SEO basics - a guide to SEO for everyone

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www.net-clue.com - [email protected] SEO – Search Engine Optimization Getting the basics right Keywords Traffic or rankings Linkbuilding Tools of the trade

description

Getting your SEO basics right is essential for getting results in Google and other search engines. Myths and misconceptions are debunked in this easy-to-understand presentation by Jens Peter Nielsen

Transcript of SEO basics - a guide to SEO for everyone

Page 1: SEO basics - a guide to SEO for everyone

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SEO – Search Engine Optimization

Getting the basics right

Keywords

Traffic or rankings

Linkbuilding

Tools of the trade

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Jens Peter Nielsen

First SEO job in 1998

Marketing background – code? Couldn't write a line of it for my life

Founded Netclue Online Marketing in early 2012

Assists all kinds of website owners with SEO and PPC

The ”bragging” list:

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SEO – Search Engine Optimization

SEO

Definition:

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SEO – Search Engine Optimization

All SEO is keyword driven

But…..

If you forget about the basics, all your SEO-efforts will fail!

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SEO – Search Engine Optimization

Getting the basics right:

Choosing the right platformDomain – are you global or local?URLs – Help GoogleNavigation – Most wanted action + structureThe title-tagThe Meta Description tagHeadingsKeywordsTraffic vs. rankingsLinkbuilding

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Choosing the right webplatform – test for “SEO-friendlyness”

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Domain – are you global or local?

What kind of domain?

gTLD (generic Top Level Domain - .com, .net, .org, .edu, .gov)

ccTLD (country code Top Level Domain - .dk)

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Domain – are you global or local?

Guess what? Google is going local

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URLs – Help Google

Looking for “adidas” – pop quiz: which of the following is better?

http://www.zappos.com/adidas

or

http://www.soccer.com/Navigation.process?Ne=646&N=4294959043

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Navigation – Most wanted action + structure

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Navigation – Most wanted action + structure

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Keep navigation and menus simple – it works! (no. 1 and 2 in Google.com

when searching for “shoes”)

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Navigation – Most wanted action + structure

Keep it simple – it works!

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<title>The title-tag</title> Google gives you 65 characters of free advertising space – do you make the

most of it?

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The title-tag – spam doesn’t work

<title>

</title>

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The title-tag – keep it simple – avoid “stop words” if the competition is

tough!

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The Meta Description tag – how about 150 characters more from

Google? It’s free!

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<H1>Headings</H1>

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<H1>Headings</H1>

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SEO – Search Engine Optimization

Keywords

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Keywords

Misconceptions about keywords:

“We know what our clients search for”

“Our new product xclabytl is a good keyword – it’s patented and trademark

protected”

“If we are not ranked no. 1 in Google on this keyword, it’s not worth the trouble”

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Keywords

Myths about keyword-implementation:

“Keyword density is all that matters”

“Using keywords in domains will be penalized by Google”

“The meta-keyword tag is a good place for your most important keywords”

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KeywordsIt pays off to watch out for the trends

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33%

27%

15%

14%6%

3% 2%

Words in search engines 2 words 33%3 words 27%1 words 15%4 words 14%5 words 6%6 words 3%7 words 1%

OneStat Oct. 2012

Keywords - usage gets more and more precise – more than 70 % of Google’s users, use 2 or more keywords

when searching

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Research – generic keyword use60-80 %

Selection – use of brand or name of product in

search10-15 %

Conversion – exact desire in keyword use

6-8%

Keywords – users want to feel they are in control

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Keywords – Knowing user-intentions is better than

guessing….

KeywordPurpose of search

(Source: Microsoft Ad Intelligence)

Google SEO Research

SEO services Selection

SEO company Colorado Purchase

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Short tail: many searches – high competition – low conversion

Medium-tail: Medium no. of searches – medium to low competition – medium to high conversion

Long-tail: Low volume pr. unique phrase – low competition – high conversion

Volume

Keywords – know where to ”attack”

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Traffic or rankings

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Traffic or rankings

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Linkbuilding – always make content people wants to link to!

Fixing dead links – internal as well as

externalPress-sites

Free apps linking back to

your site(Link-bait)

Social bookmarkingDigg.comFlickr.com

Social Networks

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SEO – Search Engine OptimizationA few free tools and inspirational sites for you

http://www.fasttrackseo.nethttp://www.webposition.comhttp://www.keywordspy.com http://siteexplorer.search.yahoo.comhttp://www.google.com/trendshttp://www.google.com/insights/search/# http://trends.google.com/websites?q=wikipedia.orghttps://adwords.google.com/select/KeywordToolExternalhttp://www.iwebtool.com/tools/ http://www.seo-browser.comhttp://www.google.com/analytics http://www.seomoz.orghttp://www.google.com/alerts?hl=en https://www.google.com/webmasters/tools/home?hl=en http://www.mattcutts.com/blog/type/googleseo/

……that should keep you busy for a while

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[email protected]

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http://www.linkedin.com/in/seoexpertdk

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