@ruthburr

RUTH BURRSENIOR SEO

MOZ.COM

Semantic Markup and Webmaster Tools

#TypeACon

@ruthburr

Rich Snippets

#TypeACon

Personalized

Authorship

News

Video

Review

Full list of Google-supported rich snippet types: http://bit.ly/17iHVTH

@ruthburr

Schema.org

#TypeACon

@ruthburr

Finding the Right Schema for You

#TypeACon

@ruthburr

Implementation Dos & Don’ts

#TypeACon

NO.

Use Examples and Templates

Avoid Data HighlighterCheck in GWT

No Invisible Markup!

<div itemscope itemtype=“http://schema.org/Person”>

<span itemprop=“name”>The Invisible Man</span></div>

@ruthburr

Testing and Optimization

#TypeACon

Google’s Structured Data Testing Tool: http://bit.ly/18lHYcD

@ruthburr

Google Webmaster Tools

#TypeACon

http://www.google.com/webmasters/tools

@ruthburr

Bing Webmaster Tools

#TypeACon

http://www.bing.com/toolbox/webmaster

@ruthburr

Moz Tools

#TypeACon

http://www.moz.com

@ruthburr

Bonus Tools for Webmasters

#TypeACon

http://moz.com/blog/100-free-seo-tools