Semantic Web and Linked Data at TechMaine Conference
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SEMANTIC & LINKED DATA “COMING OF AGE” Jay Myers, bestbuy.com
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Slides from TechMaine 2010 presentation about Semantic Web, Linked Data, and their impacts on business and ecommerce
Transcript of Semantic Web and Linked Data at TechMaine Conference
SEMANTIC & LINKED DATA “COMING OF AGE”
Jay Myers, bestbuy.com
25 billion web pages in the indexable web
1 trillion unique URLs discovered by Google
109.5 million web sites
1000x more sites in the “deep web”
WEB AT-A-GLANCE
2 billion users
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Worldwidewebsize.com, March 2009 1
Google Official Blog, July 2008
Name Intelligence, May 2009
BrightPlanet, November 2010
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Data via Sco! Brinker, h!p://www.slideshare.net/sjbrinker/semantic-web-summit
2000 2005 2010 2020
2002: 5 exabytes of data online (total)
2008: 5 exabytes of data flow monthly
2010: 21 exabytes of data flow monthly
2015: 10 ze!abytes digital data online
2020: 25 ze!abytes digital data online
”Sounds cool, but what is Semantic Web and Linked Data?"
Turtle
SPARQL
N3
N-Triples
Machine Semantics
RDF/XML
<html>
Human-readable Semantics
RDFa Microformats
Microdata
ONTOLOGIES
Simple form/ user input
Basic transform engine
Human & machine readable data
RDFa
Human-readable Semantics
Simple form/ user input
Basic transform engine and API
Catalog API
+
Human & machine readable data
RDFa
Human-readable Semantics
Human-readable Semantics
RESULTS Openly publishing rich data to the web via employees
Makes every store blog an open data source
Significant rise in organic search traffic
500 Million Facebook users
190 Million Twitter users
65 Million tweets per day
4 Million Foursquare users
RAW DATA IS PLENTIFUL
Customer forums APIs
Machine Semantics
Internal sales/ customer data
And more! Product data
Mark Zuckerberg, July 2010 1
Twi"er blog, June 2009
Business Insider, October 2010
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Data via Sco! Brinker
Techcrunch, July 2010
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6 Countries
155,000 Employees
10 Brands
1,100+ Stores
1,400 Domains
460,000+ Products
CASE STUDY: BEST BUY
Best Buy Global Graph
BBY US Mobile App
Data
Best Buy Mobile
BBY QR Code Data
Magnolia
m.bestbuy .com
@twelp- force Twi"er
annot.
Reward Zone
@BestBuy Twi"er annot.
BBY US Local
Stores
BBY US Products
BBY US Employee
Insights
BBY US Site
Analytics Geek
Squad
Pacific Sales
BBY US Facebook
BBY Mobile
Apps
BBY US Customer
Insights Carphone
Warehouse
BBY UK Products
BBY UK Employee
Insights
BBY UK Facebook
BBY UK Site
Analytics
BBY UK Site
Analytics @BestBuy UK
Twi"er
BBY UK Customer
Insights
BBY CA Customer
Insights
BBY CA Site
Analytics
BBY CA Products
@BestBuy CA
Twi"er
BBY CA Local
Stores
BBY CA Customer
Insights
BBY CA Employee
Insights
BBY MX Employee
Insights BBY MX
Local Stores
BBY MX Products
BBY MX Customer
Insights
BBY MX Site
Analytics
BBY TK Products
BBY TK Site
Analytics
BBY TK Employee
Insights
Best Buy US
Best Buy Canada
Best Buy Turkey
Best Buy China
Best Buy UK
Best Buy Mexico
BBY CN Site
Analytics
Five Star Products
BBY CN Products
STRATEGIC FORMULA
Insight Engine Human-readable
Semantics Machine
Semantics + =
"Many of our greatest companies did not start because they thought there was a big pot of gold at the end of the rainbow. They started because they thought there was an interesting problem to be solved."
- Tim O’Reilly, Web 2.0 Summit 2008
“…e-commerce still lacks browsing and discovery experiences that satisfy curiosity."
- Alexander Gruensteidl. “Four Keys to Surviving the Future of Retail”. 09 September 2010 . <h!p://www.fastcodedesign.com/1662269/changing-retail-currency>
PROBLEM: SHRINKING MARGINS & ATTACH RATES
CREATE PRODUCT RELATIONSHIPS
Margin: -15% Margin: 19%
Margin: 12%
Margin: 49%
Margin: 8%
Margin: 31%
Margin: 17%
Margin: 10%
Margin: 49%
Margin: 21%
Margin: 61%
Margin: 9%
Margin: 10%
Margin: 25%
Margin: 40%
SPARQL select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where { ?s1 rdfs:comment ?text . ?text bif:contains ’”Netbook”’.
Insight Engine
"Poor service in the guise of ill-informed store staff creates lack of trust and drives shoppers to look for alternatives."
PROBLEM: DECLINING CUSTOMER SERVICE
- Nigel Fenwick. “Industry Innovation: Retail”. Forrester Research. 28 July 2010 .
SPARQL select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where { ?s1 rdfs:comment ?text . ?text bif:contains ’”LCD TV”’.
Insight Engine
PROBLEM: STAYING CONNECTED IN THE “CONNECTED WORLD”
Insight Engine
THANK YOU!
@jaymyers
