Seminar 4 – Part 1 E-Business and E-Commerce Ref: Chapter 6
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Transcript of Seminar 4 – Part 1 E-Business and E-Commerce Ref: Chapter 6
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Seminar 4 – Part 1
E-Business and E-Commerce
Ref: Chapter 6
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Learning Objectives1. Describe electronic commerce, its scope,
benefits, limitations, and types.2. Explain how online auctions and bartering
work.3. Understand the major applications of
business-to-consumer commerce, including service industries and the major issues faced by e-tailers.
4. Describer business-to-business applications.5. Explain why intrabusiness and B2E are
considered e-commerce.
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Learning Objectives cont’d
6. Describe e-government activities and consumer-to-consumer e-commerce.
7. Identify the e-commerce support services, specifically payments and logistics.
8. Understand the importance and activities of online advertising.
9. Identify and describe ethical and legal issues relating to e-commerce.
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Problem – Leader & target for Compaq.Losses exceed $100 million.
Solution – Rapid expansion with selling via online.
Result – Leading systems provider in US; second worldwide. Fortune’s top 5 “Most Admired” companies since 1999.By-product – sell refurbished Dell computers.
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Dell’s Vast Customer Base
Business-to-Business
Dell becomes British Airways' preferred partner
Intel invests $23 million in three Indian firms
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Dell’s Vast Customer Base – cont’d
How Dell Does IT: Order Management
Online self-learning about Dell products along with IT & management topics
Training services
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E-Business(EC) and E-commerce (EB)EC or EBPure vs Partial EC – Degree of
DigitizationEC Organisation
◦Brick-and-Motor Click-and-MotorVirtual
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EC Transactions B2BC-COMMERCEB2C (e-tailing)C2CB2B2CC2BINTRABUSINESSG2C, G2G, G2B
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Click-&-mortar vs Brick-&-mortar organizations
More shoppers proceed to checkout online…………
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A General E-Commerce Model
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Social Commerce – Company-sponsored Socially Oriented Sites to Bring People Together
Hannah Montana
TheirSpace.com
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Application Programming Interface - Examples
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A framework for E-commerce
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E-Market Trends
Virtual Greats Profile
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Major EC Mechanisms e-markete-cataloguese-auctions – soliciting bids
from/by buyers and sellers ◦Forward auction – for sale by sellers◦Reverse Auctions – buyer puts
request for quoteE-bartering
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Electronic Catalogs
All of Your Suppliers’ Products in One Online Catalog
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E-Auctions
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E-Classifieds
stores
business
eBay case study
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Bartering & Negotiations
The New Age of Bartering
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B2C Applications E-storefronts – one shop – 1 URLE-malls – collection of shops – 1
URLCyberbankingOnline Securities TradingOnline Job MarketsE-Travel E-Real EstateE-Entertainment
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Electronic Storefronts
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Electronic Malls
shopping
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Amazon – King of E-Tailing
Jeff Bezos: The Wizard Of Web Retailing Last Founder Standing
The Future of Reading
America's Best Leaders: Jeff Bezos, Amazon.com CEOThe founder of the massive online retailer is a true Internet pioneer
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Online Job Market
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Travel Services
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Customisation and PersonalisationThe key to successful e-trading
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Issues in E-TailingResolving channel conflictResolving conflicts within click-
and-motor organisations Organising order fulfillment and
logisticsDetermining the viability and risk
of e-tailersIdentify appropriate revenue
models
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B2B Applications Only businesses
◦Sell-side marketplace – buyer is the organisation
◦Buy-side marketplaces – Reverse auctions E-procurement
◦Public exchanges
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E-Government to C2CB2E – organizations disseminate information to
employees over company intranet.E2E – employees communicate with each other.
I.e.: goods & services bought & sold among fellow employees.
SBU/SBU – company owned dealerships buy goods & services from main company. Improves internal supply chain operations.
E-Collaborative – digital technologies that enable collaboration.
E-Government – delivers information & services to citizens, business partners & suppliers. I.e.: G2C, G2B, G2G.
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EC Support ServicesMarket Research for ECWeb Advertising E-Payments – Table 6.4
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E-commerce support services
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Market Research Online
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Credit Cards
How e-credit cards work. (The numbers 1-9 indicate the sequence of activities.) (Source: Drawn by E. Turban.)
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E-Wallet
The use of a mobile phone as an e-wallet.(Source: Koichi Kamoshida/Getty Images.)
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E-Wallets – Apple ipod
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Order fulfillment and the logistics system
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Ethical and Legal Issues in EB and ECPrivacyWeb tracking - draw back of
extensive profiling and personalisation
Loss of jobsBuyer protection Seller protection
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Managerial IssuesE-Commerce failures – common. Solid
business analyses a must.Failed initiatives within an organization.Success stories & lessons learned should be
shared.Managing resistance to change.Integration into business overall.Lack of qualified personnel & outsourcing.Managing impact on organization.Alliances can be very helpful & productive.Choosing appropriate strategy.
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