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![Page 1: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/1.jpg)
SEO 360º
Estratégias de Marketing Digital que
podem ajudar o trabalho de SEO
Por Fábio Ricotta - FiveCon - 2013
![Page 2: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/2.jpg)
Nos dias de hoje, estamos
sofrendo com um ponto em
específico....
Por Fábio Ricotta - FiveCon - 2013
![Page 3: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/3.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 4: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/4.jpg)
Por Fábio Ricotta - FiveCon - 2013
EM 30 DIAS
TRAGO O ROI
DESEJADO
![Page 5: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/5.jpg)
Em SEO, encontramos coisas
bizarras....
Por Fábio Ricotta - FiveCon - 2013
![Page 6: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/6.jpg)
Boa tarde,
O meu nome é *********** e trabalho para uma empresa chinesa. Eles
traduziram recentemente o site deles para Português e agora querem
comprar espaço em cerca de 1000 sites portugueses ou brasileiros.
Eles querem comprar links de texto em sites durante 3. No footer ou no
side bar da homepage em questão.
O nosso site é ***********
Vocês oferecem este serviço? Têm uma lista de sites com preços, que
queiram vender espaço para nós anunciarmos o nosso link no site deles?
Obrigada e aguardo feeback para o email ****************
Por Fábio Ricotta - FiveCon - 2013
![Page 7: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/7.jpg)
Bom dia,
Sou fã do website mestreSEO, tem me ajudado bastante , e gostaria
de fazer uma parceria convosco/consigo, eu coloco o link para o
seu site na sidebar do meu,e voce faz o mesmo : D
no meu aparece na sidebar : SITES em destaque! : MestreSEO e um
link para o vosso website. se fosse possivel a parceria agradecia
resposta para o meu e-mail *********
continuem com o bom trabalho,
agradeço desde já com os melhores cumprimentos,
********* / *********
ps. peço desculpa por o e-mail ter sido escrito à pressa.
Por Fábio Ricotta - FiveCon - 2013
![Page 8: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/8.jpg)
E muitos outros assim...
(muitos mesmo!)
Por Fábio Ricotta - FiveCon - 2013
![Page 9: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/9.jpg)
Na minha visão, estamos nos
focando no ponto errado....
Por Fábio Ricotta - FiveCon - 2013
![Page 10: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/10.jpg)
“Por que meu site não é o 1º
do Google?”
Por Fábio Ricotta - FiveCon - 2013
![Page 11: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/11.jpg)
E na verdade deveríamos
pensar: estou oferecendo um
bom produto/serviço?
Por Fábio Ricotta - FiveCon - 2013
![Page 12: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/12.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 13: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/13.jpg)
Antes de começar um projeto
de SEO pense no seguinte:
estou oferecendo um bom
produto/serviço?
Por Fábio Ricotta - FiveCon - 2013
![Page 14: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/14.jpg)
Se a resposta for não, então
nem comece o trabalho...
Por Fábio Ricotta - FiveCon - 2013
![Page 15: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/15.jpg)
ENTENDENDO O USUÁRIO
Por Fábio Ricotta - FiveCon - 2013
![Page 16: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/16.jpg)
É crucial entender o momento
de navegação do usuário...
