Sem marketing 101 v6
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Transcript of Sem marketing 101 v6
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MaximilianoINC.com Maximiliano Lopez
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IntroductionWho is Maximiliano Lopez?
Internet Introduction & Evolution
SEO SEM PPC ExplainedOnline Marketing OBAMA Style
What an Optimised Site Looks Like
Different Styles of Websites = Different SEMSEM & SEO Strategies
BLACK HAT – ITS YOUR SITE
What you can do TODAY!Useful Links & Education
Conclusion & Questions
MaximilianoINC.com Maximiliano Lopez
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Total Internet Users User Growth 2000-2008 1,581,571,589 338.1%
Australia Internet Usage Statistics:
15,300,000 Internet users as of Dec.2007 74.3% of the population
According to ITU.
United States of America Internet Usage Statistics:220,141,969 Internet users as of June.2008 72.5% of the populationAccording to Nielsen/NetRatings.
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Beginning of Internet
http://www.migueltodaro.com/book/internet_timeline.html
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Marketing = Online & Offline Marketing of your Entity.Website, TV Commercials, Blogs, Business Cards, Emails, Magazines,
Social Networks, Advertising, Banners, Presentations, etc. Purpose to create awareness of your business value proposition.
SEM = Search Engine MarketingThe big picture of you online presence includes Social Networks, Blogs, Video, Link Building.
Purpose to create a funnel affect of qualified traffic to your website/business. While increasing the centre focused website optimization.
SEO = Search Engine OptimizationOptimization of the actual site website. Keywords, Relevant Content, Image Optimization, Links,
Landing pages, Pre-Determined Direction, Site Map. Purpose to get a high level of qualified traffic from search engines and other relevant SEM strategies to take a predetermined action.
PPC = Pay Per ClickWhen you pay to advertise on Google and pay for each click through ideally to take a
predetermined action. A professional PPC campaign would have a landing page. The landing page would have a focus and quantitative cost analysis associated per successful result.
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SEO/SEM Terminology
Keywords – Word(s) Phrase(s) a person types into a search boxSitemap – A web page that lists pages of the website
Landing Page – A page a visitor arrives when clicking through a siteLong Tail – Niche longer keyword focus for search enginesLink Popularity – Incoming link from high quality websites
Top Fold – A term traditionally used to describe top part of newspaperURL – Domain Name
Spider – Automated search of websites that follow one link to another gathering data used rank content, index, keywords, phrases etc
Blog - Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily.
V-Blog – As above via video.
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OBAMA EVERYWHERE
Facebook MySpace YouTube
Flickr Digg
Twitter Eventful
Linkedin Eons Iphone
Blog SecondLife
XboX Email
YouBama BarackTVMiGenteAsianAve
GleeBlack PlanetFaith Base
eBay
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To have a significant result in SEO/SEMYou must have a foundation built for SEO/SEM
MaximilianoINC.com Maximiliano Lopez
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MaximilianoINC.com Maximiliano Lopez
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MaximilianoINC.com Maximiliano Lopez
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MaximilianoINC.com Maximiliano Lopez
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Section Page
= 3 FoldsSub
Sections >>>
= 19
MaximilianoINC.com Maximiliano Lopez
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MaximilianoINC.com Maximiliano Lopez
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Product Pages
= 11 Folds
Tiger Direct buys Bricks & Mortar CompUSA Jan 2008
MaximilianoINC.com Maximiliano Lopez
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MaximilianoINC.com Maximiliano Lopez
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MaximilianoINC.com Maximiliano Lopez
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MaximilianoINC.com Maximiliano Lopez
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MaximilianoINC.com Maximiliano Lopez
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Difference Between an Optimized Based Website andA Website where Optimization is an after thought.
MaximilianoINC.com Maximiliano Lopez
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Steps to create a Website with an SEO Foundation
Know your customer Know your business is it a B2B, B2C or B2G Build a Team SEO, Developer, Marketing
Proper Planning Prevents Piss Poor Performance Design website for usability and with a purpose.
Sell Product, Build Leads, Pulling Sales
MaximilianoINC.com Maximiliano Lopez
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Research Industry you are in and competition US, UK & Australia
Create a Keyword List See what the best website in the world are doing
Create an Appropriate URL Build website with landing pages, Section Pages,
Sub-Section Pages. Think of ways to create unique quality content.
Product Page must have a call to action. Site Map (Google Friendly)
MaximilianoINC.com Maximiliano Lopez
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Google Search of the term Jewelry Box as individual words brings up 31,600,000 matches in (0.41 seconds) 5th September 2007
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The top 20 ranked websites are as follows when A Google search of the words Jewelry Box are used.
A list of the 100 has been provided in ExcelPlease note the parent company NovelBox.com is ranked
number 79 on a Google search engine listing. Performed 5th September 2007
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After reviewing some of the top 100 websites from the Google Search.The following websites were selected based on a 3 second first impression review.
Everyjewelrybox.com Jewelryboxes123.com Jewelryboxes.com
Fortunoff.com Jewelryboxesontheweb.com Fantasyjewelrybox.com.com
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MaximilianoINC.com Maximiliano Lopez
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SomeLinks
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Black Hat SEO
Their are no short cuts to get a great page ranking the
fundamentals are a SEO based website with high quality
unique content and associated SEM
strategies.
Everything else you will get banned from
Search Engines
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Google tells you what you need to do to SEO your site what and how creative you get
within those barriers is dependent on you and your team. Think Obama.
SEO/SEM is the responsibility of Marketing
Google – ‘Google Webmaster SEO’ http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
MaximilianoINC.com Maximiliano Lopez
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What can you do today.
A blog is the most powerful SEO tool and Spider initiator. Every website must have a BLOG.
www.blogger.comwww.wordpress.com
Start writing about your business with focus on keywords use images keep it brief and interesting.
MaximilianoINC.com Maximiliano Lopez
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TigerDirect.com 6 July 2000
We all start somewhere yet as Australians we have the added advantage to have a look at what the competition is doing in the US and the UK.
All industries and keywords in Australia a free game.
As the likes of Harvey Norman founder Gerry Harvey’spronouncement that online retailing is a “dead end”. Yet days after making his statement, Harvey Norman ranked top of Google’s retail searches in 2008.
Bad for him, Good for me
MaximilianoINC.com Maximiliano Lopez
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Useful Links.
www.seo-dictionary.comwww.seobook.com
http://tools.seobook.com – Free 7 Day SEO coursewww.alexa.com
www.wordtracker.com
Books – AMAZON SEARCH RELATED BOOKS
4 Hour Work Week – Timothy FerrisThe Long Tail – Chris Anderson
Get To The Top on Google – David Viney