1 www.sense-itgroup.com.au | T +61 8 9481 8111 | F +61 8 9481 8133 | LEVEL 2, 43 VENTNOR AVENUE WEST PERTH WA AUSTRALIA 6005

How do companies implement integrated communications strategies in the new social landscape?

Whether you have tested the water or are struggling to know where to begin, Sense-IT Media can help you engage.

Monologue has given way to dialogue. Social Media has created and magnified a new range of influencers across all industries and increasingly smart businesses are integrating social media participation into their management strategies. Without appropriate intelligence about customer, employee or stakeholder needs, values and challenges, it can be difficult to decide what the most appropriate model for engagement should be.

The Sense-IT Media Social Media Audit is a completely individualised process based around your business. The audit will give you the chance to consider how your brand is perceived in the market and guage your Social Media maturity. Most importantly, perhaps, the audit process is a focusing exercise, designed to assist you judge what it would take to reinvigorate your tired and aging models of marketing and customer service delivery.

Key questions that we will assess in the Audit include:

• What conversations are taking place relevant to your business;

• Who is saying what about your brand or industry;

• Where are they saying it; and

• What sentiments are being expressed?

• What impact is this having on their buying behaviour?

Understanding what’s driving your customer is only part of the answer, you also need to consider your own, internal readiness. Does your current business model allow you to proactively listen, learn, measure and respond in real time? The second part of the Sense-IT Social Media Audit looks at how your business is structured across all customer touch points; static, interactive and human, to identify gaps and next steps:

· What progress have you already made in social media?

· What channels do you use?

· What is your current level of engagement in each channel?

· What negative or positive business impacts have been derived from existing social media activities?

Talk to us today about how a small investment in a Social Media Audit of just $8,250 (incl. GST) could assist you facilitate genuine engagement with your customers across social channels and participate in conversations that were previously taking place without you.

For more information Please contact the Solutions Director, Ronny Braunstein E ronny@sense-itgroup.com.au M +61 414 718 289