Selling Your Home
description
Transcript of Selling Your Home
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Selling Your Home
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My Mission
To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests.
Credentials• Full time Real Estate Agent
• 8 years member National Association of Realtors®
• Premier Service® Trained
• 98% Customer Satisfaction Rating• Graduate Realtors Institute
Mary Myers, GRI
Mary Meyers - Real Living Real Estate Agent
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My Company – Real Living
2002 Launches as the 7th largest real estate brokerage in America.
2006 Named the Most Productive Agents In The Nation – REALTOR® MAGAZINE
2008 Named The Most Promising New Brand – the Swanepoel TRENDS Report.
2009 Merges with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service.
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Premier Service® Delivers 95% Satisfaction Rate.
95% National Satisfaction RateThousands of completed surveys say our customers value our service. 94% would refer us to a friend.*
Premier Service Promise• Listen to your needs.
I will deliver a service experience based on your needs and desires.• Establish clear expectations.
I will explain the roles I play and how we will work together.• Commit to a plan.
I will design a plan to deliver on those expectations.• Perform the service.
I will deliver on my commitment.• Solicit your feedback.
You will be asked to complete a survey which will be used to measure and evaluate my performance.
*Percentage based on 2009 Customer Satisfaction Survey.
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Our National Satisfaction Rating for 2009
All above, 2009 GMAC Real Estate survey results. Throughout 2010 GMAC Real Estate brokerages will be rebranding to Real Living.
Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating for 2009. Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves.
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I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly.
My Roles and Responsibilities
TrustedAdvisorSM
Comparative Home Analysis
Pricing
Listing
Merchandising Recommendations
Estimate of Proceeds
Financing Options
Seller Disclosure Documents
Seller Updates
Customer Feedback
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I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality.
My Roles and Responsibilities
SkilledNegotiatorSM
Review Offers
Answer Objections
Expedite Buyer’s Offer
Negotiate Price and Terms
Contract Contingencies
Finalize Purchase Agreement
Complete Negotiations
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I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction.
My Roles and Responsibilities
ExpertFacilitatorSM
Promote to Real Living Agents
Promote to Local Real Estate Agents
Yard Sign
Multiple Listing Service
Marketing• Internet• Direct Mail• Listing Ads• In & Out-of-Town Buyer Contacts
Showings
Open Houses
Inspections
Property Survey
Closing
Possession
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Your Opinion is Important! Complete a survey from an independent research company.
Survey Purpose Enables me to document and track my performance.Ensures a continued record of superior service that no other company can match.
The Premier Service® Survey
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My Customer Satisfaction Rating
97% Customer Satisfaction Rating for January 2007 to Present.Nancy knew we were apprehensive about selling our home. But she explained everything and was always available to answer questions. Her knowledge of negotiating made the process go smoothly. She was invaluable! Bill and Sue Bradley
We had shopped around for a Realtor because our last experience was not pleasant. But when Nancy explained how she and her company worked with sellers – and that she was willing to put her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The sale went great and we would not hesitate to recommend Nancy! Jeff and Mary Horwith
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I Am Available to You in Many Ways!
Office Phone:
Cell Phone:
Email:
Facebook:
Twitter:
LinkedIn:
My Web Site:
MyRealLiving 2.0
My policy on returning calls:
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Meet My Team
Anytime. Anywhere. Everyday. Everywhere.
At Your Service Name – Office Manager Name – LPAName – Marketing / Showing Coordinator Name – Mortgage Consultant
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Agents Across The Nation
If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction.
Premier Service®
Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM and Expert FacilitatorSM.
Consider me your connection to a rewarding real estate experience.
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Real Steps – Getting Started
1. What is your timeline?
2. Are you in need of pre-foreclosure or short sale assistance?
3. Are there contingencies associated with the transaction?
4. Would you like assistance in staging your home?
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• Your reference to sales price of similar properties
• Guide to developing listing price
Real Steps – The Science of Pricing Your Home
What is Your Home Worth?
Comparative Home Analysis –
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• Proximity to area amenities, schools and destinations• Access to major highways and public transportation
• Structural and mechanical systems • Curb appeal and décor• Staging for sale
Location
Property Condition
Real Steps – The Science of Pricing Your Home
Price is Influenced by Several Factors
• Interest rates and financing options• Competition from other homes• Economy and consumer confidence
Market Condition
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Real Steps – Importance of Price
Interest is Highest in First Few Weeks
Finding the Right Buyers
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My Advantage – 360º Marketing An Exclusive Program of Real Living
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360° Marketing Integration SystemDigital • Mobile • Traditional
Get to the Market
First & Fast
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Real Estate Consumers
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Who’s Buying Today?
• Median Age – 39 years• Median Household Income – $73,100
Source: National Association of Realtors, Profile of Home Buyers and Sellers 2009
I have access to the latest research and findings on home buying behavior.
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Digital Marketing
Where the Buyers
Are
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Real Living Web Sites – RealLiving.com
The Most Important Place to List Your Home•Nearly 1.15 million page views each month•Newest listings – featured attention•Post on our national syndicated sites and the local multiple listing service
With Real Time Listings I can put your house on the market right now. With a click, your listing goes on Real Living.com and on all of our syndicated internet sites. Your house is the newest and the fastest.
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Real Living Web Sites – My Web Site
www.agentname.com• Your home marketed on my site• Your home given preference
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Monitor Interest in Your Home• View number of Web hits• View number of showings• Keep track of open houses
Real Living Web Sites – MyRealLiving 2.0
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Attracts Buyers• Save favorite listings• Save home searches• Receive personalized e-mail
alerts from me – when your home matches their criteria
• Schedule open houses
Real Living Web Sites – MyRealLiving 2.0
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Real Estate Web Sites
Our Relationship With Other Web Sites Gives Your Home More Exposure.
Unparalleled in the Industry!
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Web Advertising
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Listing Enhancements – Photos & Property Information
Photos - #1 Feature for Buyers• Up to 27 photos of your home• Photos help sell listings
Neighborhood Information • Schools, mapping and
neighborhood info• Videos
Schedule a Showing
Calculate Your Mortgage
Source: RISMedia April 2008
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Listing Enhancements – Property Web sites
http://YourAddress.RealLiving.com
• Easy to market
• Easy for buyers to find online
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These Maps Allow Buyers to:
• Zoom in to neighborhood location
• Pinpoint a specific address or area
• Filter property results in a given area by price, bedrooms, bathrooms
Listing Enhancements – Google Mapping
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An Audio Tour of Your Home• Post on I-Tunes• Post on Web site• E-mail to friends/potential buyers
Listing Enhancements – Podcasting
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E-cards
E-Communications
E-letters
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Blog (url of blog)• An Insider’s Guide to Home
Real Estate• Links to Real Living Web sites• Attracts buyers
Digital Marketing – My Real Living Blog
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Digital Marketing - Social Networking
Twitter address:
LinkedIn:
You Tube:
Facebook address:
Myspace address:
(list how to find on various social media)
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Mobile Marketing
Anytime, Anywhere Convenience. •Click button•Enter your phone number•Instant connection •Show photos and info on your computer
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Mobile Marketing
Text Me Now
Immediate connection to potential buyers
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Traditional Marketing
Finding Buyers
in the Real World
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Yard Signs Open Houses
Traditional Marketing – On Location
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Eye Catching AdsReaders are directed to web
site for more information
Traditional Marketing – Newspaper Advertising
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“For Sale” postcards with photos, information and features
Target mailings by zip code, streets, demographic information
Traditional Marketing – Direct Mail Advertising
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If your property warrants special consideration, the Elegant Homes program includes:
• Yard Signs• Agent marketing materials • Property marketing materials • Listing syndication to over 20 of the most popular real
estate Web sites including these top luxury web sites: – LuxuryRealEstate.com - #1 luxury real estate site in the
world– UniqueHomes.com– UniqueGlobalEstate.com– WallStreetJournal.com – duPont Registry.com – ElegantHomes.com
Real Living Elegant Homes
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Selling Your House is a Complex Process
I’m with you every step of
the way.
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Evaluating the Offer
Negotiating Price and Terms• House sale contingencies• Closing dates • Inclusion of accessories or fixtures
Writing the contract – Get it on paper
Managing the inspection, property survey
Real Deal – Finalizing the Contract
Professional service with you every step of the way.
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Access to Federal, State and Local Programs
Incentives for Home Sales
There are many local, regional and national programs which assist home buyers.I can work with buyers to help them use these programs to purchase your home.I can help you access these programs to purchase your next home.
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Equal Housing Opportunity
Everyone benefits from an open housing market.
Restrictions limit the pool of homes for sale and hinder those who are hoping to sell.
Federal Law – Right of Every Buyer.
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My Mission
To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests.
Let’s Get To Work!
I’m ready to put Premier Service®
to work for you!Mary MyersGRI, ABR