Semantic Content Analisys Test Case Top European News Publisher

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description

Caso reale di top publisher europeo di news sui contenuti che riteneva di avere in inventario e quelli che realmente il targeting semantico ha individuato. Le sigle nazionali tra parentesi sotto le percentuali si riferiscono alle lingue ed alle categorie per le quali, al momento, è possibile effettuare tale analisi. La versione completa di Emediate sense in italiano è attesa per fine maggio 2011. Attualmente è completa al 60% delle categorie disponibili

Transcript of Semantic Content Analisys Test Case Top European News Publisher

Page 1: Semantic Content Analisys Test Case Top European News Publisher

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Additional value – what they think they know

No classification

5%

Transport (En)

1%

Computing (En)

2%

Social life (En)

21%

Medicine and

health (Fr)9%

Home and garden (En)

3%

Food and drink (En)

6%

Education (En)

4%

Electronics (En)

1%

Activities and interests (En)

1%

Government and politics

(En)

10%

Travel in general

1%

Adult xx (ItNoEsSe)

27%

Toys and games

1%

Sports (En)

1%

Entertainment

(En)

4%

Finance (En)

1%

Animals

2%

No classification

Transport (En)

Computing (En)

Social life (En)

Medicine and health (Fr)

Home and garden (En)

Food and drink (En)

Education (En)

Electronics (En)

Activities and interests (En)

Government and politics (En)

Travel in general

Adult xx (ItNoEsSe)

Toys and games

Sports (En)

Entertainment (En)

Finance (En)

Animals

Page 2: Semantic Content Analisys Test Case Top European News Publisher

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What they should know

News publications (En)

0%

The environment (Se)

0%

Electronics (En)

0%

Food and

drink (En)

2%

Locations

2%

Fitness (En)

0%

Shopping and

commerce

2%

Medicine and health (Fr)

6%

No classification

5%

Education (En)

1%Toys

and

games

0%

Fashion

and

style

2%Entertainment (En)

9%

Farming (En)

0%

Home and

garden (En)

2%

Activities

and interests

(En)

3%

Transport (En)

1%

Travel in general

2%

Computing (En)

20%Adult xx (ItNoEsSe)

5%

Social life (En)

29%

Animals

1%

Finance

(En)

1%

Real estate and

estate agency

0%Sports (En)

1%

Government and politics

(En)

5%

Law (En)

1%

Extreme and sensitive

issues

0%

Military defence industry

(En)

0% News publications (En)

The environment (Se)

Electronics (En)

Food and drink (En)

Locations

Fitness (En)

Shopping and commerce

Medicine and health (Fr)

No classification

Education (En)

Toys and games

Fashion and style

Entertainment (En)

Farming (En)

Home and garden (En)

Activities and interests (En)

Transport (En)

Travel in general

Computing (En)

Adult xx (ItNoEsSe)