Por Fábio Ricotta - FiveCon - 2013
![Page 17: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/17.jpg)
Por Fábio Ricotta - FiveCon - 2013
Passo 1: Pesquisa Genérica
Passo 2: Pesquisa de Nicho
Passo 3: Descobrimento de Marca
Passo 4: Investigação de Marca
Passo 5: Navegação de Marca
Passo 6: Compra
Passo 7: Avaliação
Interessado em um servidor, digito “hospedagem de sites na internet”
Entendo que preciso de uma hospedagem específica, digito “hospedagem cloud”
No Olhar Digital, escuto falar que PHP é uma boa plataforma e pesquiso “hospedagem de sites em php”
Querendo saber mais sobre a marca digito “amazon reviews”
Querendo achar o site da Amazon, digito “amazon site”
Próximo de contratar o serviço digito “cupom de desconto amazon”
Um pouco preocupado depois da compra, pesquiso “como instalar wordpress amazon”
Campanhas de percepção
Relações públicas e assessoria de imprensa
SEO competitivo em palavras importantes
Gerenciamento de reputação
SEO para a marca
Otimização de Conversão baseado em SEO
SEO para long tail
Caminho de Compra Exemplo Táticas de SEO
![Page 18: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/18.jpg)
Por Fábio Ricotta - FiveCon - 2013
Campanhas de percepção
Relações públicas e assessoria de
imprensa
SEO competitivo em palavras importantes
Gerenciamento de reputação
SEO para a marca
Otimização de Conversão
baseado em SEO
SEO para long tail
Processo
de SEO
![Page 19: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/19.jpg)
SEO FUNCIONA? Show me real cases!
Por Fábio Ricotta - FiveCon - 2013
![Page 20: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/20.jpg)
Por Fábio Ricotta - FiveCon - 2013
Títulos, Meta-Description, Criação de Conteúdo, Linkagem
Interna, Rel=Author, Rel=Publisher
![Page 21: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/21.jpg)
Por Fábio Ricotta - FiveCon - 2013
Títulos, Meta-Description, Sugestão de Conteúdo, Linkagem
Interna
![Page 22: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/22.jpg)
Por Fábio Ricotta - FiveCon - 2013
Títulos, Meta-Description, Sugestão de Conteúdo, Linkagem
Interna, Rel=Author, Treinamento para Jornalistas
![Page 23: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/23.jpg)
Funciona.
Por Fábio Ricotta - FiveCon - 2013
![Page 24: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/24.jpg)
Basta implementar e
realmente funciona...
Por Fábio Ricotta - FiveCon - 2013
![Page 25: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/25.jpg)
<title>Um bom título que mencione a sua palavra-chave</title>
www.meusite.com.br/categoria/palavra-chave.html
<h1>Título + Palavra-chave</h1>
<h2>Subtítulo + Palavra-chave</h2>
[palavra relacionada]
palavra-chave.jpg
Por Fábio Ricotta - FiveCon - 2013
Escrito por: José Silva
![Page 26: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/26.jpg)
Você pode começar por
aqui...
Por Fábio Ricotta - FiveCon - 2013
![Page 27: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/27.jpg)
Por Fábio Ricotta - FiveCon - 2013
http://bit.ly/checklist-mestre
![Page 28: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/28.jpg)
Mas quando você gera
resultados...
Por Fábio Ricotta - FiveCon - 2013
![Page 29: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/29.jpg)
Por Fábio Ricotta - FiveCon - 2013
I WANT MORE ROI
![Page 30: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/30.jpg)
Temos que trazer mais
resultados de outras formas
também...
Por Fábio Ricotta - FiveCon - 2013
![Page 31: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/31.jpg)
ENTENDENDO MELHOR Tenha bons KPIs
Por Fábio Ricotta - FiveCon - 2013
![Page 33: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/33.jpg)
E monitore melhor as suas
páginas...
Por Fábio Ricotta - FiveCon - 2013
![Page 34: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/34.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 35: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/35.jpg)
Por Fábio Ricotta - FiveCon - 2013
Macro Conversão
![Page 36: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/36.jpg)
Por Fábio Ricotta - FiveCon - 2013
Micro Conversão
![Page 37: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/37.jpg)
Essas pessoas também
interagiram com o seu site!
Por Fábio Ricotta - FiveCon - 2013
![Page 38: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/38.jpg)
Fique de olho no que elas
fizeram e você poderá
aumentar as macro
conversões!
Por Fábio Ricotta - FiveCon - 2013
![Page 39: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/39.jpg)
Por Fábio Ricotta - FiveCon - 2013
https://support.google.com/analytics/answer/2665210?hl=pt
![Page 40: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/40.jpg)
NINGUÉM TRABALHA
SOZINHO
Por Fábio Ricotta - FiveCon - 2013
![Page 41: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/41.jpg)
O Google Analytics possui um
relatório muito interessante
chamado Funil Multicanal...
Por Fábio Ricotta - FiveCon - 2013
![Page 42: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/42.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 43: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/43.jpg)
Eu consigo saber quais canais
a pessoa passou antes de
converter...
Por Fábio Ricotta - FiveCon - 2013
![Page 44: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/44.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 45: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/45.jpg)
E consigo provar que não é
apenas com 1 ou 2 visitas que
a pessoa converte...
Por Fábio Ricotta - FiveCon - 2013
![Page 46: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/46.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 47: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/47.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 48: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/48.jpg)
É a ideia da long tail!
Por Fábio Ricotta - FiveCon - 2013
![Page 49: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/49.jpg)
Gostou? Então configure:
Por Fábio Ricotta - FiveCon - 2013
![Page 50: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/50.jpg)
Por Fábio Ricotta - FiveCon - 2013
http://www.agenciamestre.com/web-analytics/funil-
multicanal-no-google-analytics-assistencia-conversao
![Page 51: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/51.jpg)
FACEBOOK Orgânico e Ads
Por Fábio Ricotta - FiveCon - 2013
![Page 52: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/52.jpg)
CONTEÚDO DE QUALIDADE
Por Fábio Ricotta - FiveCon - 2013
![Page 53: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/53.jpg)
Quando você cria bom
conteúdo...
Por Fábio Ricotta - FiveCon - 2013
![Page 54: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/54.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 55: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/55.jpg)
É fácil viralizar...
Por Fábio Ricotta - FiveCon - 2013
![Page 56: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/56.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 57: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/57.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 58: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/58.jpg)
E isto resulta em mais visitas...
Por Fábio Ricotta - FiveCon - 2013
![Page 59: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/59.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 60: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/60.jpg)
PROMOÇÃO DA MARCA
Por Fábio Ricotta - FiveCon - 2013
![Page 61: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/61.jpg)
Posso utilizar o Facebook Ads
para isto...
Por Fábio Ricotta - FiveCon - 2013
![Page 62: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/62.jpg)
Por Fábio Ricotta - FiveCon - 2013
https://www.facebook.com/ads/manage
![Page 63: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/63.jpg)
Por Fábio Ricotta - FiveCon - 2013
https://www.facebook.com/ads/manage
Pois quero
promover a minha
página!
![Page 64: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/64.jpg)
Escolho minha comunicação...
Por Fábio Ricotta - FiveCon - 2013
![Page 65: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/65.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 66: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/66.jpg)
Segmente o seu público e
pronto!
Por Fábio Ricotta - FiveCon - 2013
![Page 67: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/67.jpg)
PROMOVA SUAS
PUBLICAÇÕES
Por Fábio Ricotta - FiveCon - 2013
![Page 68: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/68.jpg)
Você também pode promover
suas publicações!
Por Fábio Ricotta - FiveCon - 2013
![Page 69: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/69.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 70: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/70.jpg)
É possível customizar alguns
pontos...
Por Fábio Ricotta - FiveCon - 2013
![Page 71: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/71.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 72: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/72.jpg)
Eu recomendo escolher para
aparecer no “news feed”.
Por Fábio Ricotta - FiveCon - 2013
![Page 73: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/73.jpg)
E a grande dica é mostrar
apenas para fãs...
Por Fábio Ricotta - FiveCon - 2013
![Page 74: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/74.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 75: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/75.jpg)
Eles já gostam da sua marca!
Por Fábio Ricotta - FiveCon - 2013
![Page 76: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/76.jpg)
REIMPACTANDO PESSOAS
Por Fábio Ricotta - FiveCon - 2013
![Page 77: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/77.jpg)
Você já passa horas e dias
coletando emails...
Por Fábio Ricotta - FiveCon - 2013
![Page 78: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/78.jpg)
Para o quê? Enviar PDFs, Artigos, Notícias, “Nutrir” o lead....?
