Sem Slough 2010
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Transcript of Sem Slough 2010
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Website Development & Search Marketing Leaders Since1999 Website Development & Search Marketing Leaders Since1999
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2Commercial In Confidence – 2010 - Web On High
What’s the point of a website if it doesn’t...
•Generate you any profit?•Bring you any new business/prospects?•Enhance your company/brand reputation?
Significantly assist in the development/growth of your business?
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3Commercial In Confidence – 2010 - Web On High
Over the next 30 minutes...
• Why Search Engine Marketing...• Main Types Of Search Marketing Available...• Search Engines – What They Want & Need To See...• Available Opportunities For You...• Website Construction – The Basics !• Usability = Conversion• Does SEM Work For You...• Choosing A Partner...
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4Commercial In Confidence – 2010 - Web On High
Think about - the bigger picture...
•What are your business/marketing goals?•How does or could your website fit in to these goals?•What is your target market/audience?•Who are your online competitors?•What are your differentiators?
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5Commercial In Confidence – 2010 - Web On High
Why search engine marketing?
•11 X more businesses are found through search engines than any other marketing medium
•How businesses are found: 49% by search engines, 20% random surfing, 20% word of mouth, 4.4% magazine ads, 1.4% television
*sources: Neilson/Net Ratings, IMS strategies,
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6Commercial In Confidence – 2010 - Web On High
Why search engine marketing?...
During December 2009, the total worldwide search market had more than 131 billion searches!
•4bn searches per day•175m per hour •2.9m per minute*Sources: ComScore, January 2010
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7Commercial In Confidence – 2010 - Web On High
Why invest in search marketing?...
Search engine traffic is highly targeted marketing. Potential prospects/clients who find your site via a search engine are actively looking for your products and services. They are literally asking for your marketing and sales message –
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8Commercial In Confidence – 2010 - Web On High
Visibility = two main types...
Organic Paid
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9Commercial In Confidence – 2010 - Web On High
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•Commercial In Confidence – 2009 Web On High
•A web crawler (Or robot - algorithm based)#•An Indexer•A database•A query and results interface
The 4 components of a search engine...
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11Commercial In Confidence – 2010 - Web On High
Key element...
•A web crawler (Or robot - algorithm based)•An indexer !!!•A database•A query and results interface
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12Commercial In Confidence – 2010 - Web On High
Opportunities?...
Keyword/Key-Phrase Research
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13Commercial In Confidence – 2010 - Web On High
Website construction - the essential basics...
SpeedDesign/ColoursLayout/constructionText/fontEase of navigationClarity of sales message
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14Commercial In Confidence – 2010 - Web On High
Website construction - the basics...
Attract theright people
YourWebsite
EncourageProgression
Presenting theright image
#1
#2
#3
SpeedDesign/ColoursLayout/constructionText/fontEase of navigationClarity of sales message
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15Commercial In Confidence – 2010 - Web On High
Why are the basics so important?...
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16Commercial In Confidence – 2010 - Web On High
Usability...
•77% of users return to content-driven websites because of ease of use - only 23% return based on brand recognition
•Quality of design is a major indication of credibility
•95% of individuals do not look past the first 10-15 results
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17Commercial In Confidence – 2010 - Web On High
Does SEM work for you?...
•Provide opportunities with a clear visible ROI?•Fit with your overall marketing strategies & business goals?
•Mid – Long term investment – results will not happen overnight.
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18Commercial In Confidence – 2010 - Web On High
Choosing a partner?...
1.Experience...
2.Open approach...
3.Results achieved...
4.Do they talk about more than just SEM/SEO...
5.Are they someone you can build a long term relationship with and trust...
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Website Development & Search Marketing Leaders Since1999 Website Development & Search Marketing Leaders Since1999