SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)
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Transcript of SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)
![Page 1: SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)](https://reader038.fdocuments.net/reader038/viewer/2022103109/544ff08eaf795993468b5292/html5/thumbnails/1.jpg)
SEO Best Practices
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Tweets Are Welcome
#cybersymposium
#cybersymposium
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What Is SEO?
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What Is SEO?
SEO (Search Engine Optimization) is the process of improving the visibility of a business in the search engine’s “un-paid” section of the search results.
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Un-paid Search Results
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What Is SEO?
Visibility (SEO & Social)
Engagement & UX (Content)
Sales Funnel
Sale
Loyalty
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What Is SEO?
Visibility (SEO & Social)
Engagement & UX (Content)
Sales Funnel
Sale
Loyalty
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![Page 8: SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)](https://reader038.fdocuments.net/reader038/viewer/2022103109/544ff08eaf795993468b5292/html5/thumbnails/8.jpg)
What Type of Visibility Is Needed
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Traditional Visibility
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Localized Visibility
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Four Components of Traditional SEO
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Four Components
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Content
Site Architecture
SocialLink Acquisition
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Site Architecture
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Site Architecture
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Crawlability
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Keyword Association
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Limiting Your Crawlability
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Robots.txt Exclusion
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Robots.txt Exclusion
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http://www.example.com/robots.txt
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Robots.txt Exclusion
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User agent: *Disallow: /
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Meta Robots Tag
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Improving Crawlability
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Hierarchy
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Navigation
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Main Navigation
Sub-Navigation
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Sitemaps
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• HTML Sitemaps• XML Sitemaps
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Internal Linking
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Internal Links
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Crawlability
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Goal: Easy Discovery
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Content
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Lots of Rich Content
• Written content• Images• Videos• Downloadable PDFs• White Papers• Case Studies
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Content Best Practices
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Content Best Practices
• Themed content– Topics geared toward your business
• Optimized for the long tail– Know your keywords
• Include rich media– Plain text is BORING
• Purposeful – Potential buyer, promoter, both?• Call To Action
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Keyword Research
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Google Adwords Keyword Tool
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Content Optimization
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Title
Headings
Content
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Content Best Practices
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Lack of Content
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Duplicate Content
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No one likes a copy cat
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Duplicate Content
#cybersymposium
SEO.com is an internet marketing firm located in Draper, UT and services all sizes of clients.
We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.
Fill out the form to the right and learn how we can help you with your online marketing efforts!
SEO.com is an internet marketing firm located in Draper, UT and services all sizes of clients.
We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.
Fill out the form to the right and learn how we can help you with your online marketing efforts!
It could be an exact copy…
![Page 38: SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)](https://reader038.fdocuments.net/reader038/viewer/2022103109/544ff08eaf795993468b5292/html5/thumbnails/38.jpg)
Duplicate Content
#cybersymposium
SEO.com is an internet marketing firm located in Draper, UT and services all sizes of clients.
We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.
Fill out the form to the right and learn how we can help you with your online marketing efforts!
SEO.com is an online marketing firm located in Salt Lake City, UT and services all sizes of clients.
We specialize in SEO, PPC Management, Social Media Marketing, and more.
Fill out the form to the right and find out how we can help you with your online marketing efforts!
…or a “close enough” copy
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Link Acquisition
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What Are Links & Social Shares
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Link Building Strategies
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Backlinks
Link Attraction
Link Creation
Link Requests
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Link Requests
• Competitive Links• Top 10…• Content Roundups
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Link Creation
• Articles• Directories• Guest Blogging• Social Bookmarks• Social Profiles• Press Releases
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Link Creation
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Link Attraction
• White Papers• How-To Guides• Videos• Infographics• Contests/Promotions• Humorous Blog Posts
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Link Attraction
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Links
Social Shares
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Social
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Social Sharing
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Social Sharing
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MAKE IT EASY!!!
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Building Relationships
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Building Relationships
• Follow/friend others• Share their stuff• Talk to them about non-business stuff• Build real friendships
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Social
People will share and link to your content!!!
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Four Components of Localized SEO
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Four Components
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NAP
Maps
CitationsSupporting Content
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Maps
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Maps – Google+ Local
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Maps - Bing
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Maps Optimization
• Business Name Only• Accurate Address• Proper Categorization• Local Phone Number• Product, Service, and Location In Descriptions• % Completeness
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NAP
![Page 60: SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)](https://reader038.fdocuments.net/reader038/viewer/2022103109/544ff08eaf795993468b5292/html5/thumbnails/60.jpg)
NAP
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Goal: Consistency
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Name
#cybersymposium
Steve’s Business Consulting
vs
Steves Consulting
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Address
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123 N. State StreetProvo, UT 84043
vs
123 North State St.Provo, Utah 84043
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Phone Number
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1.801.223.4532
vs
1-801-223-4532
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NAP
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Goal: Consistency
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Website Content
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Supporting Website Content
#cybersymposium
![Page 67: SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)](https://reader038.fdocuments.net/reader038/viewer/2022103109/544ff08eaf795993468b5292/html5/thumbnails/67.jpg)
Page Optimizations
• Product, Service, City, State In Title• Product, Service, City, State In Content• NAP Matching Maps Pages• Link To Google+ Local Page
#cybersymposium
![Page 68: SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)](https://reader038.fdocuments.net/reader038/viewer/2022103109/544ff08eaf795993468b5292/html5/thumbnails/68.jpg)
Citations
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Citations Are Votes
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Citations Always Include
• Name• Address• Phone Number
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Where To Start?
#cybersymposium
• Yelp• Foursquare• Superpages• YellowPages.com• HotFrog• Best of The Web
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Questions?
![Page 73: SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)](https://reader038.fdocuments.net/reader038/viewer/2022103109/544ff08eaf795993468b5292/html5/thumbnails/73.jpg)
Thanks!!!
#cybersymposium
Greg ShueyVP Client Services
Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03
Download my slides: