SEO: 2014 - Strategy for Beginners
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SEO: 2014 SEO Strategy for Beginners To Do: • Creat e a plan • Develop content • Post to social media • Find links
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SEO Strategy for Beginners - Pure-Ecommerce offers strategies for beginners to pursue. Implementing SEO strategies can be confusing and you often wonder where to start. We've broken down concepts and offered solutions to help beginner site owners develop and implement an SEO plan.
Transcript of SEO: 2014 - Strategy for Beginners
SEO: 2014
SEO Strategy for Beginners
To Do:
• Create a plan
• Develop
content
• Post to social
media
• Find links
In the beginning:
We’re all more than a little confused!
Where should I start? What do I do?
Start with a plan!
Start with a plan!
0 Determine your goals.
Start with a plan!
0 Determine your goals. 0 Develop a plan to meet them.
Goals – what should they be?
Goals – what should they be?
They can be anything!
Goals – what should they be?
They can be anything!0 Increase the traffic to my website
Goals – what should they be?
They can be anything!0 Increase the traffic to my website0 Increase my return visitor percentage
Goals – what should they be?
They can be anything!0 Increase the traffic to my website0 Increase my return visitor percentage0 Build Facebook likes to 200
Goals will determine your strategy.
Goal: Increase traffic to my website.
Goal: Increase traffic to my website.
0 Generate engaging content people will want to see.
Goal: Increase traffic to my website.
0 Generate engaging content people will want to see.0 Promote this content across social media channels.
0 Facebook – consider promoting posts with ad0 Twitter 0 Google+0 Pinterest
Goal: Increase traffic to my website.
0 Generate engaging content people will want to see.0 Promote this content across social media channels.
0 Facebook – consider promoting posts with ad0 Twitter 0 Google+0 Pinterest
0 Launch a PPC campaign.
Goal: Increase traffic to my website.
0 Generate engaging content people will want to see.0 Promote this content across social media channels.
0 Facebook – consider promoting posts with ad0 Twitter 0 Google+0 Pinterest
0 Launch a PPC campaign.0 Promote topic in blog posts and articles and link to
site.
Goal: Increase return visitor percentage.
Come back!
Goal: Increase return visitor percentage.
0 Develop email marketing campaign to target former visitors.
Come back!
Goal: Increase return visitor percentage.
0 Develop email marketing campaign to target former visitors.
0 Utilize remarketing strategies with PPC ad campaign.
Come back!
Goal: Increase return visitor percentage.
0 Develop email marketing campaign to target former visitors.
0 Utilize remarketing strategies with PPC ad campaign.0 Offer special discount to Facebook fans.
Come back!
Goal: Increase likes on Facebook
Goal: Increase likes on Facebook
0 Offer special incentive to those who like
Goal: Increase likes on Facebook
0 Offer special incentive to those who like 0 Develop email campaign offering a special incentive if
you receive the like
Goal: Increase likes on Facebook
0 Offer special incentive to those who like 0 Develop email campaign offering a special incentive if
you receive the like0 Consider a Facebook ad
Research your keywords and competitors.
How we use keywords has changed but the overall purpose hasn’t.
keyword
How we use keywords has changed but the overall purpose hasn’t.
0 “Ultimately the end goal is the same whether we type a single word into a Google search box or whether we type a question in. We’re still looking for something and we want to find it – quickly.” Lori Hanks – Pure-Ecommerce
keyword
Use your keywords conversationally.
0 Incorporate your keywords into your content.0 Keep content natural.0 Have a conversation with your best friend.
Deliver your content through a conversation.
Incorporate your keywords into the conversation.
How do I . . .?
This is how you . . .
Incorporate your keywords into the conversation.
0 Keep content natural.
How do I . . .?
This is how you . . .
Incorporate your keywords into the conversation.
0 Keep content natural.0 Have a conversation with your best friend.
How do I . . .?
This is how you . . .
Incorporate your keywords into the conversation.
0 Keep content natural.0 Have a conversation with your best friend.0 Answer the questions – people are searching for the
answers!
How do I . . .?
This is how you . . .
Build relationships!
Build trust with your following.
Build trust with your following.
0 They have to be able to count on you to be there. Post regularly.
Build trust with your following.
0 They have to be able to count on you to be there. Post regularly.
0 They need to be able to rely on your information. Engaging, entertaining and informative content.
Build trust with your following.
0 They have to be able to count on you to be there. Post regularly.
0 They need to be able to rely on your information. Engaging, entertaining and informative content.
0 Be worth their time!
EARN links to your site.
You can’t buy respect – it must be earned!
Goal: earn links to site
Goal: earn links to site
0 Create content worthy of linking to.
Goal: earn links to site
0 Create content worthy of linking to.0 Promote content so people see it.
Goal: earn links to site
0 Create content worthy of linking to.0 Promote content so people see it.0 Identify who you would like a link from.
Goal: earn links to site
0 Create content worthy of linking to.0 Promote content so people see it.0 Identify who you would like a link from.0 Ask them for the link.
So what do you do?
SEO Strategy for Beginners
To Do:
• Create a plan
• Develop
content
• Post to social
media
• Find links
Come up with a plan!
0 Define your goals and determine what needs to be done.
Create content.
0 Engaging, Informative, Entertaining
Post to social media.
0 Develop an editorial calendar and follow it.
Find and earn links.
0 Target prospects, ask for and follow through.
Jen Varner, CEO@pureecommerce
