SEO AND SOCIAL - LUNCHTIME LEARNING

18TH SEPTEMBER 2013

SEO SUMMARY

Changes to SERPs

Google updates

Back to SEO fundamentals

In-depth articles go live

http://www.seroundtable.com/google-in-depth-articles-17191.html

CHANGES TO SERPS

The carousel comes to mobile

CHANGES TO SERPS

Knowledge Graph integrates with Google+

Recent posts

CHANGES TO SERPS

UNNAMED ALGORITHM UPDATE - 20TH AUGUST 2013 UNNAMED ALGORITHM UPDATE - 4TH SEPTEMBER 2013 UNNAMED ALGORITHM UPDATE - 12TH SEPTEMBER 2013

http://www.san-x.jp http://www.sanrio.com http://www.seroundtable.com/category/google-updates

GOOGLE UPDATES

Google Webmaster Tools – Manual Action notifications

Reconsideration Requests become Request a Review

GOOGLE UPDATES

GOOGLE UPDATES

On page optimisation

Quality website

Quality content

“IN GENERAL, WEBMASTERS CAN IMPROVE THE RANK OF THEIR SITES BY CREATING HIGH-QUALITY SITES THAT USERS WILL WANT TO USE AND SHARE.”

https://support.google.com/webmasters/answer/34432?hl=en

SEO FUNDAMENTALS

Google+ #winning

London Fashion Week campaigns

News round up

SOCIAL SUMMARY

Google+ has become the second most popular social network in the US behind Facebook

It’s here, it’s queer, circle it!

Twitter falls to fourth for women

It’s all about engagement

Facebook still trounces all competition

http://www.emarketer.com/Article/Google-Trumps-Twitter-Earning-Second-Place-Total-US-Social-Account-Holders/1009937

GOOGLE+

#ootd #niveasoft

http://www.nivea.co.uk/experience/ext/en-GB/Soft

LONDON FASHION WEEK

Burberry dominates

33,492 social metions

#FROWers

http://www.thedrum.com/news/2013/09/17/burberry-dominates-out-all-designers-so-far-london-fashion-week

LONDON FASHION WEEK

Topshop creates interactive fashion show with Google+

http://www.youtube.com/watch?v=-xhKfcWybr4

LONDON FASHION WEEK

Experiential marketing

http://www.youtube.com/watch?v=-xhKfcWybr4

LONDON FASHION WEEK

App integration

http://www.youtube.com/watch?v=-xhKfcWybr4

LONDON FASHION WEEK

GOOGLE+ LAUNCHES EMBEDDABLE POSTS FACEBOOK LAUNCHES ‘PROFESSIONAL SKILLS’ INSTAGRAM REACHES 150 MILLION USERS - LAUNCHING ADS IN 2014 TWITTER REACHES 15 MILLION UK ACTIVE USERS - NEW UK MD

NEWS ROUNDUP

MOST POPULAR SOCIAL INTERACTION IN THE UK IN AUGUST 2013

? ? ?

http://www.socialbakers.com/reports/regional/august-2013-social-media-report-facebook-pages-in-united-kingdom

NEWS ROUNDUP

THANKS FOR LISTENING

@seocolin www.minttwist.com