ELEMENTS OF ONLINE MARKETINGSEO FOR LAWYERS AND FIRMS IN

SALT LAKE CITY: SQUARE BOX SEO AND SEO COMPANY IN SALT LAKE CITY.

OFFERING SEO, SOCIAL MEDIA MARKETING, VIDEO PRODUCTION, AFTER EFFECTS, REPUTATION MANAGEMENT,

CONTENT AND BLOG WRITING, AND MORE.

ONLINE MARKETING ANY COMPANY THAT FEELS IT WILL BE ABLE TO

SURVIVE IN THE CURRENT MARKETPLACE WITHOUT A STRONG DIGITAL FOOTPRINT IS MISTAKEN.

REGARDLESS OF HOW SMALL OR BIG YOUR COMPANY IS, WHEN YOU ARE DEFINING YOUR MARKETING PLAN, IT’S CRUCIAL THAT YOU INCORPORATE A VERY SOLID

DIGITAL STRATEGY TOO. WITHOUT THIS AND SEO COMPANIES IN SALT LAKE CITY AND BOISE IDAHO,

LIKE WHITE RAPIDS MARKETING, IN PLACE, YOU WILL FIND THAT THERE IS A NEGATIVE IMPACT ON BRAND VISIBILITY, NEW CLIENT ACQUISITIONS AND

REVENUE GENERATING OPPORTUNITIES.

WHITE RAPIDS SEO, WEB DESIGN, AND SOCIAL MEDIA

• SEO• SOCIAL MEDIA MARKETING

• WEB DESIGN• VIDEO PRODUCTION

• PPC• & MORE

ONLINE MARKETING IS NEVER A SINGLE OR STANDALONE STRATEGY; IT’S

ALWAYS A COMBINATION OF THESE KEY ELEMENTS:

SEO FOR LAWYERS AND FIRMS IN SALT LAKE CITY:

• WHEN PROSPECTIVE CLIENTS ARE LOOKING FOR A LAW FIRM OR LAWYER, 21% PERCENT START WITH A SEARCH ON GOOGLE, BING, DUCK DUCK GO OR OTHER SEARCH ENGINE SOLUTION AND 25% START WITH SOCIAL MEDIA THOSE 2 RIGHT THERE ARE 50%, ARE YOU TARGETING THOSE FOR YOUR LAW FIRM. LOCAL MOBILE SEARCH ENGINE IS EVEN UP TO 80%, DO YOU HAVE ALL YOUR LOCAL PROFILES ALIGNED AND ARE YOU DOING YOUR LOCAL ONLINE MARKETING? IF YOU GOING TO SEIZE THAT TRAFFIC TO LEADS, ENHANCING YOUR ONLINE PRESENCE IS CRUCIAL. SEO AND SOCIAL MEDIA IS CRITICAL TO CONVERTING ONLINE SEARCHERS INTO PAYING CLIENTS.

• IN THIS ONLINE SEO AND SOCIAL MEDIA MARKETING ARTICLE WE WILL COVER FOUR OF THE TOP TIPS WHEN IT APPLIES TO SEO AND SOCIAL MEDIA MARKETING FOR LAWYERS AND LAW FIRMS. 

• THE 4 SEO AREAS LAW FIRMS ARE TO FOCUS ON ARE:• LOCAL KEYWORDS (LONG TAIL ALSO APPLIES)• SECURE PLACEMENT IN GOOGLE BUSINESS AND MORE LOCAL

DIRECTORIES• SEGREGATE AND FOCUS BY PRACTICE AREAS• OPTIMIZE THE USER EXPERIENCE WITH MOBILE FRIENDLY WEBSITE

S

• ADS• MOBILE COMPLIANT ADS

• TIME OF DAY• DAY OF WEEK

• NOT JUST A/B TESTING ANYMORE USE A/B/C/D AND GET THE BEST

BANG FOR YOUR MONEY.

• 1. LOCAL KEYWORDS

Online Legal SEO and Social Media marketing is exceedingly aggressive, so in case you're simply beginning its imperative to set up your firm as a brand and business sector to your quick area. Many niche business don’t think of them “Branding” themselves, but this is what you really need to and are doing. SEO Companies allow you to have the help need to brand your business and name while you do all the other important aspects of the business and working with people and employees. If you’re starting from the beginning, it’s imperative to set your anticipations for that reason, you’re not going to come in and start showing for ‘Salt Lake City Divorce Lawyer’ (a highly and much needed competitive keyword) in the first couple months. Start thinking in terms of years if you’re trying to rank for such a highly competitive term this will be a minimum 8-12 months to start getting consistent good results. But see the problem with many small business and law firms is they want it now. Well there are other ways to get leads and sales, but SEO is a long term process that is not an option anymore. If you own a law firm and you in your age range of 20-50, then you must place a priority into you budget for an SEO and online marketing company.

