SEO Advanced packages

SEO/SMM ADVANCED PACKAGE

we build online brandsEmail: [email protected]: www.ennovate.co.in

mailto:[email protected]

http://www.ennovate.co.in/

INDEX


Campaign Goal Blog Network & Traffic Hubs

Deliverables Online Branding & SMO

Cost Allocation Conversion Rate Optimization

Resources Allocation Facebook Marketing

Communication Twitter Marketing

Traffic Building YouTube Marketing

SEO Other Activities

Keyword Research Profile Linking

On-page Optimization Website Maintenance

Website Technical Issues Reporting & Analytics

Off-Page SEO



CAMPAIGN GOAL


"Setting Goals is the foundation of a successful search marketing campaign."

Defining the goals and objectives is the first step to building a powerful and successful SEO campaign. So having clearly defined goals from the start provides a map to search engine optimization success. Without this it will be impossible to determine the overall performance of the program. Choosing the right success metrics and setting goals is one of the most important pieces of any search marketing campaign. As such, those metrics and goals should be considered in the proper order.

Increase Traffic to WebsiteImprove Online Sales and Lead GenerationEnhance Social Media VisibilityHigher Website Conversions / Site Registrations

The SEO Campaign must be planned and carried out in an organized and structured manner to achieve optimum results based on the above metrics and goals.



DELIVERABLES


SL No. Activities Hours Distribution Links

1 Quality Directory 50 50

2 Article 80 80

3 Classified Ad Posting 15 10

4 Press release 20 10

5 Reciprocal link building 50 30

6 Social book marking 20 50

7 Themebasae link building 50 30

8 Blog Posting 20 20

9 Forum commenting 20 20

10 Blog commenting 20 20

11 FaceBook Marketing 40 -

12 Twitter Marketing 25 -

13 Youtube Marketing 20 15

14 LinkedIn 5 -

15 Local Listing 10 -

16 RSS distribution 5 -

17 Link wheel 5 -

18 OnPage Suggestion and Implementation 30 -

19 Onsite issue fixing 10 -

20 CRO 5 -

Apart from these activities we will also spare time on technical issue fixing, onpage implementation, website maintenance and preparing various kinds of reports that will help you to measure your monthly progress.



LINKS DISTRIBUTION CHART


Quality Direc-tory; 50

Article; 80

Classified Ad Posting; 10

Press release; 10

Reciprocal link building; 30

Social book marking; 50

Themebasae link building; 30

Blog Posting; 20

Forum comment-

ing; 20

Blog comment-ing; 20

Youtube Marketing; 15



COST ALLOCATION


As per our initial discussions we will be working towards optimizing your brand, increasing the visitors, making strong social media and paid search space presentation. So based on that we have made a scientific segregation of allocated man hours and cost. Please find the details as follows:

Project Cost Allocation

Activities Hours Cost

Link Building 325 $2800

On Page SEO 40 $800

Social Media 130 $1300

CRO 5 $100

Total 500 $5000



Account Manager (POC)

RESOURCE ALLOCATION


We have a flat hierarchical structure for account management, under which you get a point of contact (POC) for overall accounts and brand management where as the individual assignments are divided among more specialized team members, SEO Manager as an example. Your POC is going to be your one point contact for call, emails and chats. Please follow the resources allocation chats for the better understanding of your team operation.

Link

On Page Manager

SMO ManagerReporting Person



COMMUNICATION


You can enjoy a 24x7 frame work of communication including the weekends and public holidays. Our communication system diverts all your emails to your POC in an automated format so having a communication flaw is less evident. While we respond all queries in few minutes, depending on the technical challenge and availability of your individual team members few queries might need time. But the bottom-line is, you will always know the status of your queries by our online ticketing system. The communication modes to reach your account managers are going to be:

Communication Modes

Online CRM Live Customer Support Video Conferencing

Emails Skype or IM – Voice Telephone



TRAFFIC BUILDING PROCESS


SEOKeyword Research

OnPage Optimizatio

n

OffPage Optimizatio

n

Social Media



SEARCH ENGINE OPTIMIZATION


Your process of internet marketing would be always incomplete without investing a decent time to SEO, which includes Website technical issue fixing, on-page optimization and link building. So though we might not be investing big chunk of time into SEO, unlike other areas of internet marketing we will strengthen your search engine ranking for top targeted keywords. Our SEO goes in steps on page SEO, technical issue fixation and Blog networks and traffic hub building & OFF-page SEO.



ONPAGE OPTIMIZATION


On-Page SEO Activities

Header(H1/H2) Testimonial page generation and optimization

Image Alt-tag Latent semantic indexing application

Meta descriptions Creation of theme specific landing pages

Meta keywords Creation of regional landing pages- state, county, city or zipcode etc.

Page title Website media section creation - news, articles, videos, podcast etc.

