#Sempl16 nial horgan

#UNDERSTANDINGTWITTER

NIALL HORGAN | @NIALLH

2013

OUR WORLD HAS CHANGED

MOBILE IS THE NEW NORMAL

Cameron Power@cap0w

Wtf is wrong with this dude? What is he looking at? The world? pic.twitter.com/ITpCF5Y5QW

80%

source: Twitter Internal Jan 2014: UK user deep dive, Nielsen Q4 2014

use a mobile device to access Twitter

284 MILLION+ active global users

Source | Twitter Internal, 2014


3.5 BILLION Tweets every week


3.5 BILLION MOMENTS

HOW CAN YOU WIN THE

MOMENT?

KNOW WHAT MOTIVATES

CONSUMERS

SELF EXPRESSION

DISCOVERY & CURIOSITY

HUMAN CONNECTION

#SELFEXPRESSION

@brazuca

#ballin

16,000+ Retweets

#HUMANCONNECTION

#TwitterVillage

@ChiefKariuki

#TwitterVillage

@petermunenembuu

I am happy with Chief Kariuki after losing my 3 cows and got them after 2 hours.

#TwitterTown

@joseantoniojun

24

�7

#TwitterTown

#DISCOVERY

66%+ of users search on Twitter once a day

D I S C O V E R Y

Source | Twitter as a Live Medium - US, Millward Brown Digital, Dec 2013

62%+ of users say Twitter is the fastest news source

D I S C O V E R Y

Source | Twitter as a Live Medium - US, Millward Brown Digital, Dec 2013

#GeziPark

Mockingjay - Part 1 @TheHungerGames

Tweet #UnlockMockingjay to see Katniss return to District 12 in a brand new preview of #Mockingjay Part 1! flwcs.co/1lC

Promoted by Mockingjay - Part 1

200K MENTIONS

Mockingjay - Part 1 @TheHungerGames

When all is lost, courage is found. WATCH Katniss return to District 12 in this new preview of #Mockingjay Part 1!

PLAN FOR THE PREDICTABLE

WED SATFRITUE THU SUNMON

Bored

Customer service can be

predictable

@KingJords Hi Jordan here’s a video whichwill help goo.gl/C1YdoT DR

BE BRAVE BE SPONTANEOUS

#BENDGATE500K+ MENTIONS

@Heineken_NL

Heineken NL

Dear Apple… #BendGate

@NokiaHomebase

Nokia Deutschland

Nicht mal auf Biegen und Brechen. #unBENDable #bendgate http://ow.ly/i/70lK2

@KITKAT

KITKAT

We don't bend, we #break. #bendgate #iPhone6plus

9 Jul 2012 12 Jul 201210 Jul 2012 11 Jul 2012

450k

50k

150k

250k

350k

love

anger

happiness

sadness

network outage

Love for O2 increased as a result of their bravery

Twitter, Inc. Confidential

CARDS AS YOUR CANVAS

140 characters are just the start

Summary CardImage Card Player CardVine Card Product Card

Fi

Główna

Nokia PL @NokiaPL

A co, gdyby Twoja #Nokia #Lumia1020 była.... Minionkiem?#Minionki http://nokia.ly/L1020

Główna Powiadomienia Odkryj Ja

Promoted by Nokia PL

The bizarre ways that real entrepreneurs landed big money:bit.ly/Vhceq4 @neil_s_parmer

Inc @Inc

x

#DRIVING

Fi

Główna

Nokia PL @NokiaPL

A co, gdyby Twoja #Nokia #Lumia1020 była.... Minionkiem?#Minionki http://nokia.ly/L1020

Główna Powiadomienia Odkryj Ja

Promoted by Nokia PL

The bizarre ways that real entrepreneurs landed big money:bit.ly/Vhceq4 @neil_s_parmer

Inc @Inc

x

#SHOPPING

#SUPERMARKET

#COMMUTE#TRAFFIC

#BUS

#TRAIN

#PROTIPS FOR DISCOVERY

MEDIA FORWARD Leverage imagery/cards to drive 2X+ higher engagement rate than tweets without.

#HASHTAGS ARE NOT TWEET JEWELRY. (too many detract from your beauty)

FREQUENCY PAID: Refresh paid tweets every 3-5 days to optimize reach and recall (5x per campaign)

ORGANIC: 3-7 Tweets/Day

#WINTHEMOMENT

#HVALA

NIALL HORGAN | @NIALLH

#Sempl16 nial horgan

Marketing

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