TO BEGIN, SET YOUR CAMPAIGN ON LOCAL TRAFFIC. LET’S SAY YOU’RE A DIVORCE ATTORNEY SERVING CLIENTS THROUGHOUT SALT LAKE CITY VALLEY. YOU’RE BASED IN SANDY, A CITY/SUBURB IN UTAH, BUT IN THE SALT LAKE VALLEY. THOUGH YOU’LL EVENTUALLY TARGET “SALT LAKE COUNTY ATTORNEY” AND LATER, “SALT LAKE CITY DIVORCE ATTORNEY,” WHEN YOU BEGIN OPTIMIZING, TARGET KEYWORD PHRASES LIKE:

SANDY UTAH DIVORCE LAWYEROGDEN DIVORCE LAWYER

SANDY UTAH LAW FIRMDIVORCE ATTORNEY IN OGDENDIVORCE LAWYER SANDY UTAH

DIVORCE LAWYER SALT LAKE CITYCRIMINAL DEFENSE LAWYER OGDEN UTAHCRIMINAL DEFENSE LAWYER AMERICAN FORK

YOUR MOST SUCCESS AND BEST POSITION AT EARLY SUCCESS IS TO CAPTURE THE TRAFFIC IN YOUR CITY. PURSUING MORE COMPETITIVE

REGIONS MUST BE PART OF YOUR LONG-TERM STRATEGY, BUT IT MUST BE DONE AFTER YOU’VE SECURED TARGETED NICHE TRAFFIC AND START TO RANK HIGHLY FOR SEARCHES IN AND AROUND YOUR ACTUAL LOCATION

CONTAINING THE NOW GOOGLE 3 MAP LOCATION.. THE TRICKY PART WITH THIS AND WHY YOU SHOULD HIRE A PROFESSIONAL FIRM IS YOU WANT TO ENCOMPASS A PLAN WITH IT ALL TOGETHER NOT JUST DO ONE AND THEN

THE NEXT, YOU WILL LOSE OUT ON TIME. IF YOU DO IT TOGETHER THAT SALT LAKE CITY DIVORCE LAWYER MIGHT SHOW UP PAGE ONE GOOGLE IN 1 YEAR, IF YOU SOLELY WORK LOCAL AND MOVE TO EACH STEP IT WILL BE MORE LIKE

2 YEARS WHEN YOU RANK FOR ‘SALT LAKE CITY DIVORCE LAWYER.

2. INCLUSION IN GOOGLE BUSINESS, HOTFROG, MERCHANT CIRCLE AND OTHER

DIRECTORIES

THE NEXT PROCESS WHEN IT COMES TO THINKING LOCAL POSITIONING IS ACQUIRING INCLUSION IN GOOGLE BUSINESS AND OTHER MAIN LOCAL DIRECTORIES. LAUNCHING A LOCAL LISTING IN GOOGLE BUSINESS ALLOWS YOUR LISTING TO APPEAR PROMINENTLY ON THE SERP, WITHIN GOOGLE MAPS AND IN THE LOCAL CAROUSEL AREA. GOOGLE MAPS ARE KEY AREAS TO TARGET GETTING

YOUR PRACTICE ON EVEN BEFORE YOUR WEBSITE SINCE IT IS HIGHER UP THE FIRST PAGE THAN REGULAR LISTINGS.WE HAVE PILOTED DEEP INVESTIGATION, TRYING TO DISCOVER WHAT THE MOST NATURAL KEYWORD DISTRIBUTION RANKING

FORMULA THAT SEO PROFESSIONALS ESSENTIAL FOLLOW TO HAVE HIGH SERP ON GOOGLE.YOU WANT TO RANK IN THESE 3 MAPS FOR YOUR SPECIFIC LOCATION, GETTING ONTO THESE MAPS WILL INCREASE EXPOSURE OF

YOUR WEBSITE. GETTING ONTO GOOGLE MAPS IS GOING TO BE A MAJOR SOURCE OF TRAFFIC, OPTIMIZE YOUR LOCAL LISTINGS AND INVEST THE TIME AND MONEY TO FIND AND GAIN INCLUSION IN ALL OF THE MAJOR ATTORNEY DIRECTORIES ON THE INTERNET. THE

CITATIONS YOU BUILD WILL HELP YOUR SERP MORE HIGHLY AND THE MOST POPULAR ATTORNEY DIRECTORIES ONLINE CAN BE A VALUABLE SOURCE OF TRAFFIC.

