SEO For 2016: The Complete Do-It-Yourself SEO Guide SEO For 2016 The Complete Do-It-Yourself SEO...
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SEO For 2016 The Complete Do-It-Yourself SEO Guide
“Less than 5% of all businesses on the Internet use professional SEO services, however of those who use Professional SEO services, they garner 87% of all
clicks on the Internet.” —AccuQuality.com’s “November 2015 Internet Usage Report
SEO for 2016: The Complete Do-It-Yourself SEO Guide
Copyright © 2015 MediaWorks Publishing |
All rights reserved.
No part of this book/manuscript may be copied in whole or in part, stored in a retrieval system, transmitted, photocopied, digitally copied, digitally reproduced, or other record created or used without prior agreement and express written consent from MediaWorks Publishing or its publisher.
The material contained in this book are not sponsored by, endorsed by, or affiliated with Microsoft Corporation, Google, Bing, Yahoo!, MSN, Live, or any other search engine and or products, code, or software shown herein. All logos are trademarks of their respective owners.
ISBN-13: 978-0-9905644-6-1 (MediaWorks Publishing)
MediaWorks Publishing has attempted whenever possible throughout this book to distinguish proprietary trademarks from descriptive terms by following capitalization and style used by their respective owners.
The authors and the publisher have used their best effort to prepare this book and content based on the final release of the product. Portions of this book/manuscript may be based on prerelease versions of the software supplied by the manufacturer.
MediaWorks Publishing and its author(s) make no representation or warranty of any kind as to its completeness or accuracy of the content and accept no liability of any kind as to the performance, merchantability, fitness for any purpose, or any losses or damages of any kind related caused or alleged to have been caused directly or indirectly from the use of this book.
MediaWorks Publishing accepts no responsibility from the opinions expressed in the book to any entity and the opinions expressed are those of the authors and not of MediaWorks Publishing, its publisher, or assigned.
This book is dedicated to:
This book is dedicated to the SEO’s, the content writers and the webmasters who spend countless hours in the pursuit of the perfect search engine placement. And
specifically to those who are willing to share knowledge with their peers.
And there are too many to name, but to all of those who nurtured my knowledge and have helped me become one of the best Search Engine Optimization experts
in the world.
About the author – Sean Odom Sean Odom (Sean@WebSEOPros.com) has been in the Information Technology
industry for over 25 years and in that time he has written for such publishers as Que, Wylie, Sybex, Coriolis, Paraglyph Press, Pearson Learning and Media Works Publishing.
Sean is well-known in the Search Engine Optimization (SEO) industry and has been since 1990 when he first wrote an article entitled, “Optimizing for Searches” in PC Computing a popular magazine during that time. This started a club which blossomed to over 25,000 members in the late 1990’s. This club then took on the name “The SEO Club” and in 2001 Sean Odom wrote his first book on SEO optimization.
Today, many professional publications give Sean Odom credit for starting an entire industry of SEO professionals. In 2008 his SEO book which he republishes yearly to keep up with SEO advances and changes in technology became a best seller. Today, Sean owns and operates one of the most successful SEO companies in the world WebSEO Pros.com. His company caters to every size business and has contributed to the success of hundreds of businesses worldwide.
His team of dedicated of professionals constantly trains, researches, monitors, and keeps up with the constantly evolving search engine algorithm changes. Implementing new tools and changes to keep his customers at the top of the search engines.
Acknowledgements I need to thank all those who have believed in me over the years and made this book
such as success. Even though I have been the bestselling SEO author since 2008 and written over forty books, it still amazes me to see that there are over 35,000 preordered copies of this book even while I am working on it.
It is truly you the reader that I do this for. I need to thank the entire team that worked me at MediaWorks to write, edit, and get this book on the shelves in the limited amount of time we had to do it. Special thanks needs to go out to Robyn Lindsey, Jason Andrus, Kevin Sawvel, Monica Morano, Todd Lammle, Mike Turner, Mel Fuller, and Ken Gregg for all their help in either publishing this book or forcing me to keep my skills top notch!
Table of Contents About the author – Sean Odom
Where SEO Began
What’s New In 2016
Chapter 1 – SEO
My website looks better than my competition! I’m good, right?
Search Engine Algorithms
Sidebar: How do search engines collect information on websites?
Skynet RankBrain Algorithm
Domain Name Match
Search Engine Queries
Chapter 2 – Keywords
The Science behind Choosing Keywords
Long Tail Keywords
Creating the Meta Data for Each Page
Configuring the Keyword Meta Tag
Configuring the Meta Title Tag
Configuring the Description Tag
Configuring the GoogleBot and the Robot Tags
Configuring the Meta Revisit Tag
Configuring the Meta Location Tags www.EBooksWorld.ir
Configuring the Meta Subject Tag
Configuring the Author and Copyright Meta Tags
WordPress Meta Data
Choosing Quality Keywords
Chapter 3 - What do I need to do first for SEO?
Adding Your Website to Google Webmaster Tools
How to Add and Verify A Site:
The Google Webmaster Tools Dashboard
Configuring Webmaster Tool Settings
Setting URL Parameters
Change of Address
Traffic Search Queries
Links to Your Site
Remove URLs Option
Next Step, Add a Local Business Listing To Google Places
Next Step, Adding Your Site to Bing Webmaster Tools
Bing Webmaster Dashboard
Configuring Your Site
Reports and Data
Diagnostics and Tools
Next Step, Add a Bing Business Portal Listing
Next, Add a Business Listing To Yahoo!
Next Step, Make Sure Your Website Has Good Mechanics
Next, Submit Your Website to Bing
Next Step, Submit Your Website to DMOZ
Next step? Use A Major Shortcut! Use Submission Complete to Make the Rest of this Job Easy
Chapter 4 – SEO and Website Structure
SEO or Design Should Be Considered First?
Implementing SEO in tDesign Before It Is Live
Design and Optimizing For Devices
Focus On Your Websites Impact
The Very Basics of SEO in Design
Meta and HTML Tags
Header Tag Content
Sidebar: Keywords in Text
Sidebar: Things to Avoid
These Alt tags are also a good place to include additional keywords to make your site more relevant. Human visitors
Other Items You Should Make Space For
How to Create an RSS Feed for a Static Website
Creating an RSS Feed From a Blog
Other Valuable Content
Other Website Considerations
Chapter 5 – Off-Page SEO
Placing Keywords in Your Incoming Links
The Quantity of Incoming Links
Incoming Link Quality
Official News Sources
Good Website Links
Sidebar: Getting Good Links from Customer Reviews
Matt Cutts From Google
Disavow Tool - Common Mistakes
Customer Review Acquisition Strategies
Sidebar: The Orphan Page Link Test
Linking Within Your site
Other Things on Your Linking To Do List
Buy a Blog
Using Social Bookmarking Sites
Using Directory Links
Buying Text Links Is A “No No!”
Creating Outgoing links
Where are my links from?
Diversity of Your Links
Google or Bing Link Penalties
Money Making Spam
Varied Linking Text
Sidebar: Getting Good Links
WordPress Blog Commenting