Selling WordPress Plugins
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Selling WP PluginsWordPress Meetup Frysln
Hallo, met Barry
WooCommerce Developer @ WooThemes
Related Posts for WordPressDownload MonitorPost ConnectorWhat The File
Free base plugin with extensions/add-ons
Free plugin with basic functionality
Premium plugin with extra functionality
Convert % to upgrade to premium
One core plugin that is extended by plugins
Keeping it lean, easier to maintain
Upselling & Cross-Selling
Only a premium version
A lot harder to market
All dev & support is for paid customers
Free plugin that connects to remote application
Trial periods (free month)
Hosted platform or self hosted?
Distributing your plugin
No hosting hassle (SSL, Backups, PP, Legal)
No licensing or automated updates out of the box
Many keep a % of your sales
SendOwl, Gumroad, Shopify, etc.
The hosting hassle (SSL, Backups, PP, Legal)
Customizable (licensing, automatic updates)
WooCommerce, EDD, Custom (?)
Updates? Automatic or manual?
Protecting your plugin with license keys?
My ShopsRelated Postsfor WordPress
Download Monitor Post Connector
Business model Freemium Free base plugin with extensionsFreemium (formerly
Platform WooCommerce WooCommerce EDD
Licensing WP Plugin LicencingWP Plugin Licencing
The w.org repo
Not for every business model
Support / Reviews
Will you oer support for your free products?
How will you support your premium product? Email? Forums?
First Response Time
Tools: Help Scout, TextExpander
Hosted or self hosted?
Hosted: Help Scout Docs
Self Hosted: CPT
Be very clear in when and for what period someone can get a refund.
Oer a discount
Keep discount valid after license expired
Send multiple renewal emails
Oer to upgrade with current license price as discount
Automatically create accounts at checkout
Within my account: - Access to les- See licenses- Manage activations- Upgrade / Renewal options
HMRC, Brief 46
On 1 January 2015 the VAT rules for cross-border B2C supplies of digital services (i.e. broadcasting, telecoms and e-services) will
change. From that date, VAT must be accounted for in the member state where the customer normally lives, rather than where the
supplier of the service is established.
VAT on Digital Goods
The new EU VAT rules on the supply of digital services affect all companies (EU and non-EU) that
sell to consumers inside the EU.