3. SEGREGATE BY PRACTICE AREASIT’S IMPORTANT THAT LAWYERS AND LAW FIRMS SEGREGATE THEIR SITES ACCORDING

TO PRACTICE AREAS.“DEVOTE A LOT OF CONTENT TO YOUR PRACTICE AREAS. IF YOU PRACTICE DIVORCE, FAMILY LAW, AND BANKRUPTCY, THEN THOSE 3 NEED INDIVIDUAL ATTENTION AND

CONTENT”SEGREGATING WILL DIFFER FOR EACH LAW FIRM, BUT IN GENERAL, WE RECOMMEND

BUILDING INDIVIDUALIZED BASED ON PRACTICE AREAS, FOR EXAMPLE:CRIMINAL ATTORNEYS

ASSAULT, GRAND THEFT, PETTY THEFT, BURGLARY, MURDER, DUI/DWI ,GRAND THEFTFAMILY LAW ATTORNEYS

DIVORCE AND FAMILY LAW SUPPORT ,CHILD SUPPORT AND ALIMONY, CHILD CUSTODY AND VISITATION

PERSONAL INJURY ATTORNEYSMOTORCYCLE ACCIDENTS, AUTO ACCIDENTS, SEVERE BRAIN INJURY, DOG BITES, BOAT

ACCIDENTS, ATV ACCIDENTS, WORKER ACCIDENTS

 4. IMPROVE THE USER EXPERIENCE

DIRECTING TRAFFIC TO YOUR SITE IS GREAT, BUT IT’S NOT THE END GOAL – THE END GOAL IS CONVERTING VISITORS INTO CLIENTS, AND THAT WON’T HAPPEN

UNLESS YOUR SITE IS IMPRESSIVE, PROFESSIONAL AND INFORMATIVE.YOU NEED TO CAPTURE AND GET THE USERS ATTENTION AS QUICKLY AS POSSIBLE.

IN ADDITION TO THE 22 PERCENT OF PEOPLE WHO STARTED THEIR SEARCH FOR A LAWYER WITH A SEARCH ENGINE, THERE IS ALSO THE 75

PERCENT OF PEOPLE WHO WERE REFERRED TO YOUR LAW FIRM BY WORD OF MOUTH — AFTER A PAST CLIENT HAS REFERRED THEM, THEY’RE GOING

TO VISIT YOUR COMPANIES WEBSITE.  IF YOUR SITE IS LOW-QUALITY, YOU RISK LOSING THAT POTENTIAL CLIENT.

 WHAT SHOULD A HIGH-QUALITY LAW FIRM WEBSITE INCLUDE?

MOBILE FRIENDLY #1 BY FAR NOW• CASE RESULTS• TESTIMONIALS• LAWYER BIOS

• AN UPDATED BLOG• PRESS COVERAGE

WHITE RAPIDS MARKETING SPECIALIZES IN NICHE MARKETING. IF YOU HAVE A LAW FIRM, DENTIST OFFICE, CHIROPRACTIC PRACTICE, OR PEDIATRIC OFFICE, WHITE RAPIDS HAS PROVEN SUCCESS HELPING AND GROWING COMPANIES

LIKE YOURS. CALL TODAY 877-314-0004 TO TALK WITH SOMEONE ABOUT HOW WE CAN HELP. OFFICES NOW IN SALT LAKE CITY, BOISE IDAHO, AND DENVER COLORADO. SERVING THE TREASURE VALLEY AREA OF BOISE, THE SALT LAKE CITY VALLEY, SANDY, DRAPER, SOUTH JORDAN, WEST JORDAN, KEARNS AND

MORE.

VERY IMPORTANTLY, IT’S CRUCIAL THAT YOU HAVE A WELL-ESTABLISHED DIGITAL MARKETING COMPANY LIKE SQUARE BOX SEO HANDLING THIS WORK FOR YOU. FOR MORE INFORMATION

ABOUT SALT LAKE CITY SOCIAL MEDIA MARKETING, PLEASE USE THIS ONLINE FORM 

TO CONTACT US AND READ MORE ARTICLES LIKE THIS AT WWW.SQUAREBOXSEO.COM