SEO for Stock Agencies and Photographers

SEO FORSTOCK

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Why taking good pictures isn’t enough to succeed in the 21st century

Sunday, October 17, 2010

SEO FOR STOCK | OCTOBER 2010

“SEO doesn’t matter to me. I license stock photos.”

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48.4 million daily newspaperAudit Bureau of Circulation

285 million watch TV monthlyNielsen A2/M2 Three Screen Report

16 billion core search monthlycomScore Media Metrix/September 2010


WHERE’S YOUR WEBSITE?

When a user searches for:– medical stock images– pacific bottlenose dolphin photo

– environmental stock photos

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UNIVERSAL SEARCH & INSTANT SEARCH

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GOOGLE IMAGES

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WHERE’S YOUR WEBSITE?

The way we search is ever evolving

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WHAT FACTORS AFFECT SEO?

Domain29%

Links43%

On-Page15%

Usage13%

Source: Rand Fishkin/SEOMoz.org



Links & Anchor Text

• Inbound Links

• Distance from Trusted Domain

• PageRank

• Anchor Text

The most important factors

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Domain29%

Links43%

On-Page15%

Usage13%



Usage & Social

• Time on site• Bounce rate• Historical

clicks• “Social Graph”

Of increasing importance

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Domain29%

Links43%

On-Page15%

Usage13%



On-Page Factors

• Page Titles• Meta Desc• Descriptive

URL• ALT data

You can do it!

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Domain29%

Links43%

On-Page15%

Usage13%


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PAGE TITLES & META DESCRIPTION

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KEYWORDS, CAPTIONS, ETC

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ON-PAGE RECAP

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• Unique page titles and meta descriptions on every page

• Keywords/captions and other textual data where possible

• ALT attributes in our images• Publish as many pages of content as possible• Publish regularly• Publish a sitemap to your pages and images


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BUILD LINKS

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You MUST build links to get SEO juice.

• Link to yourself:• Build a blog• Join trade and community sites

• Get others to link to you:• Photograph compelling material• Guest write articles on other sites• Use social media


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CONSIDER A BLOG

• Not an online journal• An SEO machine• Don’t forget anchor text• Create compelling content

regularly• Beneficial even if no one is

reading

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CELLULAR OBSCURA

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USE SOCIAL MEDIA

• Is Twitter viable for selling stock?• Is a Facebook fanpage viable for stock?

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USE SOCIAL MEDIA

• A generation that grew up with Facebook is now buying images. What is the expectation of that cohort?

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DON’T BE THE NEEDLE IN THE HAYSTACK

• Increase your online footprint• Publish more pages of content• Publish on more websites

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BIG FOOTPRINT HELPS BRAND MANAGEMENT

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HOW AM I DOING RIGHT NOW?

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• Go to Grader.com• Run the Website Grader to get an SEO grade with

suggestions on improvement


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CONTENT MATTERS

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• Create a keyword hitlist of 20-50 words that you want to rank for

• Compare this to the Adwords Keyword Tool to refine the list

• Run searches against the terms in your list to assess the competition

• Run a backlink analysis so that you can understand which terms are attainable


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GOOGLE ADWORDS KEYWORD TOOL

https://adwords.google.com/select/KeywordToolExternal

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SEARCH YOUR KEYWORDS

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MAJESTIC SEO

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PHOTOGRAPHY WEBSITES: SEO & WHY IT MATTERS | PHOTOSHELTER RESEARCH 2009 |

Don’t take my word for it.Measure your own success.

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GOOGLE ANALYTICSwww.google.com/analytics


http://www.google.com/analytics

http://www.google.com/analytics

Google Analytics can tell you if SEO is working.

% of traffic from search engine.

# of keywords driving search traffic.

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GAUGING YOUR RESULTS

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• If your website and marketing efforts don’t include SEO, you’re missing free traffic

• Effective SEO results in real sales and revenue• SEO is a long-term commitment, so start today!

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SEO IS REAL

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GET THE KIT

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photoshelter.com/mkt/research


• Websites and tools for serious photographers• Automates many of the on-page SEO factors• Easily integrate Google Analytics• E-commerce, high-res downloads, private galleries,

and much more• Used by over 65,000 photographers worldwide

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WHAT’S PHOTOSHELTER?

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Try it for $1 for 14 days!


SEO for Stock Agencies and Photographers

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