Seo for local business (rimini) be wizard - david sottimano
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SEO for small / medium business 2013
DAVID SOTTIMANO
RIMINI, ITALIA
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Marketing for small - medium businesses is
hard enough.
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I know.
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Now, digital marketing.
Oooh, SEO?
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If I could describe my job..
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How you probably feel.
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Let’s do this one step at a time.
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You took the first step and came here today.
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Just have patience.
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So you won’t burn your money.
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SEO takes time – don’t expect quick
results.
If you want quick, use Adwords.
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SEO
Adwords
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The big question for all small / medium businesses.
Should you invest in SEO?
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http://www.panoramic.it/
If I were consulting Antonio, this is what I would tell him
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Yes. You need to build your great website with minimum
viable SEO in 2013.
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@dsottimanohttp://www.panoramic.it/
<title> Hotel 3 stelle Rimini, hotel lungomare Rimini, hotel fronte mare Viserba | Panoramic - Ambient Hotels Rimini </title>
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Lesson 1
Understanding types of search results and how to
get in.
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Informational Transactional Navigational
Miglore spaiggia a
rimini
Type
Keyword
Ads (maybe), Wikipedia, News, Videos, Images,
Knowledge Graph
Common traits
PPC, Google ads, shopping
results
Hotels a rimini Panoramic hotels rimini
Ads (brand or brand bidding)
+ universal
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Informational
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Transactional
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Navigational
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Local can appear
anywhere.This is
where you always play
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Lesson 2 –Are you strong enough?
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Easy way to find out.
http://www.opensiteexplorer.org
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More links = Higher PA & DA
Get more links.
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http://www.seomoz.org/seo-toolbar
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Turn it on!
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“hotels a rimini” – Google Italia - Rimini
URL Posizionamento DA PA
http://www.booking.com/city/it/rimini.en.html
1 95 74
http://www.expedia.it/Rimini-Hotel.d6046889.Guida-Viaggi-Hotel
2 68 55
http://www.riminibeach.it/ 3 49 57
http://www.hotel.info/it/rimini/hotels-59306/
4 74 58
http://www.abcrimini.com/ 10 47 56http://www.panoramic.it/ - 28 40
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Domain Authority - DA
Page Authority - PA
SEOs and business
owners have to work together to get links.
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But not like this.
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Do something cool.
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Or shake hands to get...
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real links from good
sites.
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If you’re in this session, I’ll tell you what the
big companies are doing
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How does a local business win in 2013
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Get traffic from other
sites.
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But do it fast!
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Make sure you’re listed
on all the aggregators.
Of course.
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Can you do better than this?
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Target long tail keywords
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Good job Antonio
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You don’t need much money
to do PR
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http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770
is
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Get more reviews!
Change Wifi start page to
Google places.
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Add more information
to your local listing
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It looks better and helps you
rank.
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More categories, description!
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I promise.
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Get Google business photos
http://maps.google.it/help/maps/businessphotos/get-started.html
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http://www.google.com/intl/it_ALL/+/business/index.html
If I were you, I
would start using
Google +
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Use PPC to justify SEO, or just make money.
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To find search volume
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To see if it that page converts
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But please, stop doing this.
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NO!
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Have another way out.
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Don’t rely on Google
traffic only.