Por Fábio Ricotta - FiveCon - 2013
![Page 79: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/79.jpg)
Legal, mas e se você encontra
o famoso...
Por Fábio Ricotta - FiveCon - 2013
![Page 80: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/80.jpg)
Legal, mas e se você encontra
o famoso...
Por Fábio Ricotta - FiveCon - 2013
![Page 81: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/81.jpg)
Ou ainda, a novidade do
Gmail...
Por Fábio Ricotta - FiveCon - 2013
![Page 82: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/82.jpg)
Legal, mas e se você encontra
o famoso...
Por Fábio Ricotta - FiveCon - 2013
![Page 83: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/83.jpg)
Aí você “joga” o email fora?
Por Fábio Ricotta - FiveCon - 2013
![Page 84: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/84.jpg)
Não! Use-o em Audiências
Customizadas!
Por Fábio Ricotta - FiveCon - 2013
![Page 85: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/85.jpg)
Por Fábio Ricotta - FiveCon - 2013
http://www.agenciamestre.com/redes-sociais/audiencia-personalizada-e-lookalike-
como-atingir-mais-publico-alvo-no-facebook
![Page 86: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/86.jpg)
Por Fábio Ricotta - FiveCon - 2013
Audiência Customizada
![Page 87: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/87.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 88: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/88.jpg)
Por Fábio Ricotta - FiveCon - 2013
O perfil desta
pessoa é
identificado
![Page 89: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/89.jpg)
Por Fábio Ricotta - FiveCon - 2013
Os anúncios
criados são
exibidos para
a pessoa
![Page 90: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/90.jpg)
Reforce o seu conteúdo para
estas pessoas também no
Facebook!
Por Fábio Ricotta - FiveCon - 2013
![Page 91: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/91.jpg)
LINKS PATROCINADOS Ajuda rápida através de resultados patrocinados
Por Fábio Ricotta - FiveCon - 2013
![Page 92: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/92.jpg)
PUBLICIDADE EM LOCAIS
RELEVANTES
Por Fábio Ricotta - FiveCon - 2013
![Page 93: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/93.jpg)
Por Fábio Ricotta - FiveCon - 2013
http://www.semrush.com/
![Page 94: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/94.jpg)
Insira um concorrente do site
que você está trabalhando...
Por Fábio Ricotta - FiveCon - 2013
![Page 95: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/95.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 96: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/96.jpg)
Role até a parte inferior
direita...
Por Fábio Ricotta - FiveCon - 2013
![Page 97: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/97.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 98: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/98.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 99: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/99.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 100: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/100.jpg)
Vá olhando os sites listados e
procure pelo seguinte...
Por Fábio Ricotta - FiveCon - 2013
![Page 101: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/101.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 102: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/102.jpg)
E analise caso a caso...
Por Fábio Ricotta - FiveCon - 2013
![Page 103: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/103.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 104: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/104.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 105: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/105.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 106: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/106.jpg)
E investigue páginas
internas...
Por Fábio Ricotta - FiveCon - 2013
![Page 107: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/107.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 108: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/108.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 109: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/109.jpg)
Este é um bom local para
anunciar!
Por Fábio Ricotta - FiveCon - 2013
![Page 110: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/110.jpg)
Com o Adwords, faça
anúncios específicos para
aquele site...
Por Fábio Ricotta - FiveCon - 2013
![Page 111: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/111.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 112: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/112.jpg)
E você pode usar como base,
as palavras que aparecem no
relatório...
Por Fábio Ricotta - FiveCon - 2013
![Page 113: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/113.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 114: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/114.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 115: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/115.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 116: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/116.jpg)
REMARKETING
Por Fábio Ricotta - FiveCon - 2013
![Page 117: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/117.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 118: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/118.jpg)
É muito simples
implementar...
