Seo Marketing Secrets Revealed - Real Truth
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“SEO Marketing Secrets” By Lloyd Dobson
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http://LloydDobson.com SEO Marketing Secrets with some simple steps to help you get ranked on Google page #1. Lloyd Dobson here and I want to reveal to you some information to help your Google rankings. SEO services are booming, but what’s the simplest way to optimize your site without spending a boatload of money? Last year, Econsultancy estimated that the search engine optimization (SEO) industry was worth more than $514 million. And during the last twelve months, it’s grown even more. There are only two things ANY business needs and they are TRAFFIC and CONVERSIONS. If you do not have these, your business will not succeed. Period! The world’s biggest brands devote a massive chunk of their marketing budgets to SEO. They employ some of the world’s best analysts to optimize their sites. But that doesn’t mean you need a huge budget to get started with SEO. In fact, there are plenty of things you can do yourself. Here are some marketing secrets to help you get those customers: 1) Know what keywords to use: Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Tip: Ask friends, family or customers to tell you what they’d search for if they were looking for your business. 2) Create Great Content: Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Tip: Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. 3) Create Quality Links: Now that your content is in place, you should start getting links back to that content. There are also some things you can do to accelerate the process. But beware: some methods are better than others. First, links must be authentic, and they should be earned genuinely, through connections with other sites. Old school techniques (paying for links, spamming forums or placing links on directories) don’t work. Now, you must pursue good quality links and build on your progress over time. Tip: Link building isn’t something that you can do in one weekend. It takes months, so plan your strategy accordingly and start creating a content calendar that you can follow for months
Transcript of Seo Marketing Secrets Revealed - Real Truth
“SEO Marketing Secrets”By Lloyd Dobson
SEO Marketing Secrets with some simple steps to help you get ranked on Google
page #1.I want to reveal to you some
information to help your Google rankings. SEO
services are booming, but what’s the simplest way to optimize your site without
spending a boatload of money?
Last year, it was estimated that the search engine
optimization (SEO) industry was worth more than $514 million. And during the last twelve months, it’s grown
even more.
There are only two things ANY business needs and they are TRAFFIC and
CONVERSIONS. If you do not have these, your
business will not succeed. Period!
The world’s biggest brands devote a massive chunk of their marketing budgets to SEO. They employ some of the world’s best analysts to
optimize their sites. But that doesn’t mean you need
a huge budget to get started with SEO. In fact, there are plenty of things
you can do yourself.
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133,000,000 Competitive Search Results
Here are some marketing secrets to help you get those customers:
•1) Know what keywords to use: Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases.
When choosing keywords, be
specific without being obscure.
Never try tooptimize for a single word: instead, think of a string of
words that accurately describe what you do. You can use various free online
tools to get ideas.
Tip:
Ask friends, family or customers to tell you what
they’d search for if they were looking for your
business.
2) Create Great Content:
Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome!
Content simply refers to the text on your homepage, your blog posts, videos
you’ve produced, and any podcasts you’ve published.
Focus on producing the best content you can – or pay someone to create it for you! Make it compelling,
detailed, substantive, accurate and entertaining.
Tip:Keyword cramming is old
news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real,
interesting and valuable content.
3) Create Quality Links: Now that your content is in place, you should start getting
links back to that content. There are also some things you can do to accelerate the process. But beware: some methods are better than
others.
First, links must be authentic, and they should
be earned genuinely, through connections with
other sites. Old school techniques (paying for
links, spamming forums or placing links on directories) don’t work. Now, you must pursue good quality links
and build on your progress over time.
Tip:Link building isn’t
something that you can do in one weekend. It takes
months, so plan your strategy accordingly and start creating a content
calendar that you can follow for months
•4) Learn How To Be Sociable:
Back in 2012, SEO experts noticed that social signals affect Google rankings. A signal could be anything – from a retweet on Twitter to a Like on Facebook. Additionally, Google may factor in Google Authorship credentials.
While social signals won’t work miracles on their own, they are an important factor to consider as you develop your optimization strategy.
Consider hiring a social media assistant to post
content to various channels, and then measure results
from each one to hone and improve your strategy.
Tip:Short on time? Focus on one
or two channels. Some businesses naturally do
better on some networks, but get little return on
investment from others.
•5) Always Measure and Improve:
All sports teams do this. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve
Google Analytics is the bare minimum for measurement and metrics – and it’s free. But it doesn’t always give you a complete picture.
Shop around, or try other free SEO analytics tools. The important thing is to
take time to measure.
Tip:Let your analytics data
build for at least a month before you make any
changes, and don’t tweak too many things at once.
Action PlanUsing these tips as a
starting point, create a three month SEO strategy.
Write down your action steps, and be disciplined
about completing each one Invest time and energy into optimization and you’ll start
seeing great results.
If you would like more information, tools and strategies to grow your business utilizing the internet, then Go To:
www.LloydDobson.com
You will also receive my FREE 8-day boot camp and eBook for your marketing
online.
“Remember It Is Not What YOU
Know, But What YOU Do With
What YOU Know!”www.LloydDobson.com
