SEO 101 for Business Owners

SEO For Business Owners

Presented by

Kaila Strong (@cliquekaila)

@VerticalMeasure

#LocalFirstAZ

My Background(Know your presenter)

Internet Marketer: social media, link building

Avid blogger: Search Engine Watch

Primarily an Internet marketing company

We have 80+ clients from all around the world

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

A Few Quick Questions(Know your audience)

How many of you search Google and wonder

where your website is?

How many of you have tried to get your site

ranked in the search engines?

How many of you know what SEO stands for?

How many of you consider yourself pretty

good at SEO?


What is SEO?

SEO is an acronym for "search engine

optimization"

Basically you want to be ranked highly in the

natural search results, especially Google,

since they have 70-80% of the search market


Search Engine Results Page

Local

Listing

Indented

Listing

Why Care About Search?- The #1 position will get

clicked about 43% of

the time!

- Natural search results

receive many more

clicks than paid search

- Your customers are

looking for you online

(directions, phone #,

products, services, etc.)

- Teeth whitening, eye

doctor, massage,

plumbing, Sedona

hotels, HDMI cable…

Source: Did-it, Enquiro, and Eyetools.


Why Care About Search?


Why Care About Search?


Different ranking

algorithm than

standard search

results

Search Marketing Reality

Organic search traffic can be so valuable, it can literally

sustain an entire business, even locally.

Organic search rankings are something you can work to

influence, but ultimately you do not control them. The

search engine algorithms make that call.


How Does it Work Today?


Without links,

search engine

bots may never

find this page

Title tag

ContentH1 tag

Bold

What Does It Look For?

Meta DescriptionAward winning SEO Link Building Services. Vertical Measures is a reputable, USA

Internet marketing company helping businesses get more website traffic thru higher

search engine rankings, link building, social media, local search, and search engine

optimization.

URL


Onsite Best Practices


Keywords

Unique

Meta Title: 65 Characters

Meta Description: 155 Characters

Navigation

Internal Links

Redirects

Why Keywords Matter


Words people use on a search engine when they

are searching for products or services like yours.

Don’t use “industry jargon” as prospects may not

use the same words to search

Check your site statistics

Talk to people who have direct contact with

customers

Talk and listen to potential customers

Brainstorm with staff

Look at your competitions websites

Biggest Factor is Links to You!

The best links:

Are from trusted sites

Determined editorially

Have keywords in their link

Are from many different websites


Where Do You Get Links?

Internal links (from content)

Friends & family

Associations (donations)

Social Profiles Twitter, LinkedIn, Naymz, Google,

123People, Businessweek, etc.

Clients & Suppliers

Business Directories

Blogs or Articles

Press Releases

Images


It All Starts With Great Content

Buyers need content that makes them smarter and

more knowledgeable. Businesses that provide that

content will win.

Build content around your keywords

Add real value to the reader

Unique

Informative

Entertaining

Who do you link to from the content?

Good neighbors

It’s your reputation

Get links back!


You Are Now a Publisher!

Organizations are just now beginning to understand that,

along with the products and services, one of their core

products is information.

If you have a website, understand that you are now a publisher.

Provide relevant content that gives solutions to some of the

toughest problems your customers are facing.

Customers start relying on you for your expertise as you become

the trusted solution in your industry.

Today’s marketing is now about online content &

publishing


Some Content Ideas

1. A Blog

2. White Paper Series

3. eBooks

4. Case Studies

5. Interviews

6. Infographics

7. Online Quizzes

8. Contests

9. eNewsletters

10. Community Forums

11. Podcasts

12. Videos

13. Webcasts/Webinars


Infographic Example

Courtesy of Dream Systems Inc.


Must Have a Blog25% of our page views come

from our blog posts

We make 2-3 new posts per

week

Gives us a vehicle to post new

link worthy content

Keeps the search engines

coming back

Internal linking


And What About Social Media?

Understand who your customer is and where they are online.

Develop consistent, relevant content in multiple channels.

Let go of all control. Let your ideas spread.

People share your ideas, link to your content.

Content is found through social

media and search engines (YouTube,

Twitter & Facebook)


Conclusion

Create great content for your website visitors

Best Place to market your website is Google &

Local resources (Google Local, Yelp,

MerchantCircle, etc.)

Get involved in Social Media (Twitter, Facebook,

YouTube, etc.)

Go to local events to learn more and network

with good people (Local First AZ events, AZIMA,

SMAZ, SEMPOAZ)


Good Resources….

SEO Guide

http://www.searchengineguide.com/stoney-

degeyter/seo-101-everything-you-need-to-know-

abou.php

SEO Educational Videos:

http://www.verticalmeasures.com/resources/seo-

tutorial-videos/

Online Marketing & Related Webinars:

http://www.verticalmeasures.com/webinars/


http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php


















http://www.verticalmeasures.com/resources/seo-tutorial-videos/





http://www.verticalmeasures.com/webinars/

Questions?

Contact: 888-476-1881

www.VerticalMeasures.com

http://www.verticalmeasures.com/

SEO 101 for Business Owners

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Transcript of SEO 101 for Business Owners