Sematools #TiEBootcamp Demo Day Pitch
20
TiEIQ Bootcamp TiE Mumbai ini3a3ve Sponsored by Nexus Venture Partners India Quo3ent Paytm #TiEBootcamp
description
This deck was presented by Ashish Ghanu at the #TiEBootcamp demo day
Transcript of Sematools #TiEBootcamp Demo Day Pitch
TiE-‐IQ Bootcamp
TiE Mumbai ini3a3ve Sponsored by
Nexus Venture Partners India Quo3ent
Paytm #TiEBootcamp
#TiEBootcamp
Founder – Ashish Ganu M.Des - IDC, IIT Bombay 15 years of design experience Founder of Sapling Design Solutions
Advisor and SME – Prof. Uday Athavankar IDC, IIT Bombay – 20+ years of research in cognitive psychology and product semantics
#TiEBootcamp
Youthful? Stylish? Individualistic?
Aspirational?
Scenario: Client wants a quick perception survey
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Focus groups and personal interviews (logistics, time, resources, reach) Web based survey tools (comparative inputs, data correlation)
Traditional methods are limited
#TiEBootcamp
Enter Sematools…
A web-based visual survey platform to capture consumer perceptions, that is:
Comparative Image based Correlated reporting
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Client creates a Sematools survey with 18 cars
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Respondents take the survey on the web
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Results: Target is seen as a typical small car…
Very typical Very atypical
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…that needs work on looking youthful and stylish
“No youth can ever like a muscle less car. Again, it's not made for that purpose.” “coz of the downturned fender”
“no sexy curves at all.” “The design and styling is pathetic.”
Very youthful Not at all youthful
Very stylish Not at all stylish
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Advanced reports…
Expression Scores Comments
Expression Chart
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Advanced reports…
Expression Scores Comments
Expression Chart
Confidence of Perception Partial Auto Analysis
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Factual Emotional Perceptual
Eas
y C
ompl
ex
Eyetracking soAware Eyetracking
Personal interviews Focus groups
Sematools is not just another survey platform…
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Factual Emotional Perceptual
Eas
y C
ompl
ex
Eyetracking soAware Eyetracking
Personal interviews Focus groups
Perceptions Ease of Use Expanding Reach
We focus on…
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TVS, Bajaj and Hero R&D budget Rs 700 crore in FY12 ($127 million)
Tata Elxsi revenues Rs. 539 crore in 2012
Target market in India and abroad
Consumer product manufacturers and designers (automobiles, white goods, brown goods, lifestyle products, brand identity)
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Story
Address the Problem
Finding customers through…
Direct Sales
Product Semantics Training
Online Design Communities Core77, Product Design Hub
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Achieved in 6 months
Web interface ready 2 prospects 2 pilot customers in past 3 weeks
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A Story ∧ Compelling
Address the Problem
Turnkey projects For development funding and feedback
SaaS Model Companies use platform on pay per response model 1. Get their own respondents
2. Use respondent panel available with us
The roadmap
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The roadmap
Working on mobile interface Working on advanced statistical reports Get a few paying customers Raise funds
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A Story ∧ Compelling
Summing it up
Sematools makes product design analytics fast and easy with web-based visual surveys. Aimed at consumer product manufacturers and designers Currently 2 pilot projects and 2 prospects
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