Selling Social Media
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Transcript of Selling Social Media
#OMSLA @ericschwartzman
Selling Social Media
Eric Schwartzman @ericschwartzman
www.SocialMediaBootCamp.com +1 (310) 455-‐4000 June 14, 2011 3:45 – 4:30pm
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Housekeeping
• Selling social nedia
• Slide numbers
• Deck will be available
2
Follow Up Resource Links Will Appear Here
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Sell the ProducBvity Gains of Social Media
Case Study: hOp://ontherecordpodcast.com/chaOer
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“It’s not informa.on overload, it’s filter failure.”
Clay Shirky, author, Here Comes Everybody
Selling Social Media: Use Buyer Keywords
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Keyword Discovery
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Keyword Discovery
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Selling Social Media: Google Test
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Selling Social Media: Real Time Results
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Selling Social Media: Build a CoaliBon
• Look for early adopters on Linkedin • Evaluate their sophisScaSon by checking group memberships and recommendaSons
• Search Google for influencers at your company using TwiOer
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Selling Social Media: Trade Media on TwiPer
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Selling Social Media: CalculaBng the Reach of Blogs
hOp://compete.com/
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Selling Social Media: PosiBon Social Media as an Extension
Listorious shows over 200 USA Today reporters, 243 New York Times reporters and more than 100 Wall Street Journal reporters on TwiOer.
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Selling Social Media: Show the Community
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Selling Social Media: SlideShare
HOW TO: Generate Leads on SlideShare: hOp://ontherecordpodcast.com/slideshare
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EXAMPLE: Business Case for ReBrement Plans
hOp://search.twiOer.com/
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EXAMPLE: Business Case for ReBrement Plans
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Brochures
Phone
Paid
Blogs
Earned
Social Networks
17
MarkeBng Gains of Social Media
Digital Breadcrumbs: Discoverable and Shareable
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Social Networking End Game: Demographics
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Social Networking End Game: Demographics
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Social Networking End Game: Demographics
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B2B Mobile MarkeBng 21
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Social Networking End Game: Demographics
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Mobile Search is Local and Social
ontherecordpodcast.com/mobile
23
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Impact of B2B Social Media
“[Social media is] such a new area that I don’t think anyone fully comprehends the impact and where this is going to be five to 10 years from now. It will revoluBonize not only how we market but how we work together.”
24
Ed Linde II, senior marke0ng manager for web marke0ng marke0ng, IBM.com
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Social Media MarkeBng AdopBon in Business
Source: AlSmeter Group
• Monitoring conversaBons
• Defending the brand
• Real Bme campaign course correcBon
• Social media interacBons from real world events
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Social Media MarkeBng AdopBon in Business
Source: AlSmeter Group
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Promote Digital Literacy 27
Download this INFOGRAPHIC: hOp://flic.kr/p/9khsam
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FOLLOW UP RESOURCE: Social MarkeBng Book
www.B2BSocialMediaBook.com
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Thank You
www.EricSchwartzman.com (310) 455-‐4000
@ericschwartzman
Register: www.SocialMediaBootCamp.com