training and an online “hub” to share content and knowledge

SEO Master Class In 60 Seconds

Giving your staff more time to put this into practice and achieve your business objectives

Who Are The SEO Master Classes For?

We will be assuming a fairly high level of prior search knowledge, though there will be opportunities to ask questions if the pace is too fast

Anyone who wants to stay ahead in the competitive world of SEO

Particularly, the master classes have been designed for:• Online marketers with a strong interest in SEO• Client-side search specialists• SEO specialists in agencies• Editorial staff with SEO objectives • Technical and development teams with SEO

responsibilities• Publishers with a strong interest in SEO

Year-Long Master Class Program

Online Training

Utalk Hub

Utalk Hub

FrequencyActivity

QuarterlySeminar

QuarterlySeminar

QuarterlySeminar

QuarterlySeminar

Continuous learning with on-going case-studiesand news

Internal “Community” asking and answeringquestions via board

Master Class Training Seminar Content

• Analysis of the latest inside information from the key industry players

• News on latest cutting-edge technology

Crucial News - 5 in 35 mins1

• Presentations from leading practioners with cutting-edge knowledge

• Analysis of top-performing businesses to understand their success

Cutting Edge Case Studies and Analysis - 4 X 20 mins2

• Industry benchmarks and performance norms

• The latest consumer trends

Essential Industry Research - 1 x 20 mins3

Coming Next Time…

The key news stories you need to know in 35 mins. These are topical stories that will change. Examples:

1. Google throws even more support into sitemaps – top Google tips

2. Michael Jackson's death causes internet slowdown – changing face of news reporting

3. Bing – new features and what they mean for your search strategy

4. Yahoo Search Pad launches – implications of possible search habit shifter

5. No follow links – the latest change in Google’s rules

5 in 35

Coming Next Time…

Case studies and analysis to help you develop your SEO strategy in 20 mins

1. How ASOS.com used content aggregation to get to the top of the rankings

2. How Dell are using the blogosphere as a powerful customer service tool

3. Hilton Hotels – how to develop a global SEO strategy

4. Play.com – how they got to the top of Google for competitive terms like ‘DVD’

4 x 20

Coming Next Time…

Research: Search Marketing Now in 20 mins

1. Understanding path language pathways –

how to communication online with the right

online language

1 x 20

Master Class PricingWhat you get Price

1 person, for 1 year £500 pp

2+ people, for 1 year £300 pp

From September 30th, 1 year £950 pp

Introductoryoffer

The introductory offer of £500 only lasts until the end of September, so make sure you take advantage and book your place now> <

Contact daniel@utalkmarketing.com or call 020 7300 7333 to book