Anchor text linking Keyword density and proximity

Duplicate content fixing SEO Content Generation



WEBSITE TECHNICAL ISSUES


Issues

Google alert setting MOD rewrite

Google analytics setup Spider friendly navigation

Google webmaster tool setup Image file naming

Canonical issue HTML validation

Customized 404 error Integration of blog over the website

Goal setting Newsletters section

IP validation Internal linking

Robots.txt Availability of search facility

XML RSS feeds Breadcrumb navigation

Live support Broken link



OFF PAGE SEO


Off-Page SEO Activities

Article submission Press release

Classified ads posting Reciprocal link building

Content submission Search engine submission

Directory submission Social book marking

Pod casting Three way link building

Although it’s important to have well-optimized landing pages, you will find that on-page SEO is rarely going to be enough to get the results that you want from your search engine optimization efforts. The reality is that most of your competition has already optimized their landing pages and they are now going through the off-page SEO process. So we blend up the on and off page SEO to maximum the results.



BLOG NETWORK & TRAFFIC HUBS


Blog Network and Traffic Hubs

Blog creation Link wheel

Forum comments Comment postings

RSS distribution Corporate blogging

Weekly blog posts Setting up the variable in analytics

Blog networks and traffic hubs



ONLINE BRANDING AND SOCIAL MARKETING


Social media marketing is the process of promoting a site, business or brand through social media channels by engaging and interacting with existing consumers or potential consumers. SMO achieves great business results when done in right manner and with complete determination and our goal will be to make your website popular over the internet by doing effective SMO work. Social media will not just help you advertise more effectively but also find people who share the similar interests. Your plan includes the following networks of Social Media.



CONVERSION RATE OPTIMIZATION


CRO Activities

Consumer Review Optimizing Conversion Path

Defining the USP Trigger Words

Call to Action Optimization Throwaway Coupons

Optimize Usage of Images Designing Landing Pages

Conversion rate optimization has become a standard routine for many websites. For an e-commerce website, a slight increase in conversion rate has the potential to increase the website revenue manifolds



FACEBOOK MARKETING


Facebook Marketing Activities

Fan page Monthly content scheduling

Custom landing page design Facebook offer scheduling

Cross linking alternate social Analyzing the competitors fan base

Communities building Face book news letter, pdf or video

Befriending the competitors fans Promoting the virtual personas

Custom landing tabs Face book insight analysis

Facebook is now one of the most visited sites with 750million users, which makes it qualifies to be targeted as the largest social media networks. Considering its user base Facebook Marketing plays the key to online branding.



TWITTER MARKETING


Twitter Marketing Activities

Customer support account creation Virtual personas

Monthly post scheduling # tag optimization

Custom Twitter page Retweeting

Twitter is most famous social networking followed by Facebook. While Facebook helps us to generate direct business, Twitter assists in increasing the relationship with the prospective customers. In some cases the Twitter users are found to be hyperactive doing billions of Tweets a day. This, itself makes Twitter the best and most important place to optimize branding, customer support and company information.



YOUTUBE MARKETING


YouTube Marketing Activities

Video upload Synchronizing the YouTube and Website videos

Video optimization as per Google standard Connecting the YouTube to Face book

Subscriber building Tags, Captions and Description

YouTube analytics

Video Marketing is the fastest and most powerful social media tool that companies should use while preparing their Internet marketing and social media strategies, as it’s the fastest way one can convey a message that has feelings attached to it. Today, with YouTube becoming the third most search engines with over a billion searches, a campaign with YouTube has become evident and indispensible part of your online marketing strategies.



OTHER ACTIVITIES


Other Social Media Activities

Profile creation Digg

Connection building Reddit

Custom theme development Delicious

Community building and optimization Flicker

Creating posts Twitter Image

News websites Image shacks

Article and community blogging sites Photo bucket

Social networking Yellow pages

Discussions and open forums Squidoo lens

Search engine reputation management

Apart from the above main stream social networking activities we will do some ancillary jobs like creating online virtual personas, LinkedIn, MySpace, Stumble profiles, Image sharing etc for acquiring the private and networked traffic and maintaining your search engine reputation. Looking to the potential of the following sites we have made them tier 2 social networking efforts. A few of them are one time job where as remaining requires meager investment of time.



PROFILE LINKING


Once your social profiles are up and they are running smoothly next job goes to connect them with each other so that users are seamlessly accessing your profile. Please follow the map as suggested by us, which depicts how we will be linking the profiles up.



REPORTING & ANALYTICS


You can have two tiers reporting like regular reporting and on demand reporting. While we cover all regular reporting like SERP, critical site analysis, competitor’s analysis, Facebook analytics, traffic, visitor behavior, SEO and link building reports etc, on demand you can ask for daily team activities report, industry analysis report, quarterly campaign analysis etc.

Reporting and Analytics

Website Audit Visitors Behavior

Keyword Analysis Link Building Report

SERP - Position SMO Activities

Campaign Analysis Weekly Reporting

Competitors Google Analytics

Goal Assessment Alexa Report



SEO Advanced packages

Documents

Transcript of SEO Advanced packages