Thinking mobile-first.

SEO IN YOUR HANDS:

DIGITAL OLYMPUS 6th December 2016

Charlie Williams

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#digitalolympuslet’s tweet

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We love phones

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This is where we see SEO

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Get your content ready to go anywhere because it’s going to go everywhere.

BRAD FROST

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All about the timing

IT ’S

We’re at the dawn of the age of mobile-first SEO

ME

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analyticsTHINKING

AND MOBILE-FIRST

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Your mobile audienceD E S K T O P S O F T W A R E V S . P U B L I S H E R

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VisibilityMOBILE

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technicalTHINKING

AND MOBILE-FIRST

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Indexing not ranking

THIS IS ABOUT

SEARCHENGINEJOURNAL.COM/MOBILE-FIRST-INDEX-ACTUALLY-

MEAN/178017/

THESEMPOST.COM/GOOGLE-SWITCHING-MOBILE-FIRST-INDEX-

DESKTOP/

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DEVELOPERS.GOOGLE.COM/WEBMASTERS/MOBILE-SITES/MOBILE-SEO/

Mobile configuration

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Internal linksD O Y O U K N O W W H E R E T H E Y ’ V E G O N E ?

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Play with AMP

YES, YOU CAN

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Crawl errors

FIND YOUR

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Fetch & render

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Crawl as Google

DEEP DIVE

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Crawl as Google

DEEP DIVE

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BEING

Mobile friendly

search.google.com/search-console/mobile-fr iendly

varvy.com/mobile/

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Mobile errors & speedF E E L I N G L A Z Y ? G O O G L E W I L L T E L L Y O U !

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targetingTHINKING

AND MOBILE-FIRST

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PersonasD O Y O U N E E D T O B U I L D N E W O N E S ?

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PersonasA D D D E V I C E T Y P E & C O N T E X T T O Y O U R P E R S O N A S

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Some simple personas UPCLOSEANDPERSONA.COM

YOUGOV.CO.UK/PROFILESLITE

PERSONAPP.IO

SEARCHENGINELAND.COM/ HUMAN- SIDE-SEO-POWER-PERSONAS-255747

BLOG.KISSMETRICS.COM/ USER-PERSONAS-FOR-SEO

GET YOURSELF

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Common user stories

MAP OUT

MOZ.COM/BLOG/KEYWORD-RESEARCH-FOR-THE-MODERN-CUSTOMER-

JOURNEY

GATHERCONTENT.COM/BLOG/ADOPTING-AGILE-APPROACH-

CONTENT

GOV.UK/SERVICE-MANUAL/AGILE-DELIVERY/WRITING-USER-STORIES

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User storiesC R E AT E U S E R S T O R I E S F O R S I T E U S E S

As a…

I want to…

ACTOR:

NARRATIVE:

So that…GOAL:

CONTEXT: Using…

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contentTHINKING

AND MOBILE-FIRST

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Mobile content experience

CRAFTING THE

•Pizza and Pizza Delivery ( e . g . P i z z a n e a r m e , P i z z a H u t )

•Fast Food Restaurants ( e . g . M c D o n a l d s , C h i c k - F i l -A )

•Juice ( e . g . J u i c e b a r , t r o p i c a l s m o o t h i e )

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Keyword researchY O U R A U D I E N C E ’ S I N T E R E S T S C H A N G E B Y D E V I C E

•Restaurant Reservations and Booking ( e . g . O p e n T a b l e , N Y C r e s t a u r a n t w e e k )

•Online Grocery Shopping and Delivery ( e . g . P e a p o d , A m a z o n F r e s h )

•Prepared Foods ( e . g . M e a l s d e l i v e r e d , p r e p a r e d m e a l d e l i v e r y )

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Mobile suggest options

KNOW YOUR

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Formats mobile loves

THINK ABOUT

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Formats mobile loves

THINK ABOUT

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Formats mobile loves

THINK ABOUT

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Personsal distribution

A MORE

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Mobile intent

THINKWITHGOOGLE.COM/COLLECTIONS/MICROMOMENTS.HTML

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User needs

UNDERSTANDING

GOOGLE SEARCH QUALITY EVALUATOR GUIDELINES (PAGE 56)

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C O N T E X T & I N T E N T T O B E R E L E V A N T

A mobile-first index means a mobile-first SEO attitude

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KEY TAKEAWAY

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Thank You

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BIT.LY/OLYMPUS-MOBILE