SEND | Personalizzare la relazione e costruire una vera email experience
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SEND è organizzato da #SEND2014 PERSONALIZZARE LA RELAZIONE E COSTRUIRE UNA VERA EMAIL EXPERIENCE Arianna Galante Director of Agency Dept. @digitalzia
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Transcript of SEND | Personalizzare la relazione e costruire una vera email experience
SEND è organizzato da
#SEND2014
PERSONALIZZARE LA
RELAZIONE E COSTRUIRE
UNA VERA EMAIL
EXPERIENCE
Arianna Galante
Director of Agency Dept.
@digitalzia
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
L’EMAIL AL CENTRO DEL PERCORSO DELL’UTENTE
«Digital glue»
Denominatore
comune sul web
Ponte verso tutte
le iniziative del brand
ANALYTICS
SHOPPING
CRM
SITE
MOBILE SOCIAL
SONDAGGI
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
L’EMAIL PER INSTAURARE UN DIALOGO NEL TEMPO
PUNTO DI CONTATTO
ISCRIZIONE RICEZIONE REAZIONE AL
MESSAGGIO
N.2
N.3
N.4
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
NEL TEMPO COMUNICARE INSPIRARE DIALOGARE OTTENERE RISULTATI
PERSONALIZZARE LA RELAZIONE
L’EMAIL PER CREARE UN’ESPERIENZA DI BRAND
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
UNA FONTE DI ISPIRAZIONE: NEWSLETTERMONITOR
www.newslettermonitor.com
6 milioni di newsletter
17.000 brand
in 5 lingue
da 25 settori
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PRESENTARSI
1 giorno dopo l’iscrizione
Benvenuto tra gli Angeli dei Rifugiati,
Manuela
Manuela, il tuo aiuto sta già
facendo la differenza Manuela, quando una storia di fuga ha un
lieto fine, è grazie a un Angelo come te
7 giorni dopo l’iscrizione 15 giorni dopo l’iscrizione
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Easy Gift Giving
For Him & Her
05.12.2013
Up to 50% off + Guaranteed Holiday
Delivery
12.12.2013
FREE SHIPPING & Receive it by the
24th
15.12.2013
Happy Holidays from your friends at
LACOSTE 19.12.2013
Didn't get what you wanted under the
tree? 02.01.2014
RITMARE ELEMENTI RICORRENTI E NOVITÀ
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
♫ Certi giorni hanno un
ritmo speciale… Buona Pasqua!
#BeOriginal: colori, musica e
divertimento ti aspettano
☺ C’è un regalo per te! Scopri le
T-talk Original Marines ☺
✎ Si torna a scuola con
uno zaino Original Marines
a 1 euro ☺
CREARE DELLE ABITUDINI
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
FACILITARE LA SCELTA
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
DARE APPUNTAMENTO
Idée inspirée n°1 : déguster le
thé dans les règles de l'art !
01.12.2013
Idée inspirée n°2 : un défi
pour les petites mains !
02.12.2013
Idée inspirée n°3 : se réveiller
aux doux sons de la nature...
03.12.2013
Idée inspirée n°21 : des accords
gourmands pour varier les plaisirs
21.12.2013
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
RIPETERSI... SENZA ANNOIARE
A Tiffany Mother’s
Day: Gifts $350 &
Under
03.05.2014 Perfect Presents for
Mom from $200 & Free
Shipping
05.05.2014
For Mother’s Day:
Free Shipping on All
Orders
01.05.2014
For Mom: Gestures of
Affection Under $300
with Free Shipping
06.05.2014
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
RIPETERSI... SENZA ANNOIARE
A Tiffany Happy Hour
for Dad
11.06.2014
Make Dad’s Day with a
Tiffany Gift
12.06.2014
To Dad with Love:
Tiffany Gifts
09.06.2014
There’s Still Time:
Father’s Day Gifts from
Tiffany
13.06.2014
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
TROVARE NUOVE OCCASIONI PER COMUNICARE
3 - 0 = 30% de réduction !
17.06.2014
Victoire 5 - 2 = 50% de réduction !
21.06.2014
Invita i tuoi amici su Uber, viaggerai
gratuitamente nella notte più
spaventosa dell'anno!
30.10.2014
L'arredamento passa all'ora solare
25.10.2013
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
EVOCARE
♪ Tanti auguri a teee,
tanti auguri a teee…
ascolta i tuoi auguri!
Because I’m happy
24.03.2014
Let it Snow: Introducing
the new Gucci Kids' ski
collection
12.11.2014
Happy Holidays! Love, LUSH
23.12. 2013
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CELEBRARE
Opera San Francesco ti regala il
calendario 2014
21.11.2013
Il suo compleanno si avvicina
| Un pensierino per la sua
festa
Happy Twitterversary!
The holiday gift guide is here
03.11.2014
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
SORPRENDERE
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
LE VOSTRE EMAIL ATTIRANO L’ATTENZIONE,
CREANO LEGAMI, SPINGONO ALL’AZIONE ?
“Cracking the Engagement Code,” Mollie Spillman, 2006 “indicator of the propensity
of a brand message to resonate and connect with a prospect
and ultimately drive some kind of meaningful action”
un evento organizzato da #SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
YOU ARE WHAT YOU EMAIL.
un evento organizzato da #SEND2014
GRAZIE
E BUON EMAIL MARKETING!
Arianna Galante
Director of Agency Dept.
@digitalzia
