SEM PRO confernce Kiev 2015 Content Marketing + SEO - Cezary Lech
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Content Marketing + SEO Cezary Lech MaxROY.com [email protected] @cezarylech in/cezarylech +CezaryLech content marketing http://sprawny.marketing Szkolenia marketingowe
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Transcript of SEM PRO confernce Kiev 2015 Content Marketing + SEO - Cezary Lech
Content Marketing
+ SEO
Cezary Lech MaxROY.com
@cezarylech
in/cezarylech
+CezaryLech
content marketing http://sprawny.marketing Szkolenia marketingowe
Trainings
Conference
We spend only 5% of our
time in search engines…
We spend only 5% of our
time in search engines…
…and 47% on news &
content websites
Content Marketing?
“Remember, customers don’t care about you;
they care about themselves and their problems.”
Content Marketing
=
New SEO?!
What’s the main goal of
all ours internet
marketing activities?
Traffic!
Facebook Ads
+
AdWords
Remarketing
Case Study
Promoted Videos
Blogers & testimonials
Forums “product + review”
How to get to the national
TV?
Each content counts
Licensing Content + FB/YT ads
Influencial content is advertising
that helps businesses make
wise decisions.
Chuck Davis – fandango.com
Creating Trends & Demands
• Creating Trends & Demands = brand searches
• Followers Growth
• Growth of e-mail marketing list
• Growth of remarketing/retargeting lists
• Direct Traffic Growth
• Referalls Growth
• Social Media Traffic Growth
Main Content Marketing
Goals:
What about links &
SEO?
Why I came? :)
Content Marketing
+ SEO
Cezary Lech MaxROY.com
@cezarylech
in/cezarylech
+CezaryLech
content marketing http://sprawny.marketing Szkolenia marketingowe
