SEO 2016 Spring Quarter
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Transcript of SEO 2016 Spring Quarter
H O W S E A R C H E N G I N E S W O R K
• Crawl the web
• Index documents by keyword
• Sort documents by “query-independent metrics”
S E A R C H E N G I N E O P T I M I Z AT I O N
• Understand how search engines work
• Understand how people use search engines
U N D E R S TA N D I N G S E A R C H E N G I N E U S E
• What someone is looking for
• What words they use to describe what they’re looking for
• How they respond to and use the results
W H AT W E ’ R E D O I N G T O D AY
• Going to look companies previously used in this class for the marketing plan project:
meltorganic.com
wiserg.com (if we have time)
• Review these websites and come up with some SEO strategy recommendations
B R A I N S T O R M S O M E K E Y W O R D S O R P H R A S E S T H AT Y O U M I G H T S E A R C H F O R I F Y O U W E R E T O T R Y T O F I N D T H I S P R O D U C T O N L I N E .
W H AT K I N D S O F W E B S I T E S D O Y O U T H I N K T H E TA R G E T M A R K E T O R A U D I E N C E M I G H T R E A D / V I S I T ? W H O D O T H E Y L I S T E N T O ?
A R E T H E R E A N Y T Y P E S O F C O N T E N T T H AT Y O U T H I N K M I G H T B E PA R T I C U L A R LY C O M M O N O R P O P U L A R O N T H E S I T E S T H AT Y O U J U S T L I S T E D ?
B R A I N S T O R M A F E W Q U E S T I O N S T H AT Y O U T H I N K T H E TA R G E T M A R K E T O R A U D I E N C E M I G H T H AV E A B O U T T H I S P R O D U C T.
S I T E S / T O O L S
Keyword Tools
• https://serps.com/tools/keywords
• https://adwords.google.com/ko/KeywordPlanner/
• http://keywordtool.io/
Rank Checker
• https://serps.com/tools/rank_checker
Link Explorers
• https://majestic.com/
• https://moz.com/researchtools/ose/
Local SEO
• https://moz.com/local/search
On-Page Audit
• https://juxseo.zoomshift.com/
• https://moz.com/researchtools/on-page-grader
• https://www.screamingfrog.co.uk/seo-spider/
Competitive Research
• http://www.spyfu.com/
• http://www.semrush.com/
• http://www.similarweb.com/
Content Research
• https://buzzsumo.com
• https://moz.com/content