Por Fábio Ricotta - FiveCon - 2013
![Page 119: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/119.jpg)
Por Fábio Ricotta - FiveCon - 2013
https://support.google.com/adwords/answer/2454000?hl=pt-BR
![Page 120: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/120.jpg)
E caso você pense: “ahhh eu não tenho dados
hoje, então não posso fazer”.
Você está errado!
Por Fábio Ricotta - FiveCon - 2013
![Page 121: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/121.jpg)
Por Fábio Ricotta - FiveCon - 2013
https://support.google.com/analytics/answer/2611268?hl=pt-BR
![Page 122: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/122.jpg)
Você consegue voltar no
tempo e criar listas de
remarketing!
Por Fábio Ricotta - FiveCon - 2013
![Page 123: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/123.jpg)
E use para “promover” seus
conteúdos e produtos!
Por Fábio Ricotta - FiveCon - 2013
![Page 124: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/124.jpg)
COLETE EMAILS/LEADS
Por Fábio Ricotta - FiveCon - 2013
![Page 125: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/125.jpg)
Uma das coisas mais legais no
Adwords são as extensões de
anúncios...
Por Fábio Ricotta - FiveCon - 2013
![Page 126: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/126.jpg)
Por Fábio Ricotta - FiveCon - 2013
https://support.google.com/adwords/answer/2375499
![Page 127: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/127.jpg)
Em particular, uma que
está em beta...
Por Fábio Ricotta - FiveCon - 2013
![Page 128: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/128.jpg)
Por Fábio Ricotta - FiveCon - 2013
http://www.screenpilot.com/2013/01/google-adwords-communication-
extensions-a-screen-pilot-review/
![Page 129: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/129.jpg)
Fale com o seu gerente de
contas e ative uma campanha
para coletar leads!
Por Fábio Ricotta - FiveCon - 2013
![Page 130: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/130.jpg)
EMAIL MARKETING Acessando as pessoas por email sem ser chato
Por Fábio Ricotta - FiveCon - 2013
![Page 131: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/131.jpg)
MAILCHIMP E SEUS
AUTORESPONDERS
Por Fábio Ricotta - FiveCon - 2013
![Page 132: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/132.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 133: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/133.jpg)
Nele, existe um sistema
chamado “autoresponder”...
Por Fábio Ricotta - FiveCon - 2013
![Page 134: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/134.jpg)
Por Fábio Ricotta - FiveCon - 2013
http://kb.mailchimp.com/article/how-do-i-create-an-
autoresponder
![Page 135: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/135.jpg)
É a combinação de “gatilhos”
com emails programáveis...
Por Fábio Ricotta - FiveCon - 2013
![Page 136: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/136.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 137: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/137.jpg)
Você pode “nutrir” este lead e
interagir com ele...
Por Fábio Ricotta - FiveCon - 2013
![Page 138: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/138.jpg)
Por Fábio Ricotta - FiveCon - 2013
Email de boas-vindas
Ebook gratuito
Indicação de artigo
Indicação de livros na área
Pergunta sobre
dúvidas
Indicação de um material
especial
Vídeo de instruções
Etc...
![Page 139: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/139.jpg)
INTEGRE SUA PLATAFORMA
Por Fábio Ricotta - FiveCon - 2013
![Page 140: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/140.jpg)
O MailChimp possui um
repositório de scripts para
integração...
Por Fábio Ricotta - FiveCon - 2013
![Page 142: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/142.jpg)
Basta olhar e ver qual encaixa
com o seu CMS!
Por Fábio Ricotta - FiveCon - 2013
![Page 143: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/143.jpg)
AVISE OS SEUS LEITORES
Por Fábio Ricotta - FiveCon - 2013
![Page 144: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/144.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 145: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/145.jpg)
Você pode testar layouts
mais simples também...
Por Fábio Ricotta - FiveCon - 2013
![Page 146: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/146.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 147: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/147.jpg)
PERGUNTE AOS SEUS
LEITORES
Por Fábio Ricotta - FiveCon - 2013
![Page 148: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/148.jpg)
Pergunte a eles, é fácil!
Por Fábio Ricotta - FiveCon - 2013
![Page 149: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/149.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 150: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/150.jpg)
Você pode fazer isto com um
Autoresponder...
Por Fábio Ricotta - FiveCon - 2013
![Page 151: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/151.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 152: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/152.jpg)
E o resultado...
Por Fábio Ricotta - FiveCon - 2013
![Page 153: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/153.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 154: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/154.jpg)
Agora é só escrever!
Por Fábio Ricotta - FiveCon - 2013
![Page 155: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/155.jpg)
COMPARADORES DE PREÇO Conversão lá no alto!
Por Fábio Ricotta - FiveCon - 2013
![Page 156: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/156.jpg)
Uma boa estratégia para lojas
virtuais é incluir os seus
produtos nos comparadores...
Por Fábio Ricotta - FiveCon - 2013
![Page 157: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/157.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 158: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/158.jpg)
Eles possuem uma boa taxa
de conversão pelo momento
do usuário...
Por Fábio Ricotta - FiveCon - 2013
![Page 159: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/159.jpg)
Mas em qualquer lugar do
mundo, preço é tudo!
Por Fábio Ricotta - FiveCon - 2013
![Page 160: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/160.jpg)
Que tal monitorar se você
possui bons preços frente à
concorrência?
Por Fábio Ricotta - FiveCon - 2013
![Page 161: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/161.jpg)
Por Fábio Ricotta - FiveCon - 2013
http://www.ecompete.com.br/explore
![Page 162: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/162.jpg)
Assim você pode tomar
decisões inteligentes e
aumentar suas conversões.
Por Fábio Ricotta - FiveCon - 2013
![Page 163: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/163.jpg)
MOBILE Experiência adequada aos seus usuários
Por Fábio Ricotta - FiveCon - 2013
![Page 164: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/164.jpg)
Comece monitorando...
Por Fábio Ricotta - FiveCon - 2013
![Page 165: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/165.jpg)
Por Fábio Ricotta - FiveCon - 2013
https://www.google.com/analytics/web/template?uid=j1BhGToNSvGm
MiJ8NhP1HQ
![Page 166: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/166.jpg)
Por Fábio Ricotta - FiveCon - 2013
https://www.google.com/analytics/web/template?uid=FRNUEFjoTH263
fT8jcEqoQ
![Page 167: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/167.jpg)
Veja e implemente várias
dicas para mobile...
Por Fábio Ricotta - FiveCon - 2013
![Page 168: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/168.jpg)
Por Fábio Ricotta - FiveCon - 2013
http://www.agenciamestre.com/guia-site-mobile/
![Page 169: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/169.jpg)
E não esqueça de criar
emails para mobile
também...
Por Fábio Ricotta - FiveCon - 2013
![Page 170: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/170.jpg)
Por Fábio Ricotta - FiveCon - 2013
http://mailchimp.com/resources/research/email-on-mobile-devices/
![Page 171: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/171.jpg)
No final das contas,
todas as formas
estão integradas!
Por Fábio Ricotta - FiveCon - 2013
![Page 172: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/172.jpg)
Por Fábio Ricotta - FiveCon - 2013
![Page 173: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/173.jpg)
E sempre
pense em Marketing Digital
da seguinte forma...
Por Fábio Ricotta - FiveCon - 2013
![Page 174: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/174.jpg)
Por Fábio Ricotta - FiveCon - 2013
Marca/Website
SEO
Links Patrocinados
Email Marketing
Comparadores de Preço
Mobile
E outros...
![Page 175: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/175.jpg)
Quer receber esta palestra?
Acesse e cadastre-se:
http://www.agenciamestre.com/newsletter
Por Fábio Ricotta - FiveCon - 2013
![Page 176: SEO 360](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d563eabb61eb523a8b4568/html5/thumbnails/176.jpg)
Muito obrigado!
Contato Twitter: @fabioricotta
Website: www.agenciamestre.com
Por Fábio Ricotta - FiveCon - 2013