Selling the Value of Training
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Transcript of Selling the Value of Training
How to sell the value of training to your manager
Paula JonesSixth Level
Objectives
By the end of this session you will be able to:
See the value in trainingExtract the benefits quicklyLearn the key messages Leave feeling confident to sell
Once upon a time there was a great king
Who assembled an army
Of Blacksmiths
Teachers
And Chefs
He armed them
He put them on horses
And he sent them to battle
But none returned
And the King lost everything
His rival assembled his army
Of Knights and Generals
Taking everything the first King had
What did the first King do wrong?What did the first King do wrong?
Scenario
You need to purchase Excel training for your team:
First, you must persuade your sceptical manager
See the value in training
One Excel training course:– £180 per person
The value of well trained staff:– Priceless
–WHY?
Training – what’s for *AFTERs?
• Always put in context first• Frame of the other person• Thoroughness is key• Extra info needed?• Required info only
*Andy Bounds – The Jelly Effect
AFTERs
Help you reach the bottom line quickly
Deliver your key messages
You know the value of trainingAFTERs will deliver the messagesConvince your manager
Training value =Saved timeGreater profitabilityStronger bottom line
Leave Confident
Session Summary
Seeing the value in training,Extracting the benefits quickly,Learning key messages to put acrossLets you leave confident in the
knowledge that you know what’s for AFTERs in training
Any questions?
0